Why Me? Angela Forster
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Transcript of Why Me? Angela Forster
Why Angela Forster?
• 12+ years of strategic B2C and B2B marketing experience in fast-paced industries including education, high-tech, finance, and energy.
• Strong track record of developing and executing marketing strategies designed to support business objectives based on market insight.
• Extensive PR experience.
• Proven leader of a team delivering over 130 events and trade shows every year.
• Recognized expertise in delivering effective web strategy and skilled in executing online marketing, SEO and traditional collateral production.
Director of Marketing,
SunEdison Canada
• Responsible for the marketing, communications and brand strategy for SunEdison Canada
• Delivered on more than 20 strategic brand awareness and reputation building opportunities
• Generated earned media opportunities in national newspapers and on BNN
• Spearheaded lead generating activities including tradeshows and online marketing campaigns
• Created and publicized customer success stories via press release, activation events and social media.
Energy Minister Tour
SunE Norfolk
SunEdison Executives with Minister Duguid
Tour Planning with
Ministry of Energy (Angela second from right)
Solar Plant Equipment Tour
Successfully delivered event featuring the Minister of Energy
for more than 300 guests.
Organized public relations strategy and received coverage in
Globe and Mail, and others.
Ontario Premier’s
Tour Of Solar Panel Plant
Coordinated with the Office of the Premier to arrange details of the tour.
Supported the Premier’s Office during media scrum.
Successfully delivered on positive media coverage with theme of ‘Creating Green Jobs for Ontario’
Coordinated tour with over 450 employees, executives, and local dignitaries.
Solar Tradeshows
Developed lead generation strategy through customized workshops.
Sought out and leveraged key speaking opportunities for executives.
Delivered on booth design and planning for more than 20 tradeshows.
GE & SunEdison
Customer Rooftop Activation
Successfully lead rooftop activation event. Planned, executed and coordinated tour delivery.
Created tour plan for more than 300 guests, media and local dignitaries.
Scripted SunEdison executive talking points and assisted with delivery.
Director of Marketing & Communications,
Laurier School of Business & Economics
• Increased the profile of the business school by
creating events strategy and leading the team that
executes more than 130 functions per year,
including the Laurier Outstanding Business
Leadership Award featuring RIM’s Jim Balsillie,
and the Laurier MBA Alumni Gala.
• Initiated and executed strategic plan to open
Laurier Toronto, a recruitment-based storefront in
First Canadian Place, which launched in July 2009.
• Created targeted micro-sites (LaurierMBA.com),
implemented a digital signage system (SBE TV),
initiated the use of social media tools and founded
the business school’s Communications Committee
as strategic communication channels for the
school.
• Elevated reputation of the business school by
delivering on opportunities for leadership
positioning in undergraduate and graduate
program profiles.
• Developed alliances with accounting designations
(CMA, CA, CGA, CFA) and other strategic
partners to leverage brand awareness and create a
competitive advantage.
• Spearheaded partnership with Rogers
Communications’ and RIM’s marketing teams to
deliver the launch of Laurier’s BlackBerry MBA
Pilot project, the country’s largest mobile e-
learning pilot project, which received extensive
media coverage by The Globe and Mail and the
Financial Times UK.
Earned Media Coverage
• Leveraged student success
stories, innovative
programming and key
executive profiles to deliver
on extensive media coverage
for the university.
Laurier Toronto Office Opening
University President, Dean of Business, Executives and students celebrate Laurier Toronto Grand Opening at the
TSX.
(Angela Forster second from left.)
Laurier Toronto
Strategically placed signage at King & York.
Laurier University gains booth space on Toronto’s PATH.
Toronto office used as key recruiting strategy for Laurier MBA.
Laurier Mobile E-Learning
Pilot Project
Delivery of a two part public relations strategy. The first virtual launch included a personal note from the Dean of Business and content loaded mobile devices.
The second local Waterloo launch used real world settings to demonstrates use of technology outside the classroom.
Contact Information
• Angela Forster
Forster Marketing
Email: [email protected]
Twitter: Angela_Forster