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Why Social? · 2020-07-12 · Use hashtags # ! Happy to answer your questions! You You You Tube You...
Transcript of Why Social? · 2020-07-12 · Use hashtags # ! Happy to answer your questions! You You You Tube You...
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Why Social?
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Kalliope Stavridaki
Marketing Specialist
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Switch from B2C to H2H.
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Social Media is the use of electronic and internet tools for
the purpose of sharing and discussing information and
experiences with other human beings.
-Wikipedia
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• Connect people with people (customers, colleagues, vendors)
• Provide an opportunity to talk to your stakeholders but more
importantly, listen to what they have to say.
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• Communicate with your users
• Respond to feedback
• Market your library
• Understand and listen to your users
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The Dos and the Don’ts
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Get organized.
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Follow and listen.
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Pay attention to timing.
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Write once, share twice.
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Tell a story.
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Use different types of content.
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Try Out Visual Social Media and Video.
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Train the library’s staff – let them share their passion!
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Use hashtags # !
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Happy to answer your questions!
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