WHY INVEST!IN

COSMETICS?!

•  How many hair products does a client (or yourself) use per day? How many makeup products? Compare these numbers! The number of makeup products used is typically double the number of hair products used.

•  Do your clients wear makeup? A large percentage of clients that spend the time and money for professional hair and skin services also invest in quality cosmetics.

•  What do most of your clients do at the end of a service? They reach for their compact or lip color to touch up and complete the look. If they are taking a selfie to show off their new do, they want to look their best. You could be doing this for your clients and making a sale!

•  Do you offer makeup services for special occasions? You could be making money off retail! Clients want to be able to touch up throughout their event, so selling them a pressed powder or lip color that was used during the service would be ideal!

•  Do you offer brow shaping services? Brows are in! Finish off a service properly by filling in and perfecting their brows with a Mirabella brow product. They’ll love the way their brows look and will inquire about the products used so that they can achieve the same look daily.

YOU ARE MISSING A HUGE OPPORTUNITY TO MAKE ADDITIONAL

INCOME! !

IF YOU ARE NOT RETAILING COSMETICS…

ENHANCE THE GUEST EXPERIENCE AND CREATE NEW RETAIL OPPORTUNITIES!!

The beauty industry is one of the fastest growing in the U.S. and worldwide!

Year after year, the industry sees steady growth.

In 2015, the beauty industry took in $46.2 billion and is projected to reach $51.8 billion by 2020.

The prestige sector alone topped out at $17.7 billion in 2017, with makeup accounting for $8 billion, making it the most lucrative category in the industry.

IF YOU ARE A SALON OR SPA THAT RETAILS HAIRCARE OR SKINCARE, YOU SHOULD BE SELLING COSMETICS TOO! !

WHAT DOES THIS MEAN?

POTENTIAL FOR MULTI-PRODUCT PURCHASES IS HIGHER WITH COSMETICS!!While a client might purchase one shampoo and one conditioner, they will almost always purchase multiple face products, liners, glosses or lipsticks.

Makeup looks differ throughout the year. A client may not switch hair care products often, but they will likely purchase new cosmetics as seasons and trends change.

What better way to complement a new hair color or enhance a glowing complexion than with quality makeup that isn’t full of fillers?

MILLENNIALS ARE RESPONSIBLE FOR DRIVING SALES IN THE COSMETICS

INDUSTRY !

WHO RUNS THE BEAUTY WORLD?

COMPARED TO BABY BOOMERS, MILLENIALS SPEND SIGNIFICANTLY MORE PER MONTH AND ANNUALLY ON COSMETICS.!Since 2016, makeup expenditures by Millennials have risen by 25%, equaling an average of $300/month spent on cosmetics!

Millennials use an average of 6 or more cosmetics products a day.

Don’t miss an opportunity to secure sales with your Millennial clients!

THE MARKET FOR “NATURAL” COSMETICS HAS GROWN 24% IN THE

LAST 4 YEARS !

CLEAN COSMETICS CRUSH THE COMPETITION

MIRABELLA OFFERS A COMPLETE MINERAL COSMETICS LINE THAT OFFERS A CLEAN ALTERNATIVE IN THE MAKEUP INDUSTRY.!

Mirabella is free of Talc, Parabens, Gluten, Alcohol, Synthetic Fragrance and Dyes when possible, and is proud to be animal-cruelty free.

Mirabella aims to stay on-trend with product offerings, but also strives to create high-quality formulas that are as natural and clean as possible. Our goal is to create staple items that consumers can feel great about purchasing!

MIRABELLA IS A SALON AND SPA EXCLUSIVE BRAND. !

TRUE TO ITS ROOTS

ONLY LICENSED SALONS, SPAS AND RETAILERS CAN CARRY AND RETAIL THE MIRABELLA LINE.!Mirabella takes pride in its brand and wants to support the individuals who make the beauty industry his/her passion!

Mirabella aims to keep makeup retail purchases in salons and spas rather than the big box retailers.

Mirabella’s mission to create a line of “destination products” is expressed through the brand’s development of luxurious formulas, wearable, yet trending color options, competitive product offerings and glamorous packaging.

MIRABELLA’S GOAL:!

TO PROVIDE CONTINUOUS EDUCATION, MARKETING, AND SALES SUPPORT TO ITS MOST VALUABLE ASSETS: THE SALONS AND SPAS THAT RETAIL

MIRABELLA COSMETICS.

GO-BELLA.COM !SUPPORT WEBSITE

AN EXCLUSIVE WEBSITE FOR ALL THINGS MIRABELLA!

• Developed with tools for success in mind

• Contains a myriad of documents, images, forms and guides to assist educators, salon ambassadors, and retailers with their respective roles

• Provides product knowledge manuals, technique guides, certification courses for ambassadors and educators, sell sheets, product timelines, order forms, marketing videos, editable marketing images, and more

SALON AMBASSADOR PROGRAM!

INSTRUMENTAL TOOL FOR SUCCESS OF THE MIRABELLA BRAND IN SALONS AND SPAS!

• Aimed at empowering salons and spas to create loyal cosmetic clients and maintain steady growth in retail cosmetics sales

• Designed to create an in-house educator that can keep staff up-to-date on new product launches and changes with the brand

• Ambassadors assist management with planning profitable events and ensuring staff are introducing the brand to their guests

• Mirabella provides the opportunity to earn gratis product of brand new items and gifts with purchase to assist the facility with their marketing and sale efforts

MAKEUP WITH PERSONALITY CONFERENCE!

A TWO DAY TRAINING SESSION OPEN TO ALL RETAILERS, EDUCATORS AND

AMBASSADORS!

• Gives attendees the chance to meet the owners of Mirabella and glean insight straight from the source

• Main focus/topics of the event vary each time, but generally include: in-depth product knowledge, application tips, information on how to market the line, social media strategy and proven sales techniques

• At each conference, a themed cocktail and dinner party takes place, which gives retailers a chance to mingle with one another and corporate employees

EDUCATION PROGRAM!SALONS AND SPAS HAVE THE OPPORTUNITY TO EARN FREE IN-HOUSE EDUCATION WITH A

CERTIFIED MIRABELLA EDUCATOR!!

• Certified educators are also available at any time to be contracted for classes

• Classes can range from product knowledge to a technique driven session on current trends, bridal makeup, or application techniques for different types of facial features

• Educators also offer assistance hosting in-salon/spa events designed to showcase the brand and drive sales