Why Digital Media Networks Want to Streamline Their Performance-to-Payment Lifecycle
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Rob Israch, CMO at Tipalti | September 28, 2016 Streamlining the Performance-to- Pay Lifecycle
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Transcript of Why Digital Media Networks Want to Streamline Their Performance-to-Payment Lifecycle
Rob Israch, CMO at Tipalti | September 28, 2016
Streamlining the Performance-to-Pay Lifecycle
Agenda
Today’s Hypercompetitive Digital Media Environment How to Thrive and Differentiate HitPath + Tipalti: Performance Accelerator Technology Demo Q&A
YOUR BIGGEST THREAT MORE NETWORKS AROUND THE WORLD = MORE OPTIONS FOR AFFILIATES & PUBLISHERS
HOW CAN YOU KEEP PACE? Retention Loyalty Growth
Optimizing the Entire Affiliate Network Lifecycle
CLICK TRACK REPORT PAY RECONCILE REPEAT
Performance Tracking & Analytics Affiliate Payment Operations
Deeper Dive: Affiliate Payment Operations
AffiliateRegistration
PaymentPreferences
Tax FormCollection &Validation
AffiliateVerification
Payment Rules
PaymentApproval
GlobalRemittance
& Meta
ExceptionHandling
AffiliateNotification
PaymentWorkflow
PaymentReconciliation
1099/1042-SPreparation
IssueResolution
HitPathIntegration
Data Security& PII
Affiliate Onboarding & Self-Service
Payment Operations & Workflow
Data Management & Reporting
Today’s Partner Payment ProcessHow Most Affiliate Payment Operations Are Handled
47%of affiliates have dropped a
network because of payment issue
46%would end a relationship with a
network because of payment issue
10+average hours spent per week managing affiliate payments
PAYMENT PAINS: POISON TO YOUR NETWORK
Cut 80% of your payments workload
Focus on new affiliates and
growth
Improve relationships with affiliates
Strengthen controls & compliance
Scale without adding
headcount
What If You Could….?
HitPath + Tipalti: The Keys to Differentiate Your Network
CLICK TRACK REPORT PAY RECONCILE REPEATEfficiency
Performance Tracking & Analytics Affiliate Payment Operations
Data Management and Reporting
A superior experience to attract and retain top affiliates
Exception Handling
Issue Resolution
Recon./HitPath Integration
1099/1042-S Preparation
Payment Workflow and Automation
AccountFunding
Payment Instructions
Affiliate Verification
Corporate Approvals
Global Remittance Processing
Affiliate Communications
Affiliate Onboarding
Affiliate Registration/Vetting
PaymentPreferences
Tax ID Form Collection/Validation
● Automated branded email notifications for payment status and issue resolution
● Advanced fraud prevention● KPMG-approved W8/W9 tax compliance
● White-labeled affiliate onboarding & portal● 26,000+ validation rules eliminate errors● 190+ countries, 120 currencies● 6 payment methods, payment thresholds● Integration with HitPath drives payment instruction
WHAT YOU’LL GET FROM HITPATH + TIPALTI
5MMonthly
conversions
24KCampaigns in
100+ countries
$3BAnnual sales
generated
50M
Mobile app installs
910MGlobal audience
profiles
60BAd requests
per day
CHALLENGES Manual, labor-intensive Difficult to change the status quo Sub-optimal publisher experience
RESULTS Completely integrated tracking and
payment platforms for worldwide operations for all partners
Reduced payment friction – choice of method, currency, and on time
Publishers have complete control and visibility into commissions
GOALS Automate & streamline Upgrade legacy processes Integrate with HitPath platform
Tipalti offers a scalable platform that provides our publishing partners the freedom to choose their desired payment methods, as well as guaranteed commission payouts on time and in any currency. The HitPath-to-Tipalti integration has further improved visibility and communications and streamlined our entire affiliate payment process with enormous time savings.“
”Lee LipmanCFO
TECHNOLOGY DEMOUP NEXT
https://console2.sandbox.tipalti.com/Payments/Dashboard#/payments/history
https://console2.sandbox.tipalti.com/Payments/Dashboard#/payments/history
https://console2.sandbox.tipalti.com/Payments/Dashboard#/payments/history
https://console2.sandbox.tipalti.com/Payments/Dashboard#/payments/history/35917
HitPath + Tipalti: Performance Accelerator
→ Performance tied to payments for best-in-class experience
→ Streamlined onboarding, communications, and problem solving
→ Choices tailored to affiliate’s needs: attraction and retention
→ Improved network quality with screening and validation
→ Analysis tools for tracking and reconciliation
Retention. Loyalty. Growth.
+
