Why is Long-Tail keyword strategy important for start-up business
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Transcript of Why is Long-Tail keyword strategy important for start-up business
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Content marketing
“Why is Long-Tail keyword strategy important for start-up business”
Tomohisa-Tomo-Shiraishi
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What is Long-Tail keyword strategy?
“Keywords or Key phrases that are more specific and longer than more commonly searched for keywords”
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The example of Long-Tail keywords or phrases
Big keywords(Commonly)
Long-Tail keywords(Long and Specific)
San Diego sightseeing La jolla recommended restaurant
Effective diet How to train body trunk
Playstation VR Where can I buy playstation VR in San Diego
Long-Tail Keyword Long-Tail Keyword case study
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Long-Tail keywords and SEOSearch Volume
HighCompetitiveness
LowLow
high Playstation VR
Playstation VR game
Where to buy Playstaion VR
Specific Level
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Long-Tail keywords and SEO
Low competitiveness keyword
Easy to get topper place in Google Search Result ranking
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Long-Tail keywords and ConversionSpecific Level
User’s motivation to buy
Low
LowPlaystation VR
Playstation VR game
Where to buy Playstaion VR
High
Search Volumehigh
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Long-Tail keywords VS Short-Tail keywords
Big keywords(Commonly)
Long-Tail keywords(Long and Specific)
Search Volume High Low
Competitiveness High Low
High rank in SERP Difficult Easy
Conversion rate Low High
User motivation Low High
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Can we get more traffics with Long-Tail keyword?
?1000×Long-Tail contents
Av. monthly search volume: 40Av. SERP position: 10
1×Big-keyword contentsAv. monthly search volume: 100000
Av. SERP position:40
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Long-Tail keyword or Short-Tail keyword?
Big keywords(Commonly)
Long-Tail keywords(Long and Specific)
Cost High Low
Time High Low
Number of content Difficult Easy
Conversion rate Low High
User motivation Low High
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How to build the Long-Tail keyword strategy①
Brainstorm specifc Keywords and phrases related to main keyword
Gamer
The latest
battle game
Sony
Experience virtual world
Virtual world in
house
Playstation VR
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How to build the Long-Tail keyword strategy②
Combine these keywords and phrases to create title
● “What is the latest recommended game console for gamer”
● “You can experience several virtual world even in your house”
● “You can enjoy battle game in real world with VR console”
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How to build the Long-Tail keyword strategy③
Create contents optimized to each keywords and phrase
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Very important Case Study
Focus on getting gather many “not famous movies and dreams”
Major titleMinor title=Specific Content
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Reference
● https://yoast.com/focus-on-long-tail-keywords/● https://yoast.com/befriend-the-long-tail/● https://moz.com/blog/long-tail-seo-target-low-volum
e-keywords-whiteboard-friday