Whole Brain Products For a Whole Brain World
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Transcript of Whole Brain Products For a Whole Brain World
Whole Brain Products For a Whole Brain World
Mini LectureBy Maris Pozo
OUTLINEThe TeamSummaryBrain dominance and consumer productsUnique Selling proposition (USP)Evolutionary nature of designOrganizational management strengths / opportunities using the Whole Brain ModelOrganizational challenges as it applies to Whole Brain ModelWhat we learned from each other based on our different preferences (group dynamics).ConclusionQuestions
SummaryWhat we learned from this chapter is that it may be impossible to fit everyones needs simultaneously, but this also means that there is always a niche to be filled. What may be user-friendly to some people, may also be completely the opposite for others.
Chapter 8 discusses products, and how people perceive products in different ways depending on who the product is designed for: people in Quadrant A, B, C, or D.
Brain dominance and Consumer productsUser-friendliness of a product is determined by the brain dominance alignment with the user (90). Our mental preferences have a great deal to do with how we interact with the everyday aspects of life (91). Sometimes even though the intention of a products designer was to create something thats user-friendly, in doing so they disregard the fact that the world is made up of individuals with unique thinking preferences (91). Some products are very user-friendly for the consumer, they are marvels of design (92). This form of creative design is what the chapter is all about: how to creatively improve the human interface with the manufactured product (92).
Unique Selling proposition (USP)Before you can create your Unique Selling Proposition, you need to know your target audience. What is most important to them? What are they struggling with the most? How can you truly connect to your target audience?
Mental preferences are predictable, therefor there is an opportunity for designers and suppliers to align their products (94) with these preferences. There are many products that could be more user-friendly if redesigned to meet the mental needs of vast numbers of people who think in particular ways (94). Whole Brain Technology makes these ways of thinking more predictable. Entrepreneurs are wide open for meeting marketing needs by making the product/human interface more user-friendly (94).
Evolutionary nature of designA good product has an evolutionary nature of design or a design cycle.
An entrepreneurial opportunity is to apply creative and innovative thinking in a market where there are already existing products, this is an example of finding a better way to do a job that being inadequately performed by other devices.
There can be great reward in having the patience and the courage of your convictions to hang in there until the design can be marketed, and then to keep improving the product though continuing research, experimentation, and development.
Organizational management strengths / opportunities using the whole brain model
By taking advantage of Whole Brain Thinking and its many applications, companies have addressed issues including leadership, creative problem solving, communication, productivity, and more.
Companies who have applied the principles of Whole Brain Thinking have found that once employees are aware of their own and others thinking preferences, theyre much more likely to want to improve their skills in less preferred quadrants or to make sure they use other resources to bridge the gaps.
While individual performance improvement is certainly important, companies are finding that the richest rewards come from the long-term business results they get when they apply this technology across their organization and to their customer relationships.
Although a number of different diagnostic tools and assessment instruments exist for measuring brain dominance, their proponents agree about these basic points:
Preferences cannot be labeled inherently good or bad People can learn how to act outside their preferred styles Understanding others preferences supports good communication and promotes collaboration.
Organizational challenges as it applies to whole brain
Businesses must decide to be innovative or just improve on current designs. Some people may like it, and others may not. For example: Digital speedometers. How do we get to the end result is a question every business asks themselves. Sometimes a simple solution can be brought about by a complex flow, and vise versa, much like a Rune Goldberg invention. Another challenge is how do we present the product. Some products come fully assembled, partially assembled, or not assembled at all. How user friendly is the assembly? User-friendly is in the eye of the beholder.
ContinueOrganizational challenges as it applies to whole brain
Another challenge an organization faces is social media. This can be really beneficial or atrocious for a company. With social media, customers can express their comments and concerns. Just like reviews people will dislike a company if there are too many complaints. On the flip side, an active [and market-driven] company that returns customers comments, interacts with customers, offers and deals, pictures, video reviews, etc on a social media page will help to boost sales as people see that they are more customer oriented.Challenges any organization faces are in respect to targeting their product and services within the desired group. For example, product differentiation (or simply differentiation) is the process of distinguishing a product or service from others, to make it more attractive to a particular target market . This involves differentiating it from competitors' products as well as a firm's own products.
CONCLUSIONOrganizations who apply the Whole Brain Thinking seem to be more prepared for any business issues or challenges that arise.
With each of us being dominate in different preferences, it takes a good management team to produce the results needed to benefit the organization.
QUESTIONS FOR THE CLASSWhen iPads first came out in the market, there were no other product in comparison and it instantly cultivated the 'cool' factor with ease in various market segments.
1 - How did Apple become so successful across most segments of population, regardless of quadrants? 2 - What enabled Apple to foresee such a unique and outstanding device that no one else foresaw? iPads were so popular, yet it did not have much competition for at least a year and a half after it first came out.3 - Does one's perception of the usability of an iPad change depending on where they score on the quadrant?