WHY PURE STORAGE FOR MICROSOFT® APPLICATIONS?Pure Storage® solutions deliver the capabilities needed for

speed, agility, and intelligence across increasingly complex

Microsoft® workloads and applications.

INTEGRATION AGILITY SPEED AVAILABILITY EFFICIENCY INSIGHT CONSOLIDATION COST CREDIBILITY ALLIANCE

WHY PURE STORAGE FOR MICROSOFT® APPLICATIONS? | 2

1. INTEGRATION Value-added integrations for Microsoft applications

2. AGILITY Maximum agility with maximum simplicity

3. SPEED Faster everywhere

4. AVAILABILITY Always-on customer data services with six-nines availability for Pure

Storage FlashArray products1

5. EFFICIENCY Increased efficiency with less hardware and Evergreen™

Storage model upgrades

6. INSIGHT Advantage from data at scale

7. CONSOLIDATION Consolidated workloads and environments on a single platform

8. COST Lower costs

9. CREDIBILITY A solution used by customers worldwide and recognized as a leader

10. ALLIANCE A strong partnership between Pure Storage and Microsoft

10 REASONS TO CHOOSE THE PURE DATA-CENTRIC ARCHITECTURE FOR MICROSOFT APPLICATIONS

// CLICK ANY REASON TO FIND OUT MORE

Microsoft applications — whether databases, virtualization solutions, development environments, server operating systems, or collaboration tools — must remain available and deliver the

performance needed to compete in a digital world without significant overhead. The Pure Data-Centric Architecture provides just that. Here are some of the reasons to choose Pure Storage solutions

for Microsoft applications.

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1. INTEGRATIONVALUE-ADDED INTEGRATIONS FOR MICROSOFT APPLICATIONSA variety of Pure Storage value-added integrations for Microsoft® SQL Server® software,

the Windows Server® operating system, Windows® desktop operating systems, Hyper-V®

technology, and the Microsoft® Azure® platform are currently available, and additional

integrations are released regularly.

Some of the integrations with Pure Storage solutions that make Microsoft applications

more efficient to manage include those that:

• Create management workflows with Microsoft® System Center

Orchestrator, which uses the Pure Storage PowerShell™ SDK

• Perform centralized management and reporting with Hyper-V using

the System Center suite

• View performance and capacity metrics for the Pure Storage platform

using System Center Operations Manager

• Run Windows File Services (WFS) with best-of-breed Server Message Block (SMB) 2/3 and

Network File System (NFS) 3/4 protocols on FlashArray products

• Access hybrid-cloud connectivity using Open Connect for Azure

and Amazon Web Services® (AWS®)

Data-Intelligence Solutions

Copy, clone, and refresh capabilities

Fibre Channel certifications

File services through SMB support

Microsoft® Data Warehouse Fast Track Certification

Offloaded data transfer (ODX)

Volume Shadow Copy Service (VSS) framework

for live backups

Virtualization Solutions

Microsoft System Center Virtual Machine Manager via

Storage Management Interface Specification (SMI-S)

Virtualized instances

DevOps Solutions

Container orchestration for Linux®, Windows coming soon

Docker® volume plug-in for persistent storage

for Linux, Windows coming soon

Pure Storage PowerShell SDK

Cloud Solutions

Microsoft® Azure® ExpressRoute® technology

Open Connect for Azure and AWS

Private/hybrid-cloud reference architecture

“ WITH PURE, WE’RE ABLE TO SPIN UP NEW SYSTEMS,

ATTACH THE DATA, AND ALLOW THE BI GROUP TO DO

ITS THING, WITHOUT CONCERNS ABOUT WHAT IT’LL

DO TO OUR PRODUCTION ENVIRONMENT.”

— Chad Plemons, Director of Digital Operations, TTX

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2. AGILITYMAXIMUM AGILITY WITH MAXIMUM SIMPLICITY

Fast and Easy to Deploy

Pure Storage solutions for Microsoft applications are faster to deploy than other storage

solutions. A Pure Storage all-flash array can be set up and optimized in as little as 30 minutes.2

Installation requires just one box with one chassis and six cables. All the instructions needed

are in the “Getting Started Guide,” which is the size of a business card.

Quick and Simple to Manage with On-Demand and Elastic Services

Once a Pure Storage solution is deployed, admins can use web-based management and

allocate compute resources on demand. New development environments can be created

almost instantaneously. Automation and simple management for Microsoft applications is

accomplished using the Pure Storage PowerShell SDK, which includes cmdlets that map to all

implemented REST APIs in Pure Storage all-flash arrays. Admins can also use System Center

Orchestrator with the Pure Storage PowerShell SDK to easily create workflows when needed.

Automate Backup, Recovery, and Data-at-Rest Encryption

Pure Storage solutions automate backup, disaster recovery, and copy data management for

Microsoft applications. Admins can automate everything with protection policies and achieve

low recovery point objectives (RPO) and zero recovery time objectives (RTO) without investing in

added tools or infrastructure. All data services are built-in and available for no added cost.

Pure Storage solutions use data-at-rest encryption to secure 100% of data as it is written to

the array — a process that doesn’t impact performance. It also ensures that data stays secure

even if someone gets ahold of the media from the array. Organizations can also continue using

transparent data-encrypted databases to further protect data and increase performance.

30 MINUTES TO DEPLOYcompared to days for some solutions2

“WE HAD THE PURE ARRAY UP AND RUNNING, AND

OUR VIRTUAL INFRASTRUCTURE MIGRATED ONTO IT,

IN ABOUT TWO HOURS.”

— David Woolley, Senior Director, Network Operations, San Francisco Giants

CMDLETSfor the Pure Storage PowerShell SDK

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3. SPEEDFASTER, EVERYWHERE

Better Throughput

Microsoft applications are sensitive to the speed and resilience of an underlying storage

solution. With Pure Storage, organizations can expect generally consistent sub-millisecond —

even deterministic — latency and 3–5 times better throughput for transactional and business-

intelligence (BI) systems.3

Organizations can also run OLTP in parallel with other workloads and still achieve

high throughput for transactional databases.

Faster Data

Pure Storage solutions include immutable FlashProtect™ snapshots, which means deleting

a snapshot won’t impact the snapshots around it. With immutable snapshots, organizations

achieve faster data processing, better data analysis, and easier administration.

Pure Storage solutions also offer integration with the Microsoft ODX API for fast, transparent,

and automatic data copy and move services for files and VMs, on to Pure Storage solutions.

By offloading the data transfer to the storage array, the Pure Storage ODX implementation

minimizes latencies, maximizes throughput, and reduces resource usage, such as CPU and

network consumption on the host systems.

“PURE STORAGE IS ABSOLUTELY SMOKING OUR

SQL TRANSACTIONS COMPARED TO WHAT WE HAD

DEPLOYED BEFORE. … WE ARE SEEING IMPROVEMENTS

OF 150% OR MORE IN THESE TRANSACTIONS. … WE

WERE SEEING IOPS IN THE LOW THOUSANDS. ON PURE,

WE’RE SEEING AS HIGH AS 260,000 IOPS.”

— Patrick Welch, Network Services Manager, Mississippi Department of Revenue

20Xdatabase transaction performance

improvement for Mississippi Department

of Revenue4

0.3–0.7 ms average latency5

SUB-MILLISECOND performance for over 98% of IOPS for SurveyMonkey7

Up to 80xincrease in performance for

data-copy and file-transfer

operations with ODX6

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4. AVAILABILITYALWAYS-ON CUSTOMER DATA SERVICES WITH SIX-NINES AVAILABILITY FOR PURE STORAGE FLASHARRAY PRODUCTS1

Six-Nines Availability

Pure Storage FlashArray products deliver 99.9999% availability for business-critical

workloads, such as SQL Server and Hyper-V.1 This gives organizations always-on customer

data services, which helps ensure data is always accessible and always protected without

any loss in performance.

• A clustered-controller design allows for the complete failure of a controller or any

controller component without impacting operations.

• Flash modules, non-volatile RAM (NVRAM) modules, and controllers are hot-swappable

for continuous operation, even when recovering from a failure.

• A stateless-controller architecture means a team can simply unplug a failed

controller, cable up a new one, and get back to full availability — all without any

impact on performance.

Global Predictive Intelligence

Predictive support lets Pure Storage anticipate vulnerabilities to known issues and take

pre-emptive action to minimize downtime risk. Pure Storage® Pure1® Meta™ uses an artificial-

intelligence (AI) engine for global predictive intelligence. Telemetry data continuously captured

from thousands of customer deployments is used to protect Pure Storage arrays from known

vulnerabilities and alert customers to potential issues not related to the array that might affect

performance. Pure1 Meta uses its AI engine to learn and become even more effective over time.

Reinforced Availability for Microsoft Applications

Innovative RAID-HA with Pure Storage FlashArray products ensures data availability with

adaptive data protection. Organizations can continue to use the AlwaysOn Availability groups

in SQL Server to further maximize and ensure availability.

In the rare event that a human-caused outage occurs, policy-driven Pure Storage

FlashRecover snapshot and replication capabilities facilitate a fast recovery.

Not Just Availability, but Predictive Resiliency

DirectFlash™ software gives organizations the ability to predict and manage potential failures.

DirectFlash is the world’s first software-defined flash module. It gathers detailed telemetry

down to the flash block level and continuously calls home through the Pure1® cloud-based

management platform. Pure1 Global Insight technology’s predictive analytics and machine

learning technologies also help predict and manage potential failures.

99.9999%AVAILABILITY FOR

FLASHARRAY PRODUCTS1

“THANKS TO PURE’S SCALABLE CAPACITY, OUR SAAS-BASED SERVICES ARE ASSURED OF UNINTERRUPTED UPTIME,

WHICH IS CRITICAL TO MEETING OUR CUSTOMERS’ DEMANDING SLAS.”

— Ray Nichols, Senior Database Administrator, Geographic Solutions

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5. EFFICIENCYINCREASED EFFICIENCY WITH LESS HARDWARE AND EVERGREEN STORAGE MODEL UPGRADES

Increase Data-Management Efficiency

Pure Storage solutions offer 3:1 data reduction for Microsoft applications, such as SQL Server

and Hyper-V.8 Some customers have realized higher data reduction in their own environments.

Organizations can also achieve higher reduction by deploying availability groups.

With Pure Storage Solution for Microsoft Applications, Less Is More

The FlashArray//X product is a 100 percent NVM Express® (NVMe™) all-flash array and uses Pure

Storage DirectFlash software, which makes it 100 percent software-driven. Software-driven

NVMe flash management eliminates conventional solid-state drives (SSDs). And compared to

those conventional SSDs, NVMe flash management delivers maximum efficiency with:9

• Up to 50% lower latency

• Deterministic latency

• 5x greater density

• Up to 30% more usable capacity from the same media9

Organizations can use FlashArray//X to reduce the amount of hardware needed. Organizations

can also save up to 10x power, cooling, and space with any Pure Storage FlashArray product.2

Start Out Right — Guaranteed

The Pure Storage Right-Size Guarantee provides guaranteed effective capacity, risk-free and in

writing, for six months.12 Organizations achieve better data reduction and efficient, cost-effective

storage without any risk of undersizing resulting from thin provisioning.

“WE ARE SEEING A DATA-REDUCTION RATE OF 3.8:1

ON THE PURE STORAGE ARRAY, WHICH NOT ONLY

REDUCES FOOTPRINT IN THE DATA CENTER, BUT

ALSO GIVES US THE ABILITY TO SPIN UP ADDITIONAL

DATABASES FOR APPLICATION DEVELOPMENT

WITHOUT IMPACTING PERFORMANCE OR CONSUMING

PRECIOUS STORAGE CAPACITY.”

— Ray Smith, Assistant Executive Director for Technology, Mississippi Community College Board

UP TO 50% average savings on power, cooling, and space2

9:1data reduction for the

Mississippi Department

of Revenue5

3:1 average data reduction1

79% reduction in data footprint by storing 35 TB

of data in 7.5 TB capacity for Sierra Nevada

Brewing Co.11

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6. INSIGHTADVANTAGES FROM DATA AT SCALE

Scale on Demand

The Pure Data-Centric Architecture can take an organization from a single application to an all-

flash cloud. This unique architecture is defined by software that is modular, stateless, scalable,

field-serviceable, and field-upgradable.

The FlashStack™ solution is designed to let organizations scale capacity and performance

independently. FlashStack can consolidate and scale hundreds of application instances without

compromising availability. And organizations can scale from 5 TB to 1.5 PB with no migration and

no downtime.

Storage That Never Grows Old

Pure Storage Evergreen Storage model lets organizations deploy once and upgrade when

they need more storage, for up to a decade or more — with no downtime, no performance

impact, and no data migration. Organizations never have to deploy a Microsoft application on an

undersized or over-utilized storage infrastructure. They can mix and match components online

without performance disruption to keep storage dense, efficient, and modern. Benefits include:

• Access to annual controller upgrades

A free controller upgrade every three years with maintenance agreement12

• Continuous software upgrades and innovations

• Flat maintenance pricing

Evergreen Storage capacity consolidation lets organizations keep their media modern

and dense as they expand. They can deploy Microsoft applications on any FlashArray

implementation — from 5 TB up to 3 PB — without migrating data between storage arrays. And

organizations receive credit for terabytes they already own when expanding or consolidating, so

organizations never pay for a terabyte more than once.

Scale from

5 TB TO >1.5 PBwith no migration and no downtime with

the FlashStack solution

“IT’S A HUGE PLUS TO KNOW THAT A FEW YEARS FROM NOW, I WILL NOT HAVE TO DO A FORKLIFT UPGRADE.”

— David Woolley, Senior Director, Network Operations, San Franciso Giants

1X Deploy once and upgrade as

needed for 10 years or more

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7. CONSOLIDATIONCONSOLIDATED WORKLOADS AND ENVIRONMENTS ON A SINGLE PLATFORM

One Platform for All Your Needs

Flash storage eliminates the performance delays caused by the inherent latency of disk storage.

With latency removed, Pure Storage solutions enable organizations to run applications; versions

of applications; OLTP, OLAP, and DSS workloads; and dev, test, quality assurance (QA), and

production environments in parallel on a single platform — with the same or better performance

than with traditional disk storage.

The Pure Data-Centric Architecture also provides all the storage services needed to support

evolving needs — block, VM, file, or object — and to consolidate databases, VMs, analytics,

or web-scale applications.

Add More Storage Anytime

The FlashArray//X product provides even greater consolidation with up to 3 PB of storage in

just 6U. The product meets all Microsoft application storage needs and provides database

acceleration, entry-level workload acceleration, top-of-rack shared attached storage (SAS)

replacement, and tier-1 and all-flash cloud consolidation — whatever is needed.

“WE ARE GETTING A PHENOMENAL AMOUNT OF DATA IN A VERY SMALL SPACE, AND IT RUNS INCREDIBLY FAST.

YOU SIMPLY CANNOT ARGUE WITH THE PERFORMANCE.”

— Brian Moffitt, Information Security Manager, First Rate

Production

Development

Testing

Quality Assurance

6U: Up to 3 PB13

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8. COSTLOWER COSTS

Spend Less, Get More

When organizations choose Pure Storage solutions for Microsoft applications, organizations can

reduce physical storage requirements by up to 10x.20 That’s less floor space to pay for and less

hardware to power and cool. Data reduction also enables buying less storage to begin with.

If security is the only reason an organization runs SQL Server Enterprise edition, the data-at-

rest encryption capabilities in the Pure Storage platform support downgrading SQL Server

Enterprise edition to Standard edition, which can potentially reduce SQL Server licensing costs.

Reduce Data Volume and More

Less data volume further reduces space and infrastructure costs.

• Data reduction starts at 3:1

• The Evergreen Storage model lets organizations avoid expensive and disruptive

forklift upgrades

• Immutable space-efficient snapshots serve all copy-data needs

$200,000savings in hardware for Sierra Nevada Brewing Co.11UP TO 10X

reduction in physical storage requirements2

“PURE SAVES A LOT OF MONEY, A LOT OF POWER, AND A LOT OF COMPLEXITY.”

— Sasha Kipervarg, Senior Manager, Workday

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9. CREDIBILITYA SOLUTION USED BY CUSTOMERS WORLDWIDE AND RECOGNIZED AS A LEADER15

Don’t Take Our Word for It, Take Our Customers’ Words

More than 4,000 customers deploy and run Pure Storage solutions — including Microsoft itself.

• Microsoft uses Pure Storage for workload performance validation and testing of SQL

Server on Linux in the SQLCAT Lab in Redmond, Washington.

• One of the biggest global social networks uses Pure Storage for its AI initiatives.

• An innovative automaker uses Pure Storage to develop autonomous driving capabilities.

Other customers that deploy and run Microsoft applications on Pure Storage include LinkedIn,

the San Francisco Giants, SurveyMonkey, Intuit, the Australia and New Zealand Banking Group

(ANZ), Glasgow Science Centre, and The Boston Globe

Find customer success stories at www.purestorage.com/customers.html.

Consider a 2017 Net Promoter Score (NPS) of 83.7

With a 2017 NPS, audited by Satmetrix, of 83.7, Pure Storage is the number one recommended

technology vendor by a wide margin.15

Recognized by Gartner as a Leader

As of July 2017, Gartner had named Pure Storage a leader in solid-state arrays for four years

in a row in its “Magic Quadrant for Solid-State Arrays.”16

“NOW WE HAVE A BETTER ENVIRONMENT TO WORK IN. WHEN YOU LOOK IN THE PORTAL 100 TIMES AND IT’S ALWAYS

‘ALL GOOD’ YOU BEGIN TO SEE A PATTERN.”

— Bob Smith, Senior Project Manager, University of Louisville School of Dentistry

(As measure d by Satmetrix 2017 NPS Global B2B Benchmarks. )

17

83.7

55

Pure Storage

Apple® iPhone®

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10. ALLIANCEA STRONG PARTNERSHIP BETWEEN PURE STORAGE AND MICROSOFTMicrosoft is a strategic partner to Pure Storage, with a dedicated alliance team, a technical-

solutions team, and engineering resources.

Pure Storage all-flash arrays are deployed in Microsoft Technology Centers worldwide, such as

in Paris, France, and Dallas, Texas. Microsoft also uses Pure Storage for workload performance

validation and testing of SQL Server on Linux in the SQLCAT Lab in Redmond, Washington.

The FlashArray//X70 product is certified for Windows Server 2016, Windows Server 2012 R2,

and Windows Server 2012; see the Windows Server Catalog for full details.

“HOW IMPORTANT IS SELECTING THE RIGHT DATA PLATFORM WHEN RUNNING MICROSOFT APPLICATIONS? HUGE!”

— Axel Streichardt, Global Lead — Applications Solutions, Pure Storage

Microsoft Technology Center Dallas, Texas, US

Microsoft Technology Center Paris, France

The Pure Data-Centric Architecture is effortless, efficient, and evergreen, and it offers integrations for today’s

Microsoft applications and workloads. The Pure Storage portfolio includes the FlashArray//X family; the

FlashStack solution, Pure Storage’s converged-infrastructure solution that includes FlashArray//X products

along with additional networking components; the Pure Storage FlashBlade™ array, which is purpose-built

for modern analytics; and the AIRI™ solution, a joint offering from Pure Storage and NVIDIA for AI at scale.

sales@purestorage.com | 800-379-PURE | @purestorage

Pure Storage, Inc. 650 Castro Street, Mountain View, CA 94041www.purestorage.com

© 2018 Pure Storage, Inc. All rights reserved. Pure Storage, the P Logo, AIRI, DirectFlash, Evergreen, FlashBlade, FlashProtect, FlashStack, Pure1, and Pure 1 Meta are trademarks or registered trademarks of Pure Storage, Inc. in the U.S. and other countries. All other trademarks are registered marks of their respective owners.

The Pure Storage products and programs described in this documentation are distributed under a license agreement restricting the use, copying, distribution, and decompilation/reverse engineering of the products. No part of this documentation may be reproduced in any form by any means without prior written authorization from Pure Storage, Inc. and its licensors, if any. Pure Storage may make improvements and/or changes in the Pure Storage products and/or the programs described in this documentation at any time without notice.

THIS DOCUMENTATION IS PROVIDED “AS IS” AND ALL EXPRESS OR IMPLIED CONDITIONS, REPRESENTATIONS AND WARRANTIES, INCLUDING ANY IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT, ARE DISCLAIMED, EXCEPT TO THE EXTENT THAT SUCH DISCLAIMERS ARE HELD TO BE LEGALLY INVALID. PURE STORAGE SHALL NOT BE LIABLE FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES IN CONNECTION WITH THE FURNISHING, PERFORMANCE, OR USE OF THIS DOCUMENTATION. THE INFORMATION CONTAINED IN THIS DOCUMENTATION IS SUBJECT TO CHANGE WITHOUT NOTICE.

1 Pure Storage. “Always-On, Always-Fast, Always-Secure.” www.purestorage.com/products/flash-array-m/effortless-m.html.2 Pure Storage. Effortless webpage. www.purestorage.com/why-pure/effortless.html.3 Deterministic latency requires DirectFlash software, which is available with Pure Storage FlashArray//X products.4 Pure Storage. “Case Study: Mississippi Department of Revenue.”

www.purestorage.com/content/dam/purestorage/pdf/Case%20Studies/Pure_Storage_Case_Study_Mississippi_Dept_Revenue.pdf.5 Pure Storage. “The Data Platform for Microsoft Solutions.” www.purestorage.com/solutions/applications/microsoft.html.6 Pure Storage. “ODX with FlashArray: An Engineer’s Perspective.” https://blog.purestorage.com/odx-flasharray-engineers-perspective/.7 Pure Storage. “Pure Storage Case Study | SurveyMonkey.”

www.purestorage.com/content/dam/purestorage/pdf/Case%20Studies/Pure_Storage_Case_Study_Survey_Monkey.pdf.8 Pure Storage. “The Industry’s Best Data Reduction, Hands Down.” www.purestorage.com/products/purity/purity-reduce.html.9 Pure Storage. FlashArray//X product webpage. www.purestorage.com/products/flasharray-x.html.10 Pure Storage. “Meet the First Software-Defined Flash Module.” www.purestorage.com/products/purity/directflash.html.11 Pure Storage. “Pure Storage Case Study | Sierra Nevada.” 2015.

www.purestorage.com/content/dam/purestorage/pdf/Case%20Studies/Pure_Storage_Case_Study_SierraNevada.pdf.12 Pure Storage. “Evergreen™ Storage Program Description.” www.purestorage.com/content/dam/purestorage/pdf/EvergreenStorageProgramDescription.pdf.

Ask your Pure Storage Account Manager for further details.13 With one FlashArray//X and one DirectFlash Shelf.14 Pure Storage. Pure Storage efficiency webpage. www.purestorage.com/why-pure/efficient.html.15 Pure Storage. “Best NPS in B2B Jumps to 83.7 for Pure Storage.” August 2017. https://blog.purestorage.com/best-nps-b2b-jumps-83-7-pure-storage/.16 Pure Storage. “Gartner Names Pure Storage a Leader in Solid-State Arrays 4 Years in a Row.” July 2017. www.purestorage.com/microsites/gartner-mq-2017.

html. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

THE NEXT STEP

Customers can contact the Pure Storage sales team or Pure Storage’s

Microsoft specialists to learn more and ask to see a demonstration of Pure

Storage solutions for Microsoft applications.

800-379-PURE (7873) // sales@purestorage.com