Why Cats Matter - A presentation on brand journalism

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Why Cats Matter

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Transcript of Why Cats Matter - A presentation on brand journalism

Page 1: Why Cats Matter - A presentation on brand journalism

Why Cats Matter

Page 2: Why Cats Matter - A presentation on brand journalism
Page 3: Why Cats Matter - A presentation on brand journalism

What WeWant To Say

What PeopleWant ToConsume

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Sweet SpotContent

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Relevancy

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Entertainment

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Utility

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Marketing Objectives& Brand Identity

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How To Get There

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Page 11: Why Cats Matter - A presentation on brand journalism

Media Monitoring

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Social Listening

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Data, Data, Data.

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THE END


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