Why Spam Works: And What To Do When You Get Hit
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Transcript of Why Spam Works: And What To Do When You Get Hit
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(and advice from a Marketer on how to manage it)
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Do you think that spam only works on stupid people?
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Actually, anyone can fall for it.There are two kinds of spam:
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Type 1: Idiotic spam
Who falls for it = Idiots
• Viagra or sex enhancement
• Naked pictures of famous people
• Weight-loss scams
• Get rich quick schemes
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Type 2: Content spam
• Games & quizzes
• Personality tests
• “Free” application or content downloads
• Seemingly useful services that also sign you up for spam
Who falls for it = All of us
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It usually starts with an offer that is
somehow interesting
or compelling.
How does content spam work?
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Which leads you to something that seems credible and engages you to interact:
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They use content to get you to invest your time for some sort of payoff (ie – your IQ score):
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Before the payoff, you are asked for a piece of private information (like an email or cell phone #):
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Secretly in another window or below your screen, the terms and conditions are outlined:
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By completing the challenge and getting the payoff, you have automatically signed up for a service you didn’t want:
And even if you cancel, you’re stuck paying for the first month.
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Obviously, the best defense is never to get sucked into this content.
But sometimes you can’t help it –so what else can you do?
Find out at:www.tinyurl.com/contentspam
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About the Author:Rohit Bhargava is an author, blogger, marketer and presenter. He speaks and
writes often about putting more authenticity and personality back into
business – the opposite of what spam does.
Check out his book:
Personality Not Includedwww.readpni.com