Why (and How) Your Small Business Should be Using Google+
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#SBSM14 Why (and How) Your Small Business Should be Using Google+ Presented by: Matt Cullen @MattCullenSEM +MattCullen
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How to effectively implement a Google+ strategy into your social media mix. From Google Authorship to Google+ Business Pages, learn about the importance of the search giant’s social network.
Transcript of Why (and How) Your Small Business Should be Using Google+
#SBSM14
Why (and How) Your Small
Business Should be Using
Google+
Presented by:
Matt Cullen @MattCullenSEM
+MattCullen
#SBSM14
Why Should I Care?
• Google has 68% of the U.S. market share for search
#SBSM14
Why Should I Care?
Fastest Growing Social Network
~500M Active Users (3 years old)
Facebook ~1.3B (10 years old)
LinkedIn ~300M (11 years old)
Twitter ~260M (8 years old)
#SBSM14
This Isn’t About Search!
• If the largest search engine is integrating their
social media network into the search results, it’s
time to wake up!
#SBSM14
Personal Google+ Page
•Highlighting your role at the company Current Company
Bio w/Links
#SBSM14
Personal Google+ Page
•Most Importantly = CONTRIBUTOR TO:
Add the sites that you contribute to!
#SBSM14
Take Control
•Google+ Business Page = You are telling Google about your
business – do not make them guess.
•Contact Information
•Tagline
•Introduction
•Custom URL
•Verified Website
•Linked YouTube Channel
•Links
•Social, Important Pages
#SBSM14
Link Your Website
<link href="https://plus.google.com/{plusPageUrl}" rel="publisher" />
“rel publisher markup”
<head> of each page on your site
#SBSM14
Google+ to Site
•Adding a Google+ badge (to your G+ Business Page, Personal
Page, Community)
Various styles…
http://bit.ly/CreateBadge
#SBSM14
Share / + 1 Button for Content
Share +1 (w/optional Share)
#SBSM14
+ 1 > Share Button for Content
If people +1 your content, those they are connected to
will see that in the search results.
Adds credibility!
http://bit.ly/PlusOneButton
#SBSM14
Organize Circles
Follow People Follow Businesses
Acting as your Google+ Business Page
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Interaction
Share Updates / Links / Photos / Videos / Events
Target Segments
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Post Formatting
Bold = *text*
Italics = _text_
Strikethrough = -text-
Bold & Italic = _*text*_
Your updates can be LONG!
w/ multiple links + hashtags
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Hashtags
Clicking on a hashtag leads to more ideas & related updates
#SBSM14
Interaction
Share Updates / Links / Photos /
Videos / Events
Acting as your Personal
Google+ Profile
#SBSM14
Google+ Authorship
Contributor To:
MyQuote.com
On my Personal
Google+ Page
http://bit.ly/AuthorTest
#SBSM14
Google+ Authorship
•WordPress for your blog?
•Yoast SEO Plugin (FREE)
•Adds Google+ URL field to Author configuration
•Different Content Management System / No CMS?
•Add a custom Google+ URL field for Authors
•Make sure rel=“author” is added to each blog
post if Google+ Page exists for that author
http://bit.ly/YoastPlugin
#SBSM14
Communities
•Create a Public or Private Community
•Communicate with your customers
•Let your customers interact
•Find new business opportunities
#SBSM14
Communities
•Join Communities & Get Involved
•Interact with communities in your industry
•Find people and companies to Circle/Follow
•Become a thought leader
DO NOT SPAM
#SBSM14
Events
•Create an Event!
•Find Events / Keep track of Events
#SBSM14
Events
•You do not need a
location
•Online-only events
•Live Video
•Interact in the
Event page with
attendees
#SBSM14
Hangouts
•Google+ Hangouts covers instant messaging, video
Video call with up to 10 people!
* Computers, iOS, Android Devices
#SBSM14
Hangouts
•Powerful tool for Events
•Standalone Hangouts for Q&A, Presentations
•Share Google Docs/Presentations
#SBSM14
Google+ Local Pages
#SBSM14
Google+ Local Pages
• Claim & verify your B&M location
• Keep Google up-to-date with the latest
information on your local business
• Manage Photos
• Respond to Reviews (good and bad)
• Ask customers for reviews!
#SBSM14
Google+ Local Pages
#SBSM14
Google+ Local Pages
IMAGES??
#SBSM14
Knowledge Graph
• Free Real
Estate for
brand
searches!
#SBSM14
Insights
• Once you have a Verified Google+ Local
Page you can access your Dashboard
Views, Minutes Watched, New Subs
BONUS:
#SBSM14
I Can’t Manage This Alone!
• Google understands -
You can be the Owner
and then you can
assign Managers &
Communication
Managers
#SBSM14
Recommended
Learn from these great G+ content creators
Community
#SBSM14
Conclusion
• Setup Personal & Business
• Authorship on web content
• Interact, Get Involved!
• Hangouts, Events, Communities
• +1/Share Button, Badge/Follow
• Google+ Local – Photos, Review Responses
• Insights (stats)
