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WhyCelebrus?

The basicsCelebrus Technologies Ltd, formerly know as Speed-Trap

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Celebrus provides complete and contextualised individual-level digital channel datain real-time to power one-to-one real-time personalisation, deep customer analyticsand single customer view creation.

1 Fast to deploy and very easy to maintain

Easy to set up & manage

Celebrus implementation involves the insertion of one single, never-changingline of code into the page template, or it can be injected at the network layeror via a Tag Management System, saving considerable IT time, effort andexpense in both up-front tag planning and on-going tag maintenance.

Negligible impact on website performance

Celebrus’ asynchronous data capture technology means that the impact onwebsite performance is negligible.

“Celebrus has helped us to improve the customer experience byenabling more targeted marketing campaigns and greater levels ofpersonalisation. And all while maintaining the speed of our sites.”

Matthew Doubleday, Online Targeting Manager, Shop Direct

Pre-built data models

Not only is it extremely quick and easy to set up the data collectionfunctionality, but Celebrus also comes with pre-built, structured data modelswhich deliver pre-formatted data streams directly into the chosen database,warehouse, decisioning engine or other system, without the need for any ETL.

2 Complete individual-level multi-channel data

Complete multi-channel digital big data

Celebrus gathers interaction data at the level of mouse-clicks and forminteractions from websites, mobile apps, social and rich media across allstandard browsers and devices. All of the interaction data is modelledthrough the same models, in real-time, to understand individual profilesand behaviours across devices and digital channels. All the data isprocessed and outputted in the same way, meaning consistency in howall the user level data is being modelled and stored regardless of channeland technology.

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True individual-level data

Through its simple AJAX-based data capture technology, Celebrus iscompletely designed to provide individual-level, not aggregate or trending,data which has considerable business value above and beyond traditionalweb analytics data. This enables organisations to truly treat customers asindividuals through the likes of one-to-one personalisation as well asgreatly enhance analytics and deepen customer insight by working withsuch highly granular data foundations.

Cross-brand single customer view

Celebrus’ “Cross-Domain” technology enables enterprises with multipleonline brands to pull together online behaviour on each of those brands’websites by individuals so they can get a full picture of individual customersacross all their brands.

3 Data ownership & infrastructureconsiderations

Data is owned by you, not us

The data captured belongs to the Celebrus client not the technologyprovider, and can either be stored on site or hosted elsewhere, enablingclients to choose the option most suited to meet their own security policiesand corporate governance requirements. Security is also increased, andcosts reduced, because the data does not need to be transmitted twice.This approach also means clients have access to the data when they want it,not when it is made available to them, reducing time to data and enablingthem to meet the demands of today’s “always on” consumers.

Interoperability

Celebrus delivers rule-based triggers via standard API's into a variety ofmarketing automation tools as well as a wide range of Enterprise DataWarehouses, Big Data analytics solutions, databases and BusinessIntelligence tools via Celebrus Connectors. This enables organisationsto slot Celebrus into their existing big data and IT infrastructure,minimising the total cost of ownership and speeding up projectimplementation timelines.

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4 Real-time & contextualised data

Enables real-time marketing

Celebrus’ real-time data collection and processing abilities offers theopportunity to drive real-time, or near real-time one-to-one marketing suchas real-time website personalisation, triggered emails and call centreprompts. Real-time website personalisation can be executed via an existingContent Management System or using Celebrus’ own real-time solution.

Contextualised Data

Celebrus not only gathers detailed digital channel data, it also adds businesscontext in real-time by applying automatic models, along with graph basedconfiguration rules, to the Celebrus Event Stream, making this data muchmore valuable and easy to use than raw clickstream data. This allowsautomatic detection and understanding of a large number of items such asdevice, platform and external search terms, coupled with highly flexibleconfiguration for site specific items to provide valuable contextualised datathat can be used quickly and easily. This, along with fixed format dataoutputs, greatly reduces the need for downstream data processingparticularly in the area of data preparation, considerably reducing time toactionable data, meaning time is spent analysing the data and getting value,not gathering and deciphering it. As well as business context havingautomatically been applied to identified behaviours, e.g. clicks, basket addsetc., the Celebrus Scenario Engine also enables the building of multi-eventsequences into single triggers to drive actions in real-time.

About Celebrus TechnologiesCelebrus Technologies enables organisations to understand their individualcustomers' interactions across the digital channels they own, including websites,mobile apps and social media. Celebrus' award winning tagging-free digital big datasoftware then feeds this data into a wide variety of big data technologies, includingdata warehouses, analytics tools and real-time decisioning engines, in real-time.Celebrus' global blue chip clients use this highly granular data to power advancedcustomer analytics and real-time personalisation and to drive actions that maximiserevenue, marketing effectiveness and brand loyalty. Celebrus partners with world-leading technology companies to provide integrated solutions that meet criticalbusiness goals. Celebrus also has global reach with their fast and flexible digital dataand real-time personalisation platforms available from resellers across the world.

For more information visit www.celebrus.com

www.celebrus.com

Email: info@celebrus.com | Tel: +44 (0) 1932 893 325 | Twitter | LinkedIn | Slideshare | Facebook

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