Where are we now? Since set-up of recruitment unit (2011) Visible employer branding (EVP) Automated...
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Transcript of Where are we now? Since set-up of recruitment unit (2011) Visible employer branding (EVP) Automated...
Where are we now?Since set-up of recruitment unit (2011)
• Visible employer branding (EVP)• Automated multi-posting of adverts• Asynchronous video-screening• Social & Professional media
presence• Multimedia integrated into
vacancies• New Careers site (Drupal)
Recruitment 3.0 Strategy1. Develop Referral mechanism2. Implement more pro-active
sourcing3. Investigate Mobile presence
• Responsive web-design• Test the waters “going mobile”
4. SEO5. ATS
“31% of Google searches that contain the word “jobs” come from mobile devices”
2013: The future is mobile!
“38% of UK tablet owners spend more of their time on their device than watching
TV.”
Website (mobile version)• Drupal enables responsive design• Observe & implement best practices• Measure
Apps: Should we go Mobile?
Candidate Survey (2011)
61%
39%
Yes, we should go mobile!
App – current: Let’s keep it simple!Version 1.0>> regroup existing media
“One stop social media shop”• Access to open jobs/prog.• Share/like/send to (options)• CERN People/culture/values• Recruitment Videos/photos• Brand• Future Development• Drupal (CMS)• Android, iOS, Windows, Blackberry
No “apply” feature via the app (V1.0) “Four out of five Facebook users are from a mobile device”
App - current
> 10k £ 4k CHF
App – current: prototype
App – Possible Future• Rethink apply process
Thoughts• Mobile is an
“additional channel” where presence is essential
• Will force us to rethink processes
• Avoid mapping existing processes to this technology