Why Johnny Can't Play: Creating Websites for Grown Ups
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Transcript of Why Johnny Can't Play: Creating Websites for Grown Ups
© 2011 Aristotle, Inc. All Rights Reserved.
Aristotle
Misconceptions about Age Verification
Many websites offer Age “Affirmation” and call it Age Verification including large in Alcohol, Tobacco, even Twitter/Apple
© 2011 Aristotle, Inc. All Rights Reserved.
What the public thinks…
Aristotle
Misconceptions about Age Verification
Perception is that access to iGaming for under age cannot be controlled, or restricted. Causes political fallout that supports non-gaming interests and PR issues for brand conscious gaming companies
© 2011 Aristotle, Inc. All Rights Reserved.
European Approaches Many tools to combat underage access US Approaches
– Nevada– New Jersey– Lotteries
Other Considerations Good examples from other industries
Aristotle
What is the Real Story about Age Verification and Johnny
© 2011 Aristotle, Inc. All Rights Reserved.
Aristotle
European Approaches
Government Data Access
Italy, Spain, Denmark
Country supplies data to iGaming Operators for Age Verification
In-Person Verification
German (Proposed)
Customer must be verified “in Person” at post office or bank
Risk Based Approach
England, Gib., Alderney, Malta, others
iGaming Operator must apply a risk-based approach to validation of age and Identity – Financial Svcs. Approach similar to KYC
Document and Post Office
France
Customer must upload Identity Documents and enter code that is mailed to the home address
© 2011 Aristotle, Inc. All Rights Reserved.
Aristotle
Many Tools to Age Verification
Gold Standard in Age Verification is a risk based approach
Employ multi-level approach to respond to level of risk and the validity of the identity response
Financial service approach
Aristotle provides an integrated service that restricts access based upon a combination of technology, data resources, and risk based service offering
© 2011 Aristotle, Inc. All Rights Reserved.
Aristotle
State iGaming Age Verification
Age Verification in Nevada and New Jersey
Regulations and developing Regulations
Other States and Lottery Market
© 2011 Aristotle, Inc. All Rights Reserved.
Aristotle
Other Considerations
The Credit Card Accountability Responsibility and Disclosure “CARD” Act of 2009 and how impacts visibility of younger clients
Good because it limited access to credit for under 18; Bad because credit reference agencies have no visiblity
Consider other government data such as Drivers License and Voter data
© 2011 Aristotle, Inc. All Rights Reserved.
Aristotle
Other Considerations
“Soft Mark” from Credit Inquiry not so soft
Credit impact for identity verification leaves an inquiry in name of casino or iGaming operating entityIn Ireland this impacted borrowing limits for online gamblers
© 2011 Aristotle, Inc. All Rights Reserved.
Aristotle
Good Example from Tobacco
California Business & Professions Code §22963 requires internet sellers of tobacco products to attempt to ‘match the name, address, and date of birth provided by the customer to information contained in records in a database of individuals whose age has been verified to be 18 years or older by reference to an appropriate database of government records kept by the distributor, a direct marketing firm, or any other entity.’
Federal PACT Act: verifying the information provided in sub-clause (I), through the use of a commercially available database or aggregate of databases, consisting primarily of data from government sources, that are regularly used by government and businesses for the purpose of age and identity verification and authentication.
© 2011 Aristotle, Inc. All Rights Reserved.
www.aristotle.com
Integrity: Gold Standard in Online Age and ID Verification
World Class Customers Verification of Adult Citizens
in over 150 Nations Sophisticated Multi-Level
Approach to Age Verification– Datasets comprising of government
issued & publicly available personal data and algorithmic analysis
Ten+ years of age and ID verification experience
© 2011 Aristotle, Inc. All Rights Reserved.
www.aristotle.com
Aristotle Integrity: Global Gold Standard for Identity and Age