WHERE IS - Berlin Travel Festival | 6 · together new ways of travel with the new traveler. It’s...

WHERE IS

Paradise comes in as many forms as there are grains of white sand on that beach you’ve been dreaming about. When we ask ourselves, where is paradise? Perhaps what we also mean is: How is paradise? How is it treated and experienced? How is it protected and sustained? How does it affect you, but equally important is: How do you affect it?

Among the new travelers, recognition has turned into a real movement, a conscious shift towards mindful, sustainable travel, and a call for change. If paradise is going to be more than another sales pitch, we must be more aware of how, where, and why we travel.

We’re challenging ourselves to examine a more complex and interconnected idea of paradise, one that begins at our doorsteps, embraces the world around us, and looks towards a more sustainable future. Explore far and wide, but also closer to home and a bit more deeply. The real answer to where is paradise? is: This is paradise! It is everywhere, all around us – we just have to open our eyes.

WHERE IS Intro

© 2019, I LOVE TRAVEL GMBH 2

MEET THE

The Berlin Travel Festival is a colorful three-day event, bringing together new ways of travel with the new traveler. It’s a fusion of change-makers, brands, creators, influencers, and industry insiders. Together we explore what travel means today – from the way journeys are planned to how moments on the road are captured and shared.

As representatives of the new traveler, we value innovative, sustainable solutions and strive to create a better tomorrow as a community. We are committed to our environmental and social responsibility.

The festival is a celebration of the new consciousness in travel and tourism. We endeavor to engage, debate and exchange with thinkers, brands, and travelers on this journey.

Intro


THE NEW TRAVELER:

CREATIVE — We are pioneers, unafraid to try new things and willing to take risks, even if we don’t succeed. We feel the call to adventure and embrace new approaches.

POST-MATERIAL — We believe that experiences, authentic moments, and the exchange of information and ideas have value greater than money.

CONSCIOUS — This is our world – and we want to protect it. We consume less, consume consciously, and want to know where and how our products and services are produced.

PERSONAL — We find value in disconnecting digitally and simply being present in the here and now – because a meaningful moment is about more than its documentation.

COLLECTIVE — We believe the diversity of the global community, in both nature and humanity, is beyond value. We want to engage, contribute, and grow as a part of it.

OPEN — The world extends far beyond what we see and experience everyday. We seek to learn from others with backgrounds and knowledge that differs from ours.

The new generation of travelers follow a new set of standards – ones that actively influence their decisions. Together with our community, we’ve defined unique criteria that influence travel planning today. These are the guiding principles for the continuous evolution of the Berlin Travel Festival.

Intro


Berlin Travel Festival visitors range from Generation Z to Millennials – and beyond. They seek new experiences during spontaneous weekenders and immersive cultural adventures – both close to home and abroad.

WHO IS VISITING?

AVERAGE VACATION SPENDING:50–300 € per day

The majority share travel experiences on social media, with 75 % posting at least once a day.

BUSINESS TRAVELS 6+ trips per year

LEISURE 2× 10+ day vacations 8+ weekenders per year (3× times more than previous generation)

University degree 25,000–70,000 € income p.a.

65 % Travel abroad when possible75 % Consider last-minute

vacations40 % Value reviews and expert advice80 %

63 % 37 %

FEMALE

MALE

25–34 YEARS

18–24

35–44

45–54

45 %

15 %

24 %

11 %

BERLIN67 %

19 %

14 %

GERMANY

WORLD

Intro


Intro


The festival concept is built on three cornerstones:

COMMERCE takes place on the Exhibition Floors – where brands connect, present, and sell their product directly to consumers.

CONTENT is the festival’s secret and your brand ambassador’s strongest tool: tell your brand’s stories to create lasting bonds.

COMMUNITY is the heart of the festival’s vibe, fostering opportunities for networking, exchange, and personal connections.

MEETING AT THE

Accommodation & Living19.7%

Other7.7%

Apparel17.1%

Publications13.7%

Services2.6%

Travel Supplier ⁄ Destination33.3%

Transportation 6%

One vision across industries.

Intro


In total, we counted brands, agencies, and organizations from twenty different countries representing more than 370 international destinations. 60 % of our exhibitors were directly connected to the travel industry (incl. transportation), 40 % were from the lifestyle industry.

A FEW OF OUR Intro


Intro


A FEW OF OUR

Benjamin Jaworsky

Fotografieren auf Reisen

Rüdiger Nehberg

Reisen mit Sinn

Max Fischer & Max Münch

German Roamers Exploring Südtirol

Dr. Ha Vinh Tho

A Transformative Learning Journey to Bhutan, the Country of Gross National Happiness

Dr. Vignesh Devraj

Travel to Connect with Your Inner Self

Lutz Jäkel

Syrien – Ein Land ohne Krieg

Hansen & Paul Hoepner

Zwei im Eis, das PreAdventure

Elena Poddubnaya & Oliver Schmidt

Der Pazifische Feuerring

Line Dubois & Sebastian Canaves

Mikroabenteuer ganz groß

Reza Pakravan

A Journey Through the Dead Heart of Africa: Chad

Gabriel Gersch

Grönland: Arktische Wildnis

Nils Straatmann

Auf Jesu Spuren

Intro


130 150 140

EXHIBITORS SPEAKERS EVENTS

SECOND EDITION

1,500 11,000500

TRADEVISITORS

TOTALVISITORS

ATTENDED MEDIA REPS

EVENT

Recap 2019


271,774

5,000561 20 MIO

WEBSITE VIEWS*

DATABASE OF INTERNATIONAL

JOURNALISTS

CLIPPINGS & POSTS

READERSHIP & ADVERTISING

REACH

* 08.02.—10.03.2019 / 31 days** organic + paid reach / 31 days

SECOND EDITION

124,000 1,486,819

TOTAL FACEBOOK

EVENT REACH

FACEBOOK & INSTAGRAM

REACH**

REACH

Recap 2019


250,000 €

1,300

25,000 40,000

10,000

CAMPAIGN VALUE

OUTDOOR POSTERS, BANNERS & STREET FENCES

FLYERS COPIES OF “THE NEW

TRAVELER” MAGAZINE

OUTDOORSTICKERS

400

BERLINER FENSTER

SUBWAY SPOT BROADCASTS

ADVERTISING

SECOND EDITION Recap 2019


ARENA

CREATOR’S LOUNGE

EIC

HE

NS

TR

AS

SE

SPREE

GLASHAUS

EXHIBITION The dedicated space for brands to reveal their personality, present their products, and network with consumers and other brands.

CAMPUS Share, discover, and learn during keynote speeches, master classes, workshops, and DIY sessions.

SHOP SHIFT CONFERENCE Designed for travel professionals and creatives, Shop Shift explores new concepts in travel, fashion, and lifestyle retail and brand spaces.

CREATOR’S LOUNGE A place for brands, both established and new, to meet with top content creators, cook up marketing strategies, and get insider business-building tips.

TRAVEL MASSIVE FUTURE LAB A new networking and exchange platform for experienced travel insiders and freshman specialists, co-hosted by Travel Massive.

FESTIVAL LOCATION &

SHOP SHIFT CONFERENCE

CAMPUS

EXHIBITION

CREATOR’S LOUNGE

TRAVEL MASSIVE FUTURE LAB

DAY 1 DAY 2 DAY 3


Concept 2020

EXHIBITION

This is your opportunity to promote and sell your offers. Visitors will be able to browse the venue according to their interests and specific travel interests. As they explore the festival, they will come into contact with experts and exhibitors offering helpful insights and information about the latest offers, destinations, gear, and apparel.


Concept 2020

Body, Mind & SpiritDIGITAL DETOX, MINDFULNESS, SELF-CARE, GIVING BACK

Experiences and offers dedicated to mindfulness: From forest bathing, yoga retreats, and natural cosmetics to sustainable fashion.

Outdoor EscapesWANDERLUST, CAMP VIBES, VANLIFE, OCEAN LIFE

Adventures in the wild ranging from hiking the Alps to canoeing in Branden-burg, vanlife in south east Europe to the right gear for your next hiking trip.

Exclusive AreasCENTER COURT BY..., GLASHAUS BY..., GALLERY, AND LOUNGE

Central spaces with a range of extras to boost your brand’s visibility, including a place in the events program, extra tickets for VIPs, premium communication, and more.1

NestSMALL BUSINESSES WITH GAME-CHANGING IDEAS

Small companies and start-ups founded within the last five years, have less than ten employees, and are built around sustainability, social responsibility, and impactful solutions.

WeekenderFAST, FUN, UNIQUE ADVENTURES

From hand-picked guides, the most practical innovations in luggage, extraordinary accommodations, and the latest in mobility.

Culture JourneyHYPER-LOCAL, IMMERSIVE EXPERIENCES

Cultural experiences such as exploring new Nordic Cuisine in Scandinavia, Interrailing through Europe, culinary tours by locals, and authentic home stays in Cuba.

NEW

1 Each Exclusive Area is only available to one exhibitor. Please contact our sales team if you’d like to book one of these exceptional spaces.© 2019, I LOVE TRAVEL GMBH 16

Concept 2020

CAMPUS

The festival is about listening, learning, and creating. The Campus is our on-site forum dedicated to presenting the festival event program.

It offers a line-up of inspirational stories and adventures, tales of meaningful achievements, travel hacks, expert talks and classes, as well as engaging, hands-on creative sessions.


Concept 2020

StagesTravelers and mavericks share their stories, daring adventures on the road, and meaningful achievements within the (travel) world. Including keynote speeches, stunning photography, innovative pitches, and readings.

It's the perfect platform for your brand ambassadors to tell their fascinating stories.

Master ClassesMaster classes offer a chance to deepen their knowledge in a specific area, from wilderness survival to street photography and campfire cooking.

The audience is select group of engaged consumers who are interested in what your brand has to offer. Your biggest future fans!

Workshops & DIYBerlin Travel Festival hands-on workshops and DIY sessions are a chance to get creative and try out something new under the guidance of pros. No experience required!

There's no better chance to turn your customers into champions of your brand.


Concept 2020

The conference kicks off the festival with a deep dive into the future of travel retail.

During Shop Shift, we’ve invited innovators transforming the world of click and mortar to share their expertise.

We're looking at the bright future of physical spaces and why location is more relevant than ever. Take a deep dive with us into the new role of physical retail spaces, with questions like:

What does travel retail of the future look like? How can increased customer enthusiasm for innovative travel retail concepts be taken into account? What shapes interactions between consumers and brands?

SHOP SHIFT


Concept 2020

TRAVEL MASSIVE

The Berlin Travel Festival has teamed up with the world’s largest community for travel professionals, Travel Massive, to create a place for specialists to meet and learn. During the festival, we’ll dive deep into what drives tourism today, how to stay on top of trends, and the latest tools for communication, marketing, and truly connecting with the new generation.

NEW


Concept 2020

CREATOR’S

The Creator’s Lounge provides a valuable chance to meet one-on-one with top content creators. Here, brands can cook up strategies for future collaborations with renowned influencers and creators will find insider tips to improve their skills. For those just getting started, the Creator’s Lounge is the place to learn how to attract audiences and explore profitable action plans.

NEW


Concept 2020

BEST

The Berlin Travel Festival offers an array of measures and activities that help your brand reach its business objectives and activate festival visitors.

On the following pages are a few examples of how we’ve successfully implemented these measures for exhibitors.


Best Practice

Center Courtby Südtirol

Branded Stage & AreaExhibition BoothPremium Communication PackageFood EventsDIY WorkshopsMain Stage Presentations


Best Practice

LAAX –Weisse ArenaGruppe

Branded Area“Build Your Own Skateboard” WorkshopStage Presentations


Best Practice

gestalten

Branded SpacePremium Communication PackageFood EventsDIY WorkshopStage Presentation


Best Practice

Foto Meyer

Exhibition BoothLive Photo ShootsPhoto WalksPresentations & Expert TalksMaster Classes Picture Editing Workshops


Best Practice

Green Rooms

Exhibition BoothLife Drawing Sessions with ModelsCocktail ClassesStage Presentation


Best Practice

Heimathafen Hotels

Exhibition BoothPhoto BoothDJ Sessions Stage PresentationWorkshops


Best Practice

THANK

SALESGabriele Mü[email protected]

Anabel [email protected]

Anush [email protected]

MARKETING / COMMUNICATIONSMagdalena [email protected]

PROGRAM / SPEAKERLydia [email protected]

PUBLIC RELATIONSAnja [email protected]

PRODUCTIONJoerg [email protected]

For further information please contact:


mailto:gabriele%40berlintravelfestival.com%20?subject=

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WHERE IS - Berlin Travel Festival | 6 · together new ways of travel with the new traveler. It’s...

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