Why Use Web Video Content For Your Business
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Transcript of Why Use Web Video Content For Your Business
WEB VIDEOThe quickest, easiest and cheapest way to dominate.
THE MAN WHO HAD EVERYTHING
• Happy birthday Dad
• Lightbulb moment!
• The frenzy
• What happened next?
THE LAB WAS BORN
• Started storylab
• Home business
• Grown exponentially
• Passion for web
• http://www.vimeo.com/14596860
WELCOME TO THE FUTURE
• TV and Web are becoming one
• YouTube is king
• #4 largest site on the internet
• #2 search engine
• #1 largest video site on the web
WELCOME TO THE FUTURE
• 20 hours of content per minute
• 1 billion videos served per day
• 12.2 billion videos viewed per month in US alone
• 82% of Internet users that view videos online
BUT WAIT, THERE’S MORE
• Video sites on the rise
• 70 + video sites and growing
• Specialist sites like howto.com, godtube.com, arabtube.tv
WHY VIDEO FOR BUSINESS?
!
• Biggest hurdle doing business online
• Personality, authenticity and transparency
• Expert positioning and pre-sold before they call
• "50% better chance of appearing on the first page of results" using video.- Forrester Research 2009
DAVE’S STORY
• You can have the best product but...
• Trend spotting
• 450+ videos just on YouTube with 1,000,000+ views
• Started in my bedroom - far from perfect
• I use video in everything I do
• Along comes Ben
QUALITY VS QUANTITY
QUALITY VS QUANTITY
QUALITY VS QUANTITY
QUALITY VS QUANTITY
• It's all about balance
• Know your audience. What do they expect?
• Put video at the top of your promotional list
WHAT’S YOUR GOAL?
• If you aim at nothing...
• Open your mind to what's possible
• Show you all the tools you need to get started
• Have a clear action plan
QUESTIONS