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Eli Keren, VP Marketing and Sales

SMS Solutions

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About Hypermedia

SMS marketing overview

Hypermedia SMS solutions

Customer business cases

Agenda

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Provider of innovative Mobile Network Access solutions, based on HyperGateway™ platform

Voice

SMS messaging

Business applications

Customers in more then 70 countries

Corporate

Governmental

Network of partners and OEMs

Founded in 2002, HQ in Israel

About Hypermedia

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South Africa

USA

Mexico

El Salvador

Chile

Argentina

Guatemala

Germany

Romania

Israel

Portugal

Norway

Netherlands

Ukraine

Spain

France

Macedonia

Czech Switzerland Canada Ireland

Colombia

Nicaragua

Serbia

Australia

Uruguay

Taiwan

Sweden

New Zealand

Italy

•Belgium

Bahamas

Jamaica

Iceland

Senegal

Venezuela

Serving customers in more than 70 countries worldwide

Russia

Mozambique

Cameroon

Peru

Montenegro

China

Poland

Indonesia

Paraguay

Morocco

Hungary

Mali

Denmark

United Kingdom

India

Singapore Kenya

Ivory Coast

Japan

Ecuador

Bolivia

Nigeria

Nepal South Korea

Thailand

Hypermedia Market Presence

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Brazil

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Two size chassis: 3U & 6U

Modular

Scalable

Integration ready

Redundancy support

Resiliency

Web management and control

Mobile Solution Platform - Key features

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HyperMessaging™ - Vertical SMS messaging business applications. Bulk SMS for marketing and mass communications

HyperConnect™ - CallBack / Call Through via WEB-SMS. HyperMobile for mobile end users

HyperOffice™ – IP-PBX on board, Call Centers, Billing, Voice recording, call center support for push dialing and more..

HyperMobile™ – client based mobile applications (Apple App Store..)

Integrated Open PC-Server

Business Enablement Applications

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SMS MARKETING

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SMS - the fastest growing communication media world wide

2.3 Trillion SMS were sent in 2010

Clear advantages in marketing

Inexpensive (cheaper than voice)

Large quantities in small period of time

Not stopped as SPAM – SMS is read as it arrives

Generates impulse response

Not intrusive as a solicitation phone call

IMR – Interactive Message Response

SMS Marketing

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Sending SMS in Large Volume

Through SMS Aggregator

Subcontractor who buys large volumes (5M >>>) of SMS and resells in smaller quantities to customers

Aggregator connected directly to the cellular company core network (SMSc) with a IP connection

Using CPE Hardware- SMS Gateway

Trough your own hardware

Large SMS volumes sent directly to cellular operators wirelessly

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SMS Aggregator vs. In-house Gateway

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SMS Aggregator In –house SMS Gateway

Privacy & security of data

IMR

Ability to work with several cellular operators

Build your own services and interactive campaigns

Price Cheap for very large quantities

Small quantities-same as aggregator. Mid quantities -

cheaper

Rate of sending High Lower

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SMPP

SMPP/HTTP/API/Campr

SMP

P/H

TTP

/AP

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GSM/3G/CDMA RUIM

HTTP

Mobile operator SMSC

SMS aggregator

SMS Reseller

End User

SMS Aggregator vs. In-house Gateway

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Marketing /sales and promotions

eFinance – secure transactions in eBanking

Security and Authentication – 2-3 factor authentication for Web and Physical access

Transportation – secure transport and IMR

Call centers

Health – secure auto medical data and medication notices

Fund raising and NPO’s – small donations and information

Vending machines and automatic sales – charge of sale to SP bill

Political voting

Surveys

Target Vertical Markets for SMS Usage

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HYPERMEDIA SMS SOLUTIONS

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4 to 12 GSM – SMS Ports 3U

8 to 32 GSM – SMS Ports 6U

Two way SMS

Master Slave Topology Centralized SMS management

SIM server - Centralized SIM management

Advanced LCR & Routing Groups

Open platform for integrated SW HW solution

An easy-to-use API which enables third party apps.

Seamless integration using: SMPP and HTTP

GSM worldwide use (850/1900- 900/1800)

WEB management and control

Messaging Platform Key Features

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Topology

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Bi-directional SMS messages (send/receive)

Proprietary campaigns application

Developers’ API

SMPP or HTTP integration

3rd party SMS application support

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Messaging Interfaces

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SMPP • (Short Message Peer-to-Peer) – Industry standard protocol

• Fast and efficient for high volume exchange over TCP/IP

HTTP • Provides flexibility and simplicity

• Help developers efficiently add SMS functionality to any project

Developer API • Enables development of 3rd party applications that utilize Hypermedia messaging.

• Platform independent (based on a text protocol over TCP)

• Only requires that the application have access to TCP/IP sockets.

SMS Campaigner • Targeted at creating advanced SMS campaigns for enterprises and service providers

• Supports creating and sending SMS campaigns; billing, alerts, advertisements, scheduling.

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Log and Status

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Scheduler

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Throughput Largest port granularity in the industry (N+32 in M/S and up..)

Highest number of SMS sent from a single systems (300K in 24h)

Customer install base Largest install base in SMS Gateways

Top global account customers

Flexibility and modularity Built in Campaigner application with IMR capabilities

Upgrade GSM voice Gateways to be used as SMS Gateways

Expand solution with SMS service applications

HyperGateway can include IP-PBX and call center

SIM server capable

Hypermedia Competitive Advantages

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CUSTOMER CASE STUDIES

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Application: Two-factor authentication

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Customer US Social Security

Description • Social Security user accessing the SS website for services is required to enter user name and unique ID number.

• Once initial credentials are entered, a One Time Password (OTP) is generated through SMS text message for added security. Sent every time the user tries to access the web.

Benefits • Data privacy. Database not shared with cellular operator.

• Security. Two factor authentication ensures the service and funds are provide to the right person.

• Operations are steam lined and better service provided.

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Application: Loan sales & debt collection

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Customer Secure that Loan (UK) - the fastest growing consumer loan company in the UK

Description • An SMS is sent to target audience with an attractive interest rate loan, requesting a quick to secure the loan at favorable rates.

• Collection reminder also conducted through messaging, boasting the lowest default rate in the UK.

Benefits • Competitive edge through faster sales process and better profitability.

• Security – The company secured database is not shared with the service provider and/or SMSC.

• Improved customer service with lower operational costs.

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Application: Small quantity SMS campaigns

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Customer SMS Corporativo

Description • Small company selling small packages for SMS campaigns predominantly to Spanish speaking countries.

• Offer services to SMB’s requiring infrequent SMS campaigns

Benefits • Can offer better priced campaigns than through SMSCs.

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Customer – Fund raising and health information

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Customer Foundation for Crohn’s disease & Ulcerative Colitis

Description • The foundation sends SMS message to potential donors

• Average donor pledges $5 – $25 and confirms payment via return SMS.

• System also used for notifying members on new medications, medical information, conferences and events

Benefits • Outreach to a wide audience of small donation donors.

• Cost effective telemarketing solution.

• ROI of less than one month.

• Security – privacy of donors and patients not shared with the service provider and or SMSC.

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Application: eCommerce & political campaigns

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Customer Tedexis - offers mobile marketing solutions, political surveys. Implements multiple applications, connected through the HyperGateway

Description • Inform about discount sales and specific promotions.

• Send events invitations.

• Communicate launch of new products and services.

• Send tips and recommendations related to the advertised products.

Benefits • Quick and effective mass marketing tool compared to other forms of marketing.

• Security – end user list and contact details are protected and not shared

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Application: Transportation

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Customer A London-based taxi and limousine with over one thousand vehicles

Description • Customer ordering a taxi receives SMS message with ETA, name of driver and number of cab.

• When passenger gets in to the cab - responds with return SMS (IMR) to confirm that pick up has been completed.

Benefits • Improved customer service.

• Improved operational efficiency of dispatching and management over fleet.

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Hypermedia provides field-proven messaging solution implemented in a range of industries.

Multiple business benefits

Better customer service

Improved operational efficiency

Enhanced marketing & sales outreach

Superior data protection and security

Key technological advantages

Maximum flexibility

Highest SMS Gateway throughput

Summary – Messaging Solutions

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