Smart Parking in city of Utrecht

The new Businessmodel

Wilco van de Vosse

18 september 2014

Lisbon

program

•  Our vision

•  The parking market

•  The life cycle of parking

•  How it’s made

•  The new Businessmodel

•  Learned lessons

3 19/09/14

Parking is not about cars standing still

Goals

Wellness Accessibility

Profit

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Parking market in the Netherlands

•  Number of public parking places about 9.000.000

•  Number of regulated public parking places about 2.000.000

•  Number of paid parking places 500.000

•  Total revenue for local government € 380.000.000,- per year

•  Estimation of transactions 200.000.0000

Utrecht

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7 19/09/14

Parking market in Utrecht

•  Number of public parking places 28.000

•  Number of permits 51.000

•  Total revenue € 15.000.000,- per year

•  Total revenue short stay parking € 13.000.000,- per year

•  Number of transactions 2.800.000

•  Number of parkingmachines 850

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Context

•  Increase in scarcity

•  Price per hour is increasing

( € 4,20/hr)

•  Increasing customer need

The life cycle of (short stay)Parking

Life cycle Permits

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The life cycle of Parking

Number of employees

What have we done so far?

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Digital (parking)rights

The life cycle of (short stay)Parking

Life cycle Permits

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X P

Businessmodel

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Proces engineering

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The life cycle of Parking

Number of employees

New products (business)

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(Big data)

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Parking is not about cars standing still

Parking in the mobility chain

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Parking in the mobility chain

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Lessons learned

•  Modern techniques move forward faster than the political reality and the public opinion

•  The reaction of the public to the new digital parking options has been very positive

•  Employees try to keep the system as it is

•  Focus on the result (big thoughts, small steps)

•  Introduction of digital (smart) parking was a financial success

Questions ?

Wilco van de Vosse

25 19/09/14

Email : w.van.de.vosse@utrecht.nl Telefoon : 0031302860333

Cellphone : 0031610683477