What's Wrong with Your SDR and How to Fix It (Pat Hillery)
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Transcript of What's Wrong with Your SDR and How to Fix It (Pat Hillery)
What’s Wrong with Your SDR and How to Fix It
Introduction
Senior Partner
Analytics Demystified
ADAM GRECODirector Solutions Engineering
ObservePoint
PATRICK HILLERY
Agenda
1. ObservePoint SDR Background2. Example Problems & Solutions3. Live Demo
Why ObservePoint & SDR?
Start with End in Mind.Digital Documentation 3rd Party Tags
Why YOUR SDR might not be up-to-date?
Lacking:• Automation
• Central Access & Updating
• Short Term Business Impact
ObservePoint Labs Purpose
What The ObservePoint Labs Are Not• Final solution to solving a problem• Fully tested by engineering team• No uptime requirements
Matt Thomas Product ManagerObservePoint
What The ObservePoint Labs Are• Light weight solutions• Proving ground for future features• Tool for gathering feedback
Documentation Types
Global Governance Project1. All 3rd Party tags2. 1 Tag Variable Detail 1. Requirements
2. Project Status3. Developer Technical Specification4. New Feature Variable Outline
Free Google Sheets Add-on
Problem: Standardization
Site or AppVendor Settings
Documentation
ObservePoint APIAnalytics Vendor API
Standardization
Vendor SettingsWeb Site
Documentation
Generate Variable & Tag Templates
Problem: Multiple Report Suites
Report Suite AReport Suite B
Report Suite CReport Suite D
Report Suite EReport Suite F
How do we Audit and automatically resolve differences we find?
Group & Sync Multiple Report Suites
Problem: How Do I Automatically Validate?
Digital Documentation 3rd Party Tags
Add Implementation & Validation Docs
Pull Top 5 Values & Generate Regex
Problem: How Do I Document Processing Rules?
Processing Rules
Analytics Report
Import Processing Rules
Standardization
Vendor SettingsWeb Site
Documentation
Problem: How Do I Document 3rd Party Tags?
I don’t even know what 3rd party tags we have implemented?
Generate Template & Get All Vendor Tags
Retrieve All Vendor Tags & Check Status
Problem: How Do I Automatically Validate All 3rd Party Tags?
Digital Documentation 3rd Party Tags
Retrieve All Vendors & Check Status
DemoO B S E R V E P O I N T L A B S
Questions?
Free Website Audit
This audit will identify tracking errors that cause inaccuracies in your analytics data.
www.observepoint.com 1-855-878-8466 [email protected]
