William Bakker - TravelNext Congres 2012
51
# T R A V E L N E X T @ W I L H E L M U S WILLIAM BAKKER @WILHELMUS Vancouver | Detroit | Amsterdam | Sydney
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William Bakker van Think! Social Media kwam over zijn passie vertellen op het TravelNext Congres. Destinatiemarketing met social at the core!
Transcript of William Bakker - TravelNext Congres 2012
WILLIAM BAKKER@WILHELMUS
Vancouver | Detroit | Amsterdam | Sydney
We believe tourism experiences enhances people’s lives and makes the world a better place.
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MANDATORY LOGO SLIDE
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Travellingwithparents.com
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Key Take-Away:
The internet is AWESOME!
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home improvement
music
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PASSIONATE COMMUNITIES
passion
influencers
community
everybody else
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Brownies
The term used to describe the fan community (usually adult men) of the show My Little Pony: Friendship is Magic.
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Key Take-Aways:
Online communities form around people’s passions
These communities have their own influencers
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CASE STUDY 1
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PASSIONATE COMMUNITYpassion: foodinfluencers: bloggerscommunity: foodieseverybody else
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CASE STUDY 2
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PASSIONATE COMMUNITYpassion: musicinfluencers: bandscommunity: music fanseverybody else
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ROUND ONE: BANDS ENTRY AND SHORTLISTING
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ROUND 2: HEAD TO HEAD BATTLES
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BANDS REACHING OUT TO FANS
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FANS RESPONDING
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EARNED MEDIA
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CASE STUDY 3
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Key Take-Away:
Activate a passionate community and they’ll do the marketing for you
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Social at the core
Amplified by influencer outreach
Supported by targeted and measurable digital
Extended by traditional advertising
SOCIAL AT THE CORE
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GUIDE PHOTO SELECTION
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CONFERENCES
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CASE STUDY 4: CONTENT DEVELOPMENT
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Key Take-Away:
Increase your efficiency and effectiveness by putting social at the core of everything
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What would you do if you could start again and compete with your own organization?
