Whole Foods Ad Astra
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Transcript of Whole Foods Ad Astra
Whole FoodsAd AstraBy: Anne Marie Dorsch, Curtis Grace, Molly Kanaley, Kiarri McBroom & Zan Zurawski
SWOT AnalysisWeaknesses• Expensive• Website is bland
and not user friendly
StrengthsUnique Food choicesChoice of Dining ReputableEngaging with customersSocially conscious
OpportunitiesBring attention to new market• Kids• Young adultsHome delivery like Sendiks
Threats
• Trader Joes• Outpost• Sendiks
Whole Foods
Category: Grocery Store
Whole Foods
Consumer: Teenagers, College Students, Families, Elderly People & Health Conscious Customers
Whole Foods
Competition: Trader Joes and Outpost Grocery Store
The Mission
• Whole Foods• Whole People• Whole Planet
A Day in the Life
Whole Foods
Food Bars
Whole Foods
Wine Dispenser
Whole Foods
Baby ProductsSkin CareKitchenware & Cookbooks
Whole Foods
365 Everyday Value®
Whole People
Whole People
Local Farms
The 3 “R’s”
Reduce ReuseRecycle
Social Media
FacebookTwitterInstagramFlickrBlogYouTube
Milwaukee Whole Foods
Responses to customer comments make up 85% of all the tweets sent out by Whole Foods Market
Customer Feedback
Whole Foods encourages customers to “talk back”
Contests and questions about food and healthy living
Whole Foods
Trader Joes
Outpost
Summary
Category, Consumer, CompetitionWhole Foods, Whole People,
Whole PlanetSocial Media