Whole Foods Market in Argentina
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Transcript of Whole Foods Market in Argentina
Whole Foods Market in
Argentina
Location
Facts and Figures
• Population: 43,024,374 million • Languages: Spanish (official), Italian, German,
French and English• Religion: Roman Catholic, Protestant and
Judaism• Monetary Unit: Peso • Member of WTO, UN, WFTU, and Mercosur
Whole Foods Market
• The largest retailer of natural and organic foods in the U.S.
• 416 store in total– 397 stores in the U.S.– 10 stores in Canada– 9 stores in the U.K.
• Team Members: more than 88,000 • Sales: $14.2 billion in fiscal year 2014
Why Whole Foods?
• Argentina is rich in natural resources
• Primary Industry: Agricultural production
• Whole Foods is very committed to buying from local producers
SWOT Analysis
Strengths• Experience in the industry
and has been successful in the London and Glasgow stores
• It offers a broad range of products
• Company has a set of foundations and programs that help out the local community
Weaknesses• Price-higher than
competitors • Weak international
operation system• Unknown brand
SWOT Analysis (cont.)
Opportunities• Job creation• Boost local economy by
decreasing tariffs and costs• Create and establish their
name in South America as a company that gives back
Threats• Fierce competition-
Carrefour and Wal-Mart• Probability of a very high
inflation rate-25.3%
Where in Argentina?• Capital- Buenos Aires• Home to 12.9 million Constant moving• Extensive system of public transportation
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