How Small Businesses are Using Google+
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Transcript of How Small Businesses are Using Google+
How Small and Medium Businesses
are Using Google+
By Erica SwallowTech Journalist & Director of Community, Contently
About Google+• Launched to public in September 2011
• Google’s latest foray into social networking• Google Friend Connect, Google Buzz, Orkut
• 90 million users
• Tech enthusiasts, male students
• Largely inactive user base
#SMBGoogle+ | @ericaswallow
Why Google+ Matters• Largest search engine in the world
• Momentum towards social-driven search
• Google products continue to merge• Google Places, Google Reader, Google
Search
#SMBGoogle+ | @ericaswallow
The Downside
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More Negatives• Administration is difficult
• You need a personal account to create a business page
• Social dashboards don’t integrate Google+ yet
• Google side projects are unreliable• Buzz, Wave, Hotpot
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The Google+ Profile
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Create Custom Circles• Based on your email contacts• Circles enable easy grouping and sharing
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Follow Sparks• Google+’s algorithmic content recommendation
system• Based on Google Search, Google+ and +1
button
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Google+ Business Pages
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Anecdotal Evidence
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• More than 50 small business Google+ pages
Get an SEO Boost• Free SEO!
• At the very least, create and fill out a page
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Host Hangouts• Business meetings, industry chats, meetups
• Hangout with Extras: named hangouts, shared notes and sketchpad, Google docs integration, screensharing
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Expand Content Distribution• Share photos, videos, links and commentary
• Segmentation: Customers, VIPs, Team members
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Other Reasons To Get Started…• Connect with early adopters
• Network with journalists and potential clients
• Explore
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Pro Tip: Shorten Your URL• Google+ doesn’t support vanity URLs• Use gplus.to to create a short URL for sharing
#SMBGoogle+ | @ericaswallow
Questions?
Erica Swallow | @ericaswallow | ericaswallow.com