Where you’d rather be. - Destin Vacation Rentals from ...Coast” for property management and...

NewmanDailey.com * DestinVacation.com * SouthWaltonVacation.com

800-225-7652

Where you’d rather be.®

WelcomeChoosing the company that will represent and safeguard your vacation home is a monumental decision. A sub-stantial real estate investment such as this should only be looked after by the most trusted and caring steward—a responsive business partner who will manage your property with a superior degree of professionalism. This includes securing rentals only from considerate, respon-sible guests, and maximizing your return on investment through an expert understanding of the industry and intimate knowledge of the destination.

Newman-Dailey Resort Properties is that company.

We believe owning a vacation home should be a fun and rewarding experience. As your property management company, we will work to help you achieve both. In business for more than 30 years, Newman-Dailey Resort Properties has earned a reputation for providing both owners and guests with an outstanding experience. For our loyal following of guests, the name Newman-Dailey is a mark of quality and a guarantee of a great vacation home. For our rental property owners, Newman-Dailey

means expert care, cleaning, value, service, marketing and management.

While every vacation rental company claims exceptional service, our statement is backed by dozens of testimonials and user generated rankings. Our owners’ survey revealed a 98% satisfaction rating among our vacation rental own-ers. Newman-Dailey consistently earns “Excellent” ratings on TripAdvisor and was voted “Best of the Emerald Coast” for property management and vacation rentals by the readers of Emerald Coast Magazine. In addition, Newman-Dailey was named among Florida Trend’s

“Best Companies to Work For” and received the Better Business Bureau Torch Award for Marketplace Ethics.

We are especially proud of our 98% owner satisfaction rating; it is the result of decades of dedication to our guests, our owners, and their properties. Whether you are considering buying a property or you already own a vacation home, we would enjoy discussing your revenue potential as well as putting the fun back into vacation home ownership.

Jeanne Dailey | Founder and Chief Executive Officer

Jeanne Dailey cofounded Newman-Dailey Resort Properties, Inc. in Destin, Florida, in 1985, and became sole owner of the growing company in 1988. She has since led Newman-Dailey to become one of the most successful companies along Florida’s Emerald Coast, specializing in resort rentals, long term rentals, sales and association management in Destin and South Walton. With more than 250 combined years of expe-rience at Newman-Dailey, the friendly team of professionals brings in-depth knowledge of the marketplace along with stellar service and warm welcomes.

DestinVacation.com • SouthWaltonVacation.com | 1

You worked hard to get it. We work hard to make it pay.

– RATED EXCELLENT –

®

ACCREDITEDBUSINESS A+

®

TORCH AWARD WINNERFOR MARKETPLACE ETHICS

Your InvestmentYou worked hard to get it. We work hard to make it pay.

Newman-Dailey will partner with you to build your vacation rental property into a healthy, long-term finan-cial investment for you and for future generations.

Experience/Knowledge of the MarketWe are sharply focused on understanding the market and reacting to its challenges and demands. Our expertise in association management, real estate sales, long term rent-als and vacation rentals gives us the advantage of having a holistic view and understanding of the entire market from supply to demand. This wealth of knowledge greatly enhances our ability to market your property and to react quickly with pricing that keeps your property occupied.

Business PhilosophyOur rental property managers are hands-on, engaged, in-volved and responsive. They work closely with each owner to analyze past performance, to fine-tune the property for peak performance, and to set new revenue goals. We go well beyond the industry standard and approach our relationship with owners as investment partners. We treat your rental as a business, and aim to keep expenses low and revenues growing. Our reservations team and yield management strategies help to ensure your property is priced to achieve maximum bookings and rental revenue.

You will sleep easy at night knowing your investment is managed 24/7 by Newman-Dailey Resort Properties.

RevenueStewardship

Expertise

69% OF NEWMAN-DAILEY OWNERS VIEW THEIR RENTAL HOME PRIMARILY AS AN INVESTMENT.

“We appreciate Newman-Dailey being there. We are so far away. It is important to have a management company that handles things when we are not there. If a chair breaks or we have plumbing issues, Amy handles it immediately. She gets quotes and coordinates repairs. Everything we need, she is there.”

–Brandi Lewis


You shouldn’t have to manage your property management company.

Our Partnership and Commitment Many companies can manage your rental property. Newman-Dailey manages your rental investment. Our commitment to your investment goes far beyond linens and landscaping. We provide professional management and expert counsel to achieve agreed upon financial goals. We partner with each owner, establishing annual rental goals based on an in-depth analysis of current market conditions, real estate values and projected average daily rate (ADR) per season.

No Hidden FeesA successful partnership means transparency, which is why we charge a flat percentage rate. We do not win your business with a low teaser rate and then try to recoup our expenses with hidden fees. We aim to keep additional fees at a minimum and pass fees along to the guest.

Efficient and Accurate AccountingOur accounting team tracks all income and expense state-ments and will prepare all sales tax and bed tax payments and reporting. They work with each rental property man-ager to set and monitor progress-to-revenue goals, prepare financial statements, and coordinate payment collection and prompt monthly reporting to our owners. Our team is highly regarded for their accuracy and efficiency.

100% Performance GuaranteeWith Newman-Dailey, you get an experienced team of professionals that have been with the company more than a decade. Your rental property manager will have intimate knowledge of your property and you won’t have to spend valuable time educating a new team member every other year. In addition, every team member is committed to pro-viding superior service. We believe every person who calls us should connect with a real, live member of our team. Our friendly, well-trained, and highly motivated vacation spe-cialists ensure that both our guests’ and owners’ expectations are always met or exceeded. Whether your rental property

No hidden fees No teaser rates No unnecessary

maintenance

manager is available or not, the Newman-Dailey team inte-grates seamlessly to provide prompt, reliable service.

Locally Owned and OperatedNewman-Dailey is locally owned and operated and our focus is on the Emerald Coast. With our headquarters in Miramar Beach, our team is local and within close prox-imity to your vacation home. We only represent properties in Walton and Okaloosa Counties so your vacation rental is never placed in competition with other destinations.

“The thing I like about Newman-Dailey is the consistently good service. They are great about letting me know when things need my attention. When I need them, they are always quick to respond.”

–Ron Gobbell


Housekeeping Inspection HEROs (Housekeeping Efficiencies, Reporting and Operations)

Newman-Dailey’s in-house Quality Control Inspectors are on staff and work closely with our rental property man-agers to know your property as if it were their own. The team is led by Housekeeping Manager Eddie Gray who has been with Newman-Dailey more than 13 years. He is an active member of the Vacation Rental Housekeeping Professionals (VRHP) and serves on their advisory panel. He trains every Quality Control Inspector to ensure VRHP standards for cleanliness are met and exceeded.

Damage ProtectionOwners are sometimes hesitant about placing their beach home on a rental program due to concerns about damage. At Newman-Dailey, we begin by focusing our efforts on quality renters and screen each reservation to ensure rent-ers are 25 years of age or older. In addition, we personally welcome our guests and review property rules. If damage does occur, Newman-Dailey covers up to $1,500 in guest damage per occurrence, giving our owners the peace of mind that we’re invested in helping protect and repair damaged items.

Systematic Property Inspections Once your rental is on our program, your rental property manager will be routinely inspecting your property for

wear, and suggesting preventive maintenance or upgrades that will extend the life and value of your property.

Preventive Maintenance Plan and Trouble ShootingThe team at Newman-Dailey are adept at trouble shoot-ing issues, including WiFi, television/ cable issues and appliance failures that may be corrected before calling a repairman. In addition, Newman-Dailey offers a Preventative Maintenance Plan. The plan gives owners the peace of mind that minor issues will not become big ones. The plan includes general maintenance such as tightening screws, changing light bulbs and A/C filters and minor repairs. If larger repairs are needed, we will coordinate with professional contractors and oversee the job to ensure the work is done to the highest standard. Due to our long-standing relationships, we use the most respected vendors in the area and are able to negotiate preferred rates as well as receive priority service (a great benefit during busy summer months).

Exceptional Laundry DepartmentSpotless linens and towels are crucial to the guest ex-perience. Led by long-time Newman-Dailey employee, Sun Smothers, the laundry division is one of Newman-Dailey’s many assets. Sun and her team launder 677,341 lbs. of linens and towels annually, saving our owner’s money and helping to achieve 98% guest satisfaction.

Superior HousekeepingStewardship is paramount: We strive for a superior standard of cleanliness and maintenance—our guests expect it and your investment deserves it. Our full-time Quality Control Inspectors ensure that your vacation home or condominium is kept in top condition inside and out. They oversee a loyal and dedicated team of cleaning professionals and perform a rigorous 65-point inspection on every unit after each stay. Additionally, our team responds to all guest maintenance requests. We oversee

all contracted services, including pool maintenance, pest control, lawn service, and warranty work.

We know that our owners put a lot of thought, effort and resources into making their vacation attractive and comfortable. Therefore, we have established the highest standards and most detailed processes for our housekeep-ing division, which earned our housekeeping team a 98% satisfaction rating with both owners and guests!

6 | © Newman-Dailey Resort Properties, Inc.

“Cleanliness is important to me. Housekeeping does a great job and I appreciate seeing the same familiar faces cleaning and inspecting my property. I can tell that the housekeeping team has a vested interest in Newman-Dailey and the properties that are placed in their care.”

–Cindy Cole

8,373 Total Inspections

98% ANNUAL HOUSEKEEPING SATISFACTION

In our recent owner survey, “Extreme Satisfaction” on “Cleaning and Maintaining Properties” was up 350% since the last survey two years ago.

The majority of our owners have been with us for more than five years.

Your SatisfactionFeedback from our guests and owners is a critical tool that we continuously use to shape and refine our man-agement services.

More than half our owners have been with us over five years. Several have been with us for more than twenty! They are our most enthusiastic ambassadors and the driving force behind our program—the majority of new owners come to us by referral.

When we survey our current owners and ask them what we can do better, the overwhelming response is “Just keep doing what you are doing.”

But we also know that the best predictor for overall satisfaction is the value you receive for what you pay. At Newman-Dailey, we don’t just say it, we do it. Our

98.3% OWNER SATISFACTION

*Survey of Owners— Majority Opinion Research

Owner Satisfaction Survey

Strategic Marketing Campaigns to Attract Renters

Friendly, Helpful and Knowledgeable Staff

Responsive to Needs

Communication

Providing a Good Quality of Renters

Would Recommend Newman-Dailey to Friends or Family

Helping Meet Revenue Goals

Providing Good Rental Investment Advice

management fee is commensurate with the level of ser-vice, expertise and responsiveness that our owners expect.

100% 99% 95% 95%

95% 97% 94% 92%


Branding and MarketingNewman-Dailey employs a professional team to market your property. This team consists of advertising agency executives, public relations professionals, and technology professionals who specialize in destination marketing of the Emerald Coast.

Strategic Marketing ApproachNewman-Dailey prides itself on a strategic, integrated marketing approach as well as partnerships with the right lead generation websites. Public relations and marketing is based on research and reaching our (your) target visi-tor—the quality guest who will spend more, stay longer and take care of the property. At Newman-Dailey, we study where these guests live, what they read, and how they make vacation decisions. We strategically invest our marketing dollars to reach the right audience and provide a stellar experience when they arrive.

Multi-Channel MarketingOur multi-channel marketing plan promotes Newman-Dailey’s premier vacation rentals through a diverse array of vehicles, including the Internet (desktop and mobile), magazines, social media, email, and events. We employ search engine optimization (SEO) strategies that keep Newman-Dailey at the top of Google Searches along with Google Ad Word and digital retargeting campaigns that achieve high click-through rates and strong return on investment. Twenty percent of Newman-Dailey’s an-nual revenue is invested into marketing, advertising and public relations to reach targeted guests and achieve your revenue goals. This commitment to marketing provides maximum visibility for our vacation rentals and main-tains top-of-mind awareness with our most loyal guests.

Public Relations We also employ public relations principles to achieve arti-cles, blogs, social reach and testimonials, providing critical third party endorsements and exposure for Newman-Dailey

and our vacation rentals. We cultivate important industry relationships with local, regional, and national partners, including the Better Business Bureau, Visit Florida, Vacation Rental Managers Association (VRMA), Expedia, TripAdvisor/FlipKey and HomeAway/VRBO.

The name Newman-Dailey Resort Properties is well known in the industry and trusted by our owners and guests. We have built an inventory of high-quality vacation home properties and a reputation for offering first-class hospitality. Newman-Dailey and our properties consistently earn positive reviews online as well as receive

“Excellent” ratings on TripAdvisor.

Add Value, Not DiscountsAnother way that Newman-Dailey gives

your property a competitive edge, both locally and internationally, is through our Newman-Dailey Gift Card. The card allows guests to participate in a variety of free activities, including golf,

water park admission, parasailing, dol-phin cruises and more. In addition, our

“Be Free Bundle” features partner special offers and discounts for Newman-Dailey guests.

Our marketing philosophy is focused on bringing added value to our guests and positioning Newman-Dailey Resort Properties as a premium brand. We limit discounting in order to protect the value of our brand and your investment property. Instead, we employ an effective yield manage-ment system that adjusts rates for seasonal and market conditions. When needed, we incite bookings during non-peak seasons by presenting promotions and value added offerings, including gift cards to area businesses and complimentary goods and services that bring value to our guests’ vacation stays. We also feature a loyalty program that rewards repeat bookings and keeps our regular guests returning to Newman-Dailey year after year.

Mobile MarketingNewman-Dailey also markets its vacation rentals and enhances the guest experience through the use of mobile

Web PrintSocial Mobile


technologies. The Newman-Dailey Resort Properties app, available for iPhone and Android, promotes Newman-Dailey’s vacation rentals as well as provides guests useful vacation information before, during and after their vacation. Once the app is downloaded, the user has instant access to Newman-Dailey’s premier South Walton and Destin vacation rentals as well as local suggestions for restaurants, activities, and points

“We are very grateful to have Newman-Dailey. We wouldn’t change management companies for any amount of money.”

–Sandra Ervin

DestinVacation.com * DestinSales.com * SouthWaltonVacation.com

800-225-7652

of interest. Once a guest books a vacation rental home, they are provided log-in information to review rental guidelines, sign contracts and plan their vacation. When the guest arrives, the app is populated with more rental details, including WiFi network codes, gate codes, pool and grill instructions and more, providing access to im-portant information in the palm of their hand.


PUBLIC RELATIONS

Host 10+ travel writers, editors and bloggers annually reaching target audiences and our owners preferred guests.

Overall MarketingWEB

DESTINVACATION.COM

DESTINSALES.COM HIDDENDUNESRESORT.COM DESTINMANAGEMENT.COM NEWMANDAILEY.COM

SOUTHWALTONVACATION.COM JADEEASTCONDOS.COM SANCTUARYREDFISH.COM

SOCIAL NETWORKS137,000+ Fans12 Million Friends of Fans400,000 Weekly Reach280,000 Reactions/Engagement Annually

+DESTIN-ATION.COM • VISITSOUTHWALTON.COM • EMERALDCOASTFL.COM • DESTINFLORIDA.

COM DESTINFLORIDA.ORG • 10KVACATIONS.COM • BEACHGUIDE.COM • DESTINCONDOS.COM

DESTINCHAMBER.COM • BRINGFIDO.COM • BOOK-IT.COM • PETFRIENDLYTRAVEL.COM


MEDIA PARTNERS

BE MAGAZINE NEWMAN-DAILEY APP

PRINT, DIGITAL AND VIDEO CAMPAIGNS

DestinVacation.com * DestinSales.com * SouthWaltonVacation.com

Voted Best Vacation Rental Company on the Emerald Coast!800-225-7652


“I want to thank you for your thoughtful and well organized itinerary. I’ve seen a lot of them in my day, and your style and consideration are tops!”

–Andrew Nelson, editor at large, National Geographic Traveler

Marketing Your Specific PropertyWhile Newman-Dailey Resort Properties is aggressively working to market the Newman-Dailey brand, we are also focused on marketing your individual vacation rental prop-erty so that you get the most return on your investment.

Full Page on DestinVacation.comYour property will receive an SEO optimized, dedicated full-page on DestinVacation.com featuring high-defini-tion photography, interactive map and descriptive copy that is fully optimized for Google search. The page includes an interactive calendar that is easily viewable on mobile devices and tablets. Your property will also be featured in the Newman-Dailey Destin Vacation app, which is free to both iPhone and Android users and highly encouraged for all Newman-Dailey guests.

Featured PropertyYour vacation rental will be placed in rotation as a “Featured Property” on the homepage of DestinVacation.com, providing added visibility on a continual basis. In addition, your property will be in rotation for features within our Blog and on Newman-Dailey’s Facebook and Twitter pages as the featured “Window Wednesday” property.

eNewsletterNewman-Dailey publishes a monthly newsletter, which is distributed to more than 75,000 subscribers who have opted-in to receive Newman-Dailey news and infor-mation. Your property will be placed in rotation to be a

“Featured Property” in this regular communication to our most loyal clients.

VRBO/Lodging WebsitesNewman-Dailey has strong relationships with the leading industry partners, including HomeAway/VRBO.com and TripAdvisor/FlipKey. Newman-Dailey rental prop-erty managers work closely with each owner to determine the right mix of referral websites for each individual prop-erty. The Newman-Dailey team handles the development and management of your property’s listing on third party

websites and responds to all queries within minutes on your behalf. This saves our owners approximately 10 hours a week in listing management alone.

Destination WebsitesNewman-Dailey works closely with Emerald Coast Convention & Visitors Bureau, Visit South Walton, Destin Chamber of Commerce, Walton Area Chamber of Commerce and Visit Florida to maintain listings for re-sorts and specific properties on these websites. In addition, websites including destin-ation.com, destinflorida.com, destinfun.com, sowal.com, and 30a.com, among others, may be employed depending on the location of your vacation rental home.

Travel ArticlesNewman-Dailey frequently partners with travel writers and family bloggers to showcase the Emerald Coast’s beaches and benefits of staying in a Destin vacation rental. Newman-Dailey rotates properties for these feature stories, which results in exposure online, print, television and/or radio.

Where you’d rather Be MagazineNewman-Dailey produces Where you’d rather Be, an annual lifestyle magazine. This publication is dedicated to showcasing the people and places that make South Walton and Destin so special as well as promoting Newman-Dailey’s vacation rentals. Your vacation home may be featured in a variety of sections depending on location and type of rental.


“Everyone recognizes when a job is well done and promotes team work. You never feel like you are not appreciated for the

hard work and dedication.”

“For 11 years now, I wake up wanting to go to work, which was not the case prior to working for Newman-Dailey.”

“Newman-Dailey has always allowed me a great balance between work and family. Family is extremely important here.”

“Newman-Dailey treats you like family.”

“Everyone wants to do a good job because we work with good leaders. We are led by example and no one is above anything.”

“This organization makes you feel like you are part of a large family!!”

“There is good communication and encouragement. There is lots of recognition for a job well done.”

“It is an AMAZING place to work. I am lucky to be here.”

“Newman-Dailey invests in their people and instills teamwork.”

“This company is truly one in million. It starts at the top. This company should be the model for companies across

the country!”

Anonymous Employee Comments from the Florida Trend Best Places to Work Survey

Owner Benefits Customized Annual Forecast Our Rental Managers work closely with owners to create a customized annual revenue projection and performance plan. We set revenue goals and work hard to meet them.

Online Management System Our online booking and management system allows owners to access their booking calendar and reserve their property for themselves, their friends, or their relatives.

Electronic Statements We provide our owners with a detailed monthly statement of revenue and expenses sent via e-mail or post.

Direct Deposit We offer instant monthly direct deposit to your bank account, anywhere in the United States.

Owners’ Newsletters Newman-Dailey keeps you up-to-date on the market’s performance, industry trends, and all our initiatives with owners’ newsletters sent out on a regular basis.

Travel Insurance Our travel insurance programs not only provide financial protection to our guests, they protect our owners too. Owners are reimbursed for losses due to cancellations.

Newman-Dailey Gift Card All our guests (and our owners too) receive our gift card, which entitles them

to free admission to water parks, dolphin cruises, golf, and other value-enhancing activities during their stay.

Professional Contractors and Vendors Our owners have access to our network of screened and vetted professional contractors and vendors for all of their property needs.

Customized Annual Forecast

Online Management System

Electronic Statements Direct Deposit

Owners’ Newsletters

Travel Insurance

Free Gift Card

Professional Vendor Network

Gift CardFREE fun with each night you stay


Every property receives a customized annual plan with revenue goals.

What to Expect Partnering with Newman-Dailey, you become part of our extended family. The process of joining our program is quick and easy. Our dedicated rental property manage-ment team will guide you through the following:

1 Introductory Meeting & Consultation

2 Rental Property Evaluation

3 Competitive Market Analysis

4 Contract

5 Launch

6 Success!

Newman-Dailey Resort Properties 12815 Emerald Coast Parkway, Suite 100 Miramar Beach, FL 32550

Office (800) 225-7652 toll-free

(850) 837-1071 local

(850) 654-1932 fax

Websites NewmanDailey.com

DestinVacation.com

SouthWaltonVacation.com

“The team at Newman-Dailey is very friendly and accommodating. We use our property during the winter months and have been very happy with the way Newman-Dailey cares for our condo. The housekeeping is excellent.”

–Ray Gonsior


Owning a vacation home should be fun and rewarding.

Corpor ate Headquarters

12815 Highway 98 W. * Miramar Beach, Florida 32550

NewmanDailey.com * DestinVacation.com * SouthWaltonVacation.com

800-225-7652

Where you’d rather be. - Destin Vacation Rentals from ...Coast” for property management and...

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