A Supercharged Approach To PR SEO Success
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1 @rebeccalee1010 1 @rebeccalee1010 A Supercharged Approach To PR SEO Success Rebecca Lee Digital PR specialist at Dynamo PR [email protected] @rebeccalee1010
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Transcript of A Supercharged Approach To PR SEO Success
1 @rebeccalee10101 @rebeccalee1010
A Supercharged Approach To PR SEO Success
Rebecca LeeDigital PR specialist at Dynamo PR
@rebeccalee1010
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Extensive Digital Experience
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A Supercharged Approach To PR SEO Success
(that doesn't rely on being embedded in an industry or knowing everyone)
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The Current Media Landscape
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Getting Links Is Tougher
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Job Cuts = More Freelancers
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Fewer Staff
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Multi media
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Media SEO Strategies
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All I See Are Big Opportunities
We need to shake up our content marketing strategies and spot the opportunities to win
big
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So What Does This Mean For Search Marketing?
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Demanded by our industry
To future proof our work the focus needs to be increasing brand visibility instead of ‘link
building’
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Supercharged Skills
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Keyword shower enclosures . . .
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Who Doesn’t Love A Top Ten
Top 10 celebrities women want to shower with
1. David Beckham2. George Clooney3. Daniel Craig4. Ryan Gosling5. Idris Elba6. Benedict Cumberbatch7. Prince Harry8. Jamie Dornan9. Simon Cowell10. Harry Styles
Top 10 celebrities men want to shower with
1. Kelly Brook2. Cheryl Fernandez-Versini3. Rachel Riley4. Holly Wiloughby5. Rihanna6. Kate Middleton7. Myleene Klass8. Michelle Keegan9. Sheridan Smith10. Susanna Reid
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PR In A Box
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It’s Doesn’t Take A Genius
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Ace On The Phone
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PR SEO means making the unsexy, sexy
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Day To Day
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Get Up Early,Sell Hard
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Targeting Verticals
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What The Trade Media Write About
New Hires Anniversaries Sales Data and TrendsRebranding /
Redesign
Expansions, News Suppliers
Investments New Products Related Fun Stories
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Colchester Here I Come
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Bread and butter
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Local media
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Business Bylines
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• Head shots
• Group/ casual office shots
• Short bios
• Slick sign off process
• Agreed topics
Don't Screw Up The Basics
Ian MonkFounder and CEO
Rebekah MonkFounder and Director
Tamsin AllenCreative Director
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What Makes A Story
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We need to be doing more than just story telling, we need to be story MAKING!
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Before And After
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The Ugly Ducking
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Rags To Riches
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Modern Day Cinderella
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Tried and Tested Idea’s
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Creativity Always Wins
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Owning Your Market
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Is there a day for that?
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Knowledge Showcasing
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Again
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And again
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Exclusive content
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But... always remember The 'Why'
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Deadly Sleep
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The Why
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Micro Pigs!
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The Why
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How To Win At Newsjumps
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Underrated
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Don't be afraid to collaborate with other organisations, it could strengthen your story
and make it fly!
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What Colour Do You See?
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Social Ripples
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Last Minute Plan
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Exclusive with the Daily Mail
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Full Feature
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Coverage Success
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Interesting fact about publishing I noticed was..
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Key Takeaways
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Recommended Tools
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1. A reason 'why’
A supercharged PR SEO campaign needs:
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1. A reason 'why’
2. To stick to the story narratives we all know and love
A supercharged PR SEO campaign needs:
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1. A reason 'why’
2. To stick to the story narratives we all know and love
3. Move on from link building to increasing visibility
A supercharged PR SEO campaign needs:
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Thank You
Rebecca LeeDigital PR specialist at Dynamo PR
@rebeccalee1010
