Key Questions: Should Pizza Hut Enter the delivery segment of the pizza market?

PIZZA HUT DELIVERY SERVICE

Who are the listeners?(Franchisee of Pizza Hut)

Traditional Restaurant

Retrofit

Objective of this presentation

To make target franchisees to join delivery service segmentation

What information should this presentation include to make the listeners happy?

What advantages are there from the listeners’ point of view?

1. Market Situation(Potential / Opportunity / Risk / Threat) 2-1. Why to enter (New Greatest value to purse) A. The change of customer purchasing B. Reaching full potential of customers C. Preventing the rise of competitor 2-2. How to enter A. Utilization of our strength (Brand / Customer) B. Operation of Excellent Customer Services Center 3. Business Impact for now and future

Analysis of Audience

Conclusion: Entering delivery segmentation will ensure our business growth for now and future. Let us go for greatness by delivering more smile and satisfaction to Pizza Hut customers

Section Individual visuals Environment Analysis• To define potential, opportunity and risk

of market

1. Pizza market forecast2. Growing segmentation / Decreasing

Seg3. Implication to Pizza Hut franchisee

Why to enter delivery segmentation now1. Customer Purchase Behavior2. Reaching the full potential customer3. Preventing rise of

competitor(Domino) How to enter 1. Right segmentation partner

2. Excellent Customer Service Center (CSC) One call does it all The best convenience in ordering Great customer insight flat form

Business Impact for now and future 1. Increasing New Revenue / Profits from potential customer segmentation2. Protect existing business

segmentation Take Away(Summary) + Pizza Hut Commitment to Franchisee

1. Summary of Presentation2. No.1 Innovating leader in Customer

Service

Storyline

Presented by KITAE(Jeffrey) MOON

with New Delivery Service

Franchisee Leaders Summit at Whichita, Kansas in 1986

Next Greatest Value Forum

DELIVERY CARRY OUT EAT IN TOTAL0

5

10

15

20

25

1982 1984 1986 1990

1. PIZZA MARKET FORECAST

2. GROWING SEGMENTATION

39%

48%

13%

DOMINO PIZZA HUTLITTLE CAESAR

MARKET SHARE

WHY TO ENTER DELIVERY SEGMENTATION NOW?

1. CUSTOMER PURCHASE BEHAVIOR

QUALITY FAMILY TIME

CONVINIENCE

2. POTENTIAL CUSTOMER

SPORTS TEAM GOVERNMENT

COLLEGE STUDENTS OFFICE WORKERS

EAT IN EAT AT HOME

3. PREVENT OF EAT IN CUSTOMERS FROM DOMINO PIZZA

LESS THAN 30 min Delivery

HOT & FRESH

Fast Growing segmentation (61% / YR)

Delivery only by a phone call

REACHING FULL POTENTIAL

MORE SMILE & SATISFACTION

CONVINIENCE FIRST

HOW TO ENTER DELIVERY SEGMENTATION NOW?

WINNING STRATEGY

Traditional Restaurant (EAT IN) Retrofit (CARRY OUT)

Customer Segment

We have

We do better

BENEFICIAL

“One Call does it all” “The Best Convenience in ordering”(No Name / Tel / Address) “Great Customer Insight” (Product Development / Promotion etc)

Innovative Customer Service Center

NO.1 CUSTOMER SERVICE(CSC)

MORE SMILE & SATISFACTION

USE OUR STRENGTH CUSTOMER NETWORK

IMPACT FOR NOW & FUTURE

Excellent Customer Service

Enhancing current business

New & Fast Growth Engine

TAKE AWAY FOR TODAY

WINNING STRATEGY

ONE MORE THING…

NO.1 A LEADER IN

INNOVATING CUSTOMER SERVICE

THANK YOU SO MUCH!