Why your professional reputation matters more than ever - Interview with Per Frykman
Why reputation matters for CEOs workshop
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Transcript of Why reputation matters for CEOs workshop
WHY REPUTATION MATTERS FOR CEOs
Christophe Ginisty
Friday 12 May, 2017
ME, MYSELF AND I…- FOUNDER OF AGOREP (SOCIAL MEDIA INTELLIGENCE
CONSULTANCY) - CREATOR OF THE REPUTATIONTIME CYCLE OF CONFERENCES - HEAD OF DIGITAL FOR THE BENELUX @KETCHUM - HEAD OF DIGITAL AT FTI CONSULTING EU - FORMER IPRA PRESIDENT - EDELMAN’S EUROPEAN DIGITAL EVANGELIST (2011 – 2012)- FOUNDER OF INTERNET SANS FRONTIERES- CREATOR & MD RUMEUR PUBLIQUE- TV CONSULTANT - BLOGGER SINCE 2004 - VISITING PROFESSOR
What are CEOs’ specific reputation challenges?
Distrust
Credibility
Accountability
Empathy
WHAT IS REPUTATION?
RATIONAL IRRATIONAL
Reputation is the sum of images that people have of a leader nurtured by the following criticalcomponents: performance, history, behavior, as well as communications.
You work on your image, You earn your reputation
But here is what most CEO are understanding about reputationchallenges…
Social media users, journalists…
7 GOLDEN RULES TO SURVIVE
§ In control § Public § Inspirational§ Clear§ Accessible § Convinced§ Accountable
BE
BE IN CONTROL SHOULD YOU WANT IT OR NOT, PEOPLE ARE TALKING ABOUT YOU –DON’T LET PEOPLE SPEAK ON YOUR BEHALF –DON’T LET PEOPLE INTERPRET YOUR SILENCE –MANAGE THE AGENDA –SELECT WHAT YOU WANT TO SHARE –SET THE TONE –BECOME THE MAIN CHARACTER OF YOUR OWN STORY
BE PUBLIC STAND OUT BY PROACTIVELY BECOMING AN IDEA STARTER –COMMUNICATE–EXPRESS YOUR VALUES –SHARE YOUR PURPOSE–SET YOUR GOALS –BE SPECIFIC
BE PUBLIC STAND OUT BY PROACTIVELY BECOMING AN IDEA STARTER –COMMUNICATE–EXPRESS YOUR VALUES –SHARE YOUR PURPOSE–SET YOUR GOALS –BE SPECIFIC
BE INSPIRATIONAL IN THE SOCIAL MEDIA ERA, REAL LEADERS ARE EASY TO FOLLOW –COMMUNICATE WHERE YOUR TARGET AUDIENCE IS–THINK “IMPACT” –TELL STORIES THAT MOVE PEOPLE –EXPRESS DOUBTS AND ASK QUESTIONS –SHOW YOU CARE
BE CLEAR PEOPLE DON’T HAVE TIME TO DEAL WITH CONFUSION- BE STRAIGHTFORWARD - BE BRIEF- BE SINCERE- BE CONSISTENT ON THE LONG TERM - BE FOCUSED - DON’T SPEAK TOO MUCH
BE ACCESSIBLE SOCIAL NETWORKS HAVE CONTRIBUTED TO BUILD BRIDGES BETWEEN PEOPLE –BE CONNECTED–BE LIVE (SOMETIMES) –BE YOUR OWN AUTHOR–BE AS TRANSPARENT AS POSSIBLE –BE HUMAN
BE CONVINCED AS THE CEO, YOU ARE THE ONE WHO DECIDES AND SET THE AGENDA FOR THE ORGANISATION –DON’T BE SHY TO EXPRESS DECISIONS–DON’T BE SCARED TO BE PUBLICLY CRITICIZED–DON’T BE VISIBLY MOVED BY HOSTILITY–BECOME THE MESSAGE –FREQUENTLY REMIND THE KEY MESSAGES –UPDATE ON PROGRESS
BE ACCOUNTABLE AS THE LEADER, YOU ARE RESPONSIBLE FOR THE ENTIRE ORGANISATION –ALWAYS SHOW YOU CARE–CONDEMN ANY UNACCEPTABLE ATTITUDE– APOLOGIZE WHEN APPROPRIATE–FIX THE PROBLEMS–TURN ISSUES INTO OPPORTUNITIES
Onemorething…
Onemorething…
BE FAST!
One{final}morething…
HAVE YOUR TRIBE BELIEVE IN YOU
IS YOUR CEO
IN CONTROL PUBLIC
INSPIRATIONAL CLEAR
ACCESSIBLE CONVINCED
ACCOUNTABLEAND FAST
AND SUPPORTED
?
§ In control § Public § Inspirational§ Clear§ Accessible § Convinced§ Accountable§ Fast§ Supported
BE
WHERE TO START?
YOU
WHATDOYOUDO?
HOWDOYOUDOIT?
WHYDOYOUDOIT?
These are the 3 building blocks on anybody’sreputation. And thisis what people wantto know about you.
THEM
WHATTHEYKNOW
WHATTHEY
ASSUME
WHATTHEYCAREABOUT
WHATTHEYGETFROMYOU
How can youinfluence this?
Thank you.