Why Isn’t My Programmatic Campaign Optimizing? | Seattle Interactive 2017
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Jay Friedman, COO Goodway Group Why isn’t my programmatic campaign Optimizing?
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Transcript of Why Isn’t My Programmatic Campaign Optimizing? | Seattle Interactive 2017
Seek first a good question,
to build a good algorithm.
Does a longer TiV (time-in-view) lead to more conversions?
5 ways to make your programmatic campaign better…Right now.
Create bid expressiveness
Optimize your supply path
Non-gameable, meaningful metrics
Services must pay for
themselves
Media consolidation