Why Your Business Should Use SMS Mobile Marketing

www.losangeleswebstrategies.com

Never ignored.


1. Relevance

• 87% of Americans have mobile phones • 73% say it’s their no. 1 most-used

technology device• 25% of all U.S. households have

ditched their landlines!

2. Open Rates (ZOMG!)

• 97% of all SMS marketing texts are opened by recipients

• 95–98% of text messages are read within minutes of receipt


3. SMS Is Fresh

• Other channels (email, print) are saturated and overrun with junk mail and spam

• SMS is still a fresh, untapped resource


4, 5. SMS Is Affordable & Easy

• Every day there’s a cool new tool on the market that makes it even easier to send SMS campaigns

• As more vendors get in on the action, costs continue to drop—which is great for you!

6. Appointment Reminders

SMS reminders can reduce no-shows by 50% or more—which means you can …

Save a TON of money—and put it back into your business (or into your pocket)

7. Build Lasting Relationships

33% of email addresses change on a yearly basis, but … People are keeping their cell phone number for LIFE


“Think about the value of a phone number; it’s like having your customer’s IP address.”

– Jared Reitzin, MobileStorm

8. Coupons

Mobile coupons are 10x more likely to be redeemed than traditional coupons

-Borrell Associates 2010

9. You Can Track It

• Opt-in population• New subscribers• Quit rate/opt-outs• Response rate• Conversion/sales rate


10. High Deliverability

• There are virtually no delivery issues with SMS

• If you send it, they will get it, and right to their pocket (next to their wallet)

• SMS is the “certified mail” of digital communications


11. Voting and Contests

• Fun and engaging way for consumers to interact with your brand

• Examples: American Idol, Mini Cooper

12. Keyword / Short Code Campaigns

• “Text JENNY right now to 867530(9) for a free iTunes gift card …”

• “Text SPINE to 555121 for a free spinal alignment consultation”

13. Mobile Greetings

• Raise awareness, build customer loyalty, stay top of mind!

• Send birthday cards or special announcements for your patients, clients, or customers

14. Geo-targeting

Automatically send text coupons when people are shopping in the vicinity of your businesses


15. Automation

• “Set it and forget it”

Is text message marketing even legal?


Do I need text message marketing software?

How do I not come across as spammy?

How frequently can I send messages?


What else do I need to know to be successful?

A Proven Formula

• SMB + SMS = ROIx (zOMG)• NOW’s the time to get involved• We can help you take advantage of

SMS marketing!• Just get in touch with us for next steps


Questions?

We’d love to help.

• Just get in touch!


(213) 607-9100

Why Your Business Should Use SMS Mobile Marketing

Technology

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