Why Your Business Needs to Get Visual
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Transcript of Why Your Business Needs to Get Visual
VisualWhy Your Business Needs
to Get
Copyright © 2013 re:DESIGN. All rights reserved.
Communications and the way we digest information
are going through nothing short of a sea change.
•The shift to the visual is evident
everywhere we look, in all media.•
Visual content is the perfect answer for our hurried schedules and
busy, hyper-engaged lives.Copyright © 2013 re:DESIGN. All rights reserved.
revolves around visuals.The online world
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Visuals are social — they stimulate conversation and play well with today’s
social platforms.•
Facebook, Twitter, Google+ and even LinkedIn are becoming
more visually-oriented.•
Pinterest and Instagram are built entirely around visuals.
Copyright © 2013 re:DESIGN. All rights reserved.
get all the attention!Copyright © 2013 re:DESIGN. All rights reserved.
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only healthier.Copyright © 2013 re:DESIGN. All rights reserved.
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Snackable content is quickly and easily understood.
•Visual “sound bytes”
are the perfect meal-on-the-go. •
Visuals satisfy our short attention spans and distracted lives.
Copyright © 2013 re:DESIGN. All rights reserved.
Copyright © 2013 re:DESIGN. All rights reserved.
It is much easier to show a circle
than
des
cr
ibe it.
TExTuAL DESCrIPTIoN:
A closed plane curve consisting of all points
at a given distance from a point within it
called the center.
We love to share visuals!
Copyright © 2013 re:DESIGN. All rights reserved.
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Copyright © 2013 re:DESIGN. All rights reserved.
“A post that includes an album or picture receives 120-180% more engagement.
Ekaterina Walter, Social Media Examiner“Photos are twice as likely to be
shared on Facebook as text-based posts.
MandLoys.com
If people like what they see, they’ll be more likely to share your content,
exposing your business to new markets. •
The more sharing, the more engaging — and only good things can come from that.
•Service this need to share and you are
helping while you are promoting.
A social good, marketing win-win.Copyright © 2013 re:DESIGN. All rights reserved.
Visualshave the ability to
shake us to our core.Copyright © 2013 re:DESIGN. All rights reserved.
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Neurological studies prove that visuals light up those parts of our brains
responsible for our deepest feelings. •
They tap into our most primitive selves and inspire powerful emotions.
•Trigger that and you’ve tapped into
forming memories and bonds that last.
Copyright © 2013 re:DESIGN. All rights reserved.
Copyright © 2013 re:DESIGN. All rights reserved.
“The brain processes visual information
60,000 times faster than text.
3M Corporation, 2001
“65% of the population are
visual learners.Kranzler, 1999
“93% of communication
is nonverbal.Psychologist Albert Mehrabian
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Visuals are the gateway to
deeper understanding.
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once someone is emotionally vested in your business,
the broader story can be told. •
You need to open the door before you can walk through it.
•Visuals are not frivolous —
they capture our attention and then point the way to more content.
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First impressions are the first step to
lasting impressions.Copyright © 2013 re:DESIGN. All rights reserved.
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Never underestimate the opinions formed in those
first precious seconds.•
Whether we want to admit it or not, we do judge a book by its cover.
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Visuals make us
happy.Copyright © 2013 re:DESIGN. All rights reserved.
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The same way people are naturally attracted to beauty and positivity,
we are also attracted to visuals. •
They excite us, they inspire us, they soothe us, and they engage us.
•We pay attention to them,
believe them, and remember them.
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Visuals make us do stuff.Copyright © 2013 re:DESIGN. All rights reserved.
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Visuals are… visible.
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Visuals can be easily seen and understood on small screens, which make up more and more
of our digital interactions. •
reading is especially difficult on mobile devices.
•Visuals are the perfect solution for
communicating quickly and viscerally.
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Visuals are universal.Copyright © 2013 re:DESIGN. All rights reserved.
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united States Paraguay Guam
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good times in any language.
This visual means
show us the way.Copyright © 2013 re:DESIGN. All rights reserved.
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Make Your Business Sing
With Design
PAUL BIEDERMANN, Creative Director/owner
Creating brands of distinction by intersecting business with design strategies that reach, engage and inspire people to action.
www.redesign2.com | [email protected]
Copyright © 2013 re:DESIGN. All rights reserved.Photos courtesy of Stock.xchng, iStock and Michel roy/Creative Commons.