8 Reasons Why Your Business Needs Video Conferencing

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    8 Reasons WhyYour Business NeedsVideo Conferencing

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    So Why Video? .......................................................................................................................................... 3

    1. Speed .....................................................................................................................................................4

    2. Competitive Advantage .................................................................................................................... 5

    3. Wear and Tear .....................................................................................................................................6

    4. Scale ....................................................................................................................................................... 7

    5. Travel ......................................................................................................................................................86. Business Continuity ...........................................................................................................................9

    7. Mobility ................................................................................................................................................10

    8. Your Supply Chain .............................................................................................................................11

    Explore Video Conferencing ............................................................................................................. 12

    8 Reasons WhyYour Business NeedsVideo Conferencing

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    In today’s globalized business environment, the need tobuild strong relationships with partners, suppliers, internalteams, investors and customers is more important than ever.High-quality video conferencing solutions enable you tocommunicate as effectively as actually being there in person,helping you to build the engaging relationships needed forsuccess in business.

    So Why Video?

    No longer does travel have to be essential to

    maintain relationships. No longer do you need to

    compromise between low-cost and high-quality

    video. And no longer does sophisticated technology

    mean a complicated and difficult video experience.

    LifeSize enables simple, frequent, quality

    interactions from wherever you are.

    If you have questions or want to see for

    yourself how this technology can help you

    transform your business, please contact us.

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    Accelerate the speed of business

    1. Speed

    The single most compellingreason to install technology isto be more productive. No oneever bought a fax machine tosave on postage. Email wasn’tdesigned to save money on

    paper. Advances in technologyfor the office have always beenabout speeding up businessrather than the cost savings youcould derive.

    Over the last 50 years,technology has enabledbusiness to move from a localshop to a global entity. Howeveramazing these technologieshave been, there has been a

    cost - the human connection. Video conferencing enables you to make and maintain thathuman connection, irrespectiveof distance.

     Why send an e-mail when you can share a

    presentation and talk over the report face to face

    with LifeSize, everyone knows where you stand.

    Paul Panton, Telecommunications Manager, Barnardos

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    4

    Feel email is used toooften over telephone or

    face-to-face conversation.56%Growth in faxusage between

    1983 and 1989.1300%Today’s equivalentof a $5 Pony Express

    package in 1860.$95 Of communication isnon-verbal in nature.93%

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    International Journal of Internet andEnterprise Management, 2011 Vol.7http://library.thinkquest.orghttp://www.bigsiteofamazingfacts.com

    Study by UCLA professorDr. Albert Mehrabian

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    Who doesn’t want a leg up on the competition?

    2. Competitive Advantage

     Video conferencing has long been thought of asthe technology for the other half, something to beused by the bigger guys, the ones handling mergersand acquisitions and the like—not something thatthe average business could afford or make useof. It isn’t like that anymore. Thousands of small to

    medium sized businesses with limited resources arebenefiting from the reach that video conferencingallows them to have.

    Meet more people, access a global supply-chainand collaborate with customers and partners inreal-time. Businesses that utilize technologyleverage their competitive advantage. This hasbeen true since the introduction of technologyas diverse as steam engines, the printing press,

    and email. Video conferencing is simply the nextlogical step.

     One day, picking

    up a video call will

    be as ubiquitous

    as picking up a

    telephone, and

    we are excited to

    be moving in that

    direction.

    Larry Eisenberg, ExecutiveDirector of Facilities Planning& Development, Los Angeles

    Community College District

    263 million books were sold in the US1 book : Hundreds of days

    15thCentury

    Before the

    printing

    press

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    Publishers Weekly, January 2, 2012

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    Achieving a better work/life balance just got easier

    3. Wear and Tear

    Finding the perfect work/life balance can betough. With the expectation of being available24/7, the daily commute, the weekly meeting atHQ, frequent customer meetings, it can seemthat you live on the road. Traveling for work isfine, but when you barely make it home for yourweekends, it’s not so great.

    Hosting even some of your meetings over videocan help reduce your own ‘wear and tear’, meaning you can go around the world – or simplyacross the country – and be home in time fordinner, homework, bath-time, tee ball practice…or even just get in some more time at the drivingrange! Frequent flyer miles are good, but a

    healthy, well-rounded lifestyle is even better.

     Our technicians usedto repeat the trainingsover and over again atevery office. Now, we

    train in five countriesat the same time. Notonly does it save ontravel, but it saves anenormous amount ofprecious time.

    Dirk Robberechts, InformationSystems and InfrastructureManager, Toshiba TEC

    Harris Interactive for CareerBuilder, 11/2009

    Percentage of workers who say they are

    dissatisfied with their work/life balance

    Urban Mobility Report, Texas Transportation Institute, 2009

    Average time spent in rush-hour

    traffic jams (per year)

    36 hours

    2007

    14 hours19822008

    18% 23%2009

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    What you need, when you need it

    4. Scale

     (On UVC) This is a big step toward making video deployments easier to justify, deploy and support. [T]his type of

    infrastructure ‘rightsizing’ with a gradual expansion path will become the industry norm in the next few years.

    Ira M. Weinstein, Senior Analyst and Partner, Wainhouse Research

    In the past, companies wererequired to purchase a fixedcapacity of “technology boxes”if they wanted to deploy videoconferencing infrastructurethroughout their organization.

    Those days are over. Theenormous financial steppreviously required to movefrom low quality ‘free’ or webconferencing services to HDbusiness video has dramaticallyreduced. Virtualization andmore sophisticated softwaremeans you can now start smallwith your video strategy and

    build up as you need it, easilyand more cost-effectively thanever before.

    Traditional video conferencing upgrade path

    Time

          C     o     s     t

    LifeSize video conferencing upgrade path

    Time

          C     o     s     t

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    Business that moves at the speed of light

    5. Travel

    The golden age of travel is verymuch over. Airlines are notgetting faster, and travel is notgetting better. Flying today isabout volume of passengersnot enhancing the travel

    experience for customers. Youwant your travel to be low costbut more importantly, you wantconvenience. Today even aflight of a few hours can seemlike a hassle.

    The Concorde was scrappednot because it was too fast; itfailed because it was too slow.Even though it was the fastestairplane in the world, the pointto point time was still too long.

    Technology allows instantcommunication. The long termtrend of air travel provides moreefficient transportation to everlarger numbers of people. Butthat doesn’t help businessessave time. Businesses need tothink differently and video ispart of this revolution.

     Our conference rooms at headquarters are

     just booked solid. We have definitely reduced

    development time and travel using these systems.

    Thomas Fenady, Director of IT, ActivisionFord Trimotor

    DC-3

    Stratocruiser

    Electra

    L1011

    Constellation

    Comet

    707

    727 747 DC-10 600mph

    500mph

    400mph

    300mph

    200mph

    100mph

    Time

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    http://www.foresight.org

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    Don’t let Acts of God interfere with closing the deal

    6. Business Continuity

     HD video provides another dimension

    of interaction that no other form of

    communication can. It is nice to see

    someone’s face when we are making such

    important decisions in a time of crisis.

    Francisco Sanchez, Jr. Public Information Officer, Houston TranStar

    The weather, fire, naturaldisasters, epidemics… the list offactors that can affect business,which are often totally out ofour control, can be scary. The2010 ash cloud over Europe

    grounded over 100,000 flightsand left over 10 million peoplestranded. The economic costof norovirus (NoV)-associatedfood-borne outbreaks aloneis $5.8 billion annually in theUnited States.

    It’s said that 80% of businessesaffected by a major incidenteither never re-open or closewithin 18 months. But it’s notall doom and gloom! Videoconferencing can keep you

    connected, and help ensureyour business stays up andrunning – from a differentlocation, even if disaster strikes.

    80% of businessesaffected by a major incidenteither never re-open or

    close within 18 months.

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    http://www.computerweekly.com

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    Mobile…taking over the world

    7. Mobility

    Mobile workers havealways had to toleratemissed opportunitiesfor communication andcollaboration. But with theexponential growth of mobiledevices, nearly everyone inthe world has a yet unrealizedvideo conference device with

    them wherever they go.

    With the increasing BYOD(Bring Your Own Device)trend, including mobile inyour video conferencingstrategy is paramount. It allowscollaboration over video inthe same way, with the samefunctionality, as you would havein your office. Additionally, it’s

     just as easy and cost-effective.

    2012

    116M 197M2013

    Gartner, April 2013 Gartner, April 2013

    Predicted growth in tablet sales Predicted decline in desktop/laptop sales

    20132012 7.6%

     Whether the device of choice is a laptop,

    tablet, smartphone or new software application,

    companies no longer have to scramble to provide

    needed infrastructure and support.

    Staff, InAVate

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    1,000 miles away, 6 feet apart

    8. Supply Chain

    There was a time when customers and suppliers were all within

    the same town; today it’s more likely they are spread across thecountry, or the world. As business that was local becomes moreglobal, how do you establish and maintain relationships fromafar? You need to be able to build human connections irrespectiveof distance, and connect with more people in less time.

    Consider how websites enable businesses to connect with clientsthey could never previously reach. Video bridges the gap betweendistance and the personal touch by giving you the ability toconnect, as if you were there, more efficiently, effectively and

    affordably than ever before.

     For us, face-to-face communication is key.

    In order to build trust and rapport with partners,

    vendors and customers, you have to interact with

    them on the most personal level possible. LifeSizedoes that for us. It’s hard to imagine doing

    business without it.

    Rahul Subramaniam, Managing Director, DevFactory

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    252 million domain names

    registered

    globally as of

    December 2012

    38 million home-based

    businesses in

    the US

    38.8%0.4%1995

    16 million 2,749 million

    2013

    Growth of world internet usage

    Publishers Weekly, January 2, 2012 http://www.businessforhome.org

    http://www.internetworldstats.com

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    Seeing is believing

    Explore Video Conferencing

     Video conferencinghas moved beyond theFortune 500 boardroom into businesses of all sizes.Increasingly, it is becomingpart of the supply chain,

    allowing businesses tohave closer, more human,connected relationships withclients, suppliers, partnersand employees. No longera technology for the “otherguys,” video conferencingis expanding our reach andhelping us build a moreconnected world.

    We hope that you foundour eight reasons whyyour business needs videoconferencing guide helpfuland, because we know thatseeing is believing, we would

    be delighted to arrangean opportunity for you toexperience the power ofvideo for yourself. For moreinformation or to request yourpersonal demonstration, visitus at: www.lifesize.com/demo

    [email protected] 1-877-LIFESIZE

    1-877-543-3749

     LifeSize is pushing video closer to ubiquitous

    adoption by making it easily accessible to

    anyone, anywhere.

    Roopam Jain, Industry Director for Unified Communications and

    Collaboration, Frost & Sullivan

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    Video Collaboration: WhyYour Company Needs It Today

    http://www.lifesize.com/demomailto:info%40lifesize.com?subject=http://www.lifesize.com/en/demohttp://www.lifesize.com/videoconferencingspot.com/?p=8078http://www.lifesize.com/videoconferencingspot.com/?p=8078http://www.lifesize.com/videoconferencingspot.com/?p=8078http://www.lifesize.com/en/demohttp://www.youtube.com/watch?v=IhOS_XReTDo&list=PLG-o5W6tjucx5-V5f5EuIscc57GIR5Xdzmailto:info%40lifesize.com?subject=http://www.lifesize.com/demo