Whey Protein Survey
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Transcript of Whey Protein Survey
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8/14/2019 Whey Protein Survey
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1. What is your age? (U.S. Census, 19 Categories )
Initial ReportLast Modified: 11/01/2013
1 15 to 19 years 15 6%
2 20 to 24 years 173 74%
3 25 to 29 years 33 14%
4 30 to 34 years 5 2%
5 35 to 39 years 1 0%
6 40 to 44 years 2 1%
7 45 to 49 years 0 0%
8 50 to 54 years 1 0%
9 55 to 59 years 3 1%
10 60 to 64 years 0 0%
11 65 to 69 years 1 0%
12 70 to 74 years 0 0%
13 75 to 79 years 0 0%
14 80 to 84 years 0 0%
Total 234
Min Value 1
Max Value 11
Mean 2.32
Variance 1.50
Standard Deviation 1.22
Total Responses 234
# Answer Bar Response %
St at ist ic Value
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2. What is your gender?
1 Male 119 51%
2 Female 115 49%
Total 234
Min Value 1
Max Value 2
Mean 1.49
Variance 0.25
Standard Deviation 0.50
Total Responses 234
# Answer Bar Response %
St at ist ic Value
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3. What is the highest level of education yo u have completed?
1 Less than High School 2 1%
2 High School 63 27%
3 Bachelors Degree 127 55%
4 Masters Degree 35 15%
5 Doctoral Degree 2 1%
6 Professional Degree (JD, MD) 4 2%
Total 233
Min Value 1
Max Value 6
Mean 2.93
Variance 0.64
Standard Deviation 0.80
Total Responses 233
# Answer Bar Response %
St at ist ic Value
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4. Do yo u consum e whey protein (powder) as a dietary supplement or haveyou done s o in the past?
1 Yes 69 29%
2 No 165 71%
Total 234
Min Value 1
Max Value 2
Mean 1.71
Variance 0.21
Standard Deviation 0.46
Total Responses 234
# Answer Bar Response %
St at ist ic Value
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5. Why don't you take whey protein?
1 I don't need it 119 72%
2 I consume other dietary supplements 13 8%
3 Too expensive 7 4%
4 Health risks 7 4%
5 Other 19 12%
Total 165
Min Value 1
Max Value 5
Mean 1.75
Variance 1.92
Standard Deviation 1.39
Total Responses 165
# Answer Bar Response %
St at ist ic Value
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6. Why do yo u consume whey protein (powder)?-Multiple answers po ssible-
1 To improve the appearance of my body 40 58%
2 To build strength 42 61%
3 To feel healthier 13 19%
4 To supplement my daily diet 21 30%
5 Other 5 7%
Min Value 1
Max Value 5
Total Responses 69
# Answer Bar Response %
St at ist ic Value
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7. How o ften do you co nsume whey protein?
1 Less than Once a Month 7 10%
2 Once a Month 4 6%
3 2-3 Times a Month 7 10%
4 Once a Week 8 12%
5 2-3 Times a Week 33 48%
6 Daily 10 14%
Total 69
Min Value 1
Max Value 6
Mean 4.25
Variance 2.28
Standard Deviation 1.51
Total Responses 69
# Answer Bar Response %
St at ist ic Value
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8/14/2019 Whey Protein Survey
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8. How often do you work out?
1 Never 5 7%
2 Less than Once a Month 1 1%
3 Once a Month 2 3%
4 2-3 Times a Month 1 1%
5 Once a Week 6 9%
6 2-3 Times a Week 38 55%
7 More than 5 times a week 16 23%
Total 69
Min Value 1
Max Value 7
Mean 5.61
Variance 2.57
Standard Deviation 1.60
Total Responses 69
# Answer Bar Response %
St at ist ic Value
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9. What are your primary so urces of information for whey protein?-Multipleanswers po ssible-
1 Friends 46 67%
2 Internet 48 70%
3 Books 2 3%
4 Television 2 3%
5 Magazines 6 9%
6 Newspapers 3 4%
7 Reference Group (Gym Buddies) 24 35%
8 Other 6 9%
Min Value 1
Max Value 8
Total Responses 69
# Answer Bar Response %
St at ist ic Value
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10. How im portant are the follo wing attributes of whey protein to yo u?
1 Brand Name 10 8 11 30 7 66 3.24
2 Price 5 5 8 31 17 66 3.76
3 Customer Reviews 2 3 7 33 21 66 4.03
4 Country of Origin 11 6 18 26 5 66 3.12
5 Taste 3 3 13 30 17 66 3.83
6 Ingredients/Nutrition Facts 1 1 3 24 37 66 4.44
7 Packaging 11 18 22 10 5 66 2.70
8 Quality 1 1 0 17 47 66 4.64
Min Value 1 1 1 1 1 1 1 1
Max Value 5 5 5 5 5 5 5 5
Mean 3.24 3.76 4.03 3.12 3.83 4.44 2.70 4.64
Variance 1.57 1.32 0.89 1.46 1.03 0.62 1.32 0.51
Standard Deviation 1.25 1.15 0.94 1.21 1.02 0.79 1.15 0.72
Total Responses 66 66 66 66 66 66 66 66
# Que st io n No t Im po rt ant No t ve ry Im po rt ant Indif f ere nt Im po rt ant Ve ry Im po rt ant T ot al Re spo nse s Me an
St at i st i c Bran d Nam e Pri ce Cu st o m e r Re vi ews Co unt ry o f O ri gi n T ast e I ng re di en t s/Nut r it i o n F act s Packag ing Q ual it y
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11. Have you ever seen any advertisements for whey protein?
1 Yes 46 67%
2 No 23 33%
Total 69
Min Value 1
Max Value 2
Mean 1.33
Variance 0.23
Standard Deviation 0.47
Total Responses 69
# Answer Bar Response %
St at ist ic Value
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12. Where have you noticed these advertisements?-Multiple answerspossible-
1 Internet 41 89%
2 Magazines 29 63%
3 Television 6 13%
4 Newspapers 4 9%
5 Gym 32 70%
6 Radio 2 4%
7 Other 7 15%
Min Value 1
Max Value 7
Total Responses 46
# Answer Bar Response %
St at ist ic Value
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13. Did these advertisements influence you in your buying decisio n?
1 Yes 18 39%
2 No 28 61%
Total 46
Min Value 1
Max Value 2
Mean 1.61
Variance 0.24
Standard Deviation 0.49
Total Responses 46
# Answer Bar Response %
St at ist ic Value
