2017 WHERE INNOVATION MATTERS. 12–18 NOVEMBER HANOVER, GERMANY I PREVIEW DAYS 12/13 NOVEMBER

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WHERE INNOVATION MATTERS

ONE SHOW, MULTIPLE BENEFITS

AGRITECHNICA 2017 – the leading trade fair for agricultural machinery – opens on 12 November.

For seven days AGRITECHNICA will set the stage for 2,900 exhibitors and will lift the curtain for more than 450,000 visitors on the future of crop production. High-calibre manufacturers and service providers will fascinate an international audience with brand new concepts and spearheading innovations in as many as 23 halls. A top- notch side programme comprising conferences and forums will explore the future of farming from a global perspective, prompting highly informative discussions.

You are cordially invited to present your products here and build your global networks.

MODERN FARMING – INTELLIGENT, DYNAMIC, RESPONSIBLE

Innovative farming is about meeting ever stringent qualitystandards, maintaining sustainable production processes and implementing rules and standards that are set by society as a whole. Being a farmer means consistently questioning existing procedures, accepting responsibility for society and the environment, and investing strategically. Connecting the best of their industries – international manufacturers of pioneering technology and forward- looking farmers from around the world – Agritechnica is where they all meet and is the unique platform for this very purpose.

Carl-Albrecht Bartmer, DLG President

HUGE CUSTOMER POTENTIAL

AGRITECHNICA is expecting more than 450,000 visitors. 60% of these are decision makers, while around 40% have definite plans for investment.

VERY INTERNATIONAL

Attracting 1,600 exhibitors and 98,000 visitors from 115 countries, AGRITECHNICA is the industry’s international hub, the great attraction of which is also reflected by as many as 19 joint national stands. 2017 will see an even greater international attendance.

MASSIVE MEDIA PRESENCE

Nowhere else can innovations be expected to resonate as widely in the media. More than 100 press events and 1,350 journalists from 52 countries will turn the spotlight on the innovations of the year.

FULL RANGE OF AGRICULTURAL DIVERSITY

The industry’s most prominent platform showcases inno-vations in all areas of professional crop production – from tillage to harvest and crop storage. More than 80% of the exhibitors are manufacturers. With more than 300 entries to the innovations award competition, we are set for a spectacular display of innovations.

SHARING EXPERTISE

Learn more about the future of crop production: a discourse of experts will debate the most topical issues in the industry. Choose between 180 DLG Forums that deal with the practical aspects of farming and 30 different conferences and educational events for manufacturers and users as well as AGRITECHNICA Specials dealing with the topical issues of the year.

CAREER

This programme offers attractive contributions on all aspects of career building – from university programmes to apprenticeships and career change. Companies are invited to book a recruiting stand in the CAMPUS & CAREER space.

THE ENTIRE WORLD OF AGRICULTURAL MACHINERYThe exhibition programme of manufacturers and service providers and crop input producers

TRACTORS & TRANSPORT Wheel loaders & front loaders, trailers, conveyors

SOIL & SEED

Tillage equipmentDrills and planters

HARVEST

Combines, forage & root crop harvesters

ROW CROP WORK

Spraying and row crop work, spreaders

SPECIAL CROPS

Fruit, vegetable andspecial crop produc-tion, sprinklers and irrigation systems

STORAGE

Crop processing and storage solutions

DIGITAL ASSISTANCEElectronics, ag software andprecision farming systems

INPUTS

Seeds, fertilisers, pesticides, fuels and lubricants

KNOWLEDGE

Associations, federa-tions, organizations, academic and research institutes, farm man-agement consulting and services

TRADE & SERVICES

Workshop equipment & services, used machinery trading

FORESTRY

Forestry equipment,municipal equipment, vegetation management

Systems, modules, components and accessories for agricultural machinery and related industries

2017 WHERE INNOVATION MATTERS. 12–18 NOVEMBER HANOVER, GERMANY PREVIEW DAYS 12/13 NOVEMBER

PREVIEW DAYS

AGRITECHNICA 2017 opens its doors on the first preview day, Sunday 12/11/2017

The two preview days are reserved for top investors, dealers and the press.

TECHNICAL SIDE PROGRAMME

Offering a high-calibre educational programme that comprises 200 forums, conferences, and workshops, AGRITECHNICA is considered the most relevant forum for the agricultural industry of the future. This is where the trends in technology and critical issues concerning the future of farming and farm machinery come under the spotlight. Join in the discussions!

www.agritechnica.com/de/fachprogramm

USEFULINFORMATION

IMPORTANT DEADLINES

EARLY NOVEMBER 2016 Register at www.agritechnica.com/onlineservice

1 FEBRUARY 2017 Exhibitor registration deadline and start of stand allocations

MAY 2017 Despatch of booking confirmation, floor plan and invoice

MAY TO OCTOBER 2017 Online service bookings

6-11 NOVEMBER 2017 Stand installation

12-18 NOVEMBER 2017 Show

19-24 NOVEMBER 2017 Stand dismantling

DOWNLOADS

Fact Sheet Agritechnica 2015 review Logos and banners Check listwww.agritechnica.com

HOTELS AND PRIVATE ACCOMMODATION

www.visit-hannover.comwww.at.hanno-fair.com

YOUR DIRECT CONTACT TO US AT DLG

agritechnica@DLG.org | Tel. +49 69 247 88-255

98,000 INTERNATIONAL VISITORS FROM 115 COUNTRIES

1,600 INTERNATIONAL EXHIBITORS FROM 52 COUNTRIES

USEFULINFORMATION

THE WORLD’S LARGEST TRADE FAIR FOR AGRICULTURAL MACHINERY

GERMANY | 354,285 visitors, 1,270 exhibitors

WESTERN EUROPE | 72,141 visitors, 979 exhibitors

EASTERN EUROPE | 14,350 visitors, 202 exhibitors

NORTH AMERICA | 5,504 visitors, 113 exhibitors

ASIA | 2,359 visitors, 163 exhibitors

CENTRAL AND SOUTH AMERICA | 1,179 visitors, 34 exhibitors

AFRICA | 1,179 visitors, 1 exhibitor

OCEANIA | 786 visitors, 1 exhibitor

NEAR/MIDDLE EAST | 688 visitors, 129 exhibitors

WHERE VISITORS AND EXHIBITORS COME FROM

VISITORS Total number International

2011 2013 2015

EXHIBITORS Total number International

2011 2013 2015

Source: representative survey of exhibitors and visitors by Wissler & Partner/FKM certifi ed

419,121448,912 452,471

97,676 106,725 98,186

2,7042,897 2,892

1,3441,513 1,622

Source: representative survey of exhibitors and visitors by Wissler & Partner/FKM certifi ed, multicode answers

Crop production 73 %

Animal production 52 %

Forestry 28 %

Bio energyRenewable resources 15 %

Field vegetablesSpecial crops 10 %

Municipal services 7 %

Other services 14 %

The main target groups are farmers, contractors, dealers and service providers who account for 73% of the visitorsVISITORS BY INDUSTRY SECTOR

Farming 57%

Forestry 4 %

Sales | Services 8 %

Contractors 8 %

Manufacturers | Suppliers 9 %

Landscapers | Municipalities 1 %

Universities | Vocational training Organizations | Consultants 4 %

Other 9 %

Farming/forestry growing by business

WEST 3

NORTH 1

NORTH 2NORTH 3

EAST 2

EAST 3

SOUTH 1

WEST 1

WEST 2

YOUR PLACE IN THE FUTURE.12–18 November 2017 at the Hanover Exhibition Centre

SITE MAP

DLG – THE OPEN NETWORK AND EXPERT VOICE.

Supporting the transfer of expert knowledge, of quality standards and of technology, DLG promotes the farming and food industries and agricultural business around the globe, thereby contributing to a sustainable livelihood for humankind. Collaborating with experts around the world in an open network, DLG develops future-proof solutions that meet the challenges faced by the in-dividual sectors of the industry and organizes pioneering shows and events. Furthermore, its renowned quality tests of food, agricultural equipment and inputs lead the way in international standards. Drawing on a network of experts, DLG develops new concepts and incentives that inspire and drive the farming world. Founded in 1885 and with more than 27,000 members, DLG is today considered the leading organization and repre-sentative of the farming, food and agri industry. As a non-profi t and politically independent body that is at the centre of an extensive international network, DLG is open to anybody with an interest in farming and food production.

DLG Service GmbHEschborner Landstraße 12260489 FrankfurtGermanyInfo@DLG.org • www.DLG.org