Whats working online jason weaver
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ADVANCED ONLINE Director of Web Strategies: Jason Weaver
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Local search overview
http://www.brightlocal.com/2013/06/25/local-consumer-review-survey-2013
5 core factors that matter: website, links, reviews, blogging, social media
Website
Links
Reviews
Blogging
Social Media
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LinksOther websites talking about you
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Link BuildingCorporate Monkey Bars, Directories, Local Websites, Blogs, News Papers, Organizations, Social Sites
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Link BuildingCorporate Monkey Bars, Directories, Local Websites, Blogs, News Papers, Organizations, Social Sites
Organizations Home shows
Local websites Magazines
News papers Social media
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On others blogsMBS corporate is helping with this now
http://yournashvillerealestate.com/get-an-organized-garage-in-nashville/
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Name
Address
Phone Number
Monkey Bars123 Road #117Salt Lake City, Utah(208) 567-5678
Monkey Bars, LLC123 Rd Ste 117SLC, Utah(208) 334-3456
Monkey Bar Storage#117 123 RoadSalt Lake, UT(208) 123-1234
Thanks Mike @ http://www.miftymarketing.com
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ABC Co. 123 Road #117Salt Lake City, Utah(208) 567-5678
Alfa Beta Cappa Co. 123 Rd Ste 117SLC, Utah(208) 334-3456
Alfa Beta Cappa #117 123 RoadSalt Lake, UT(208) 123-1234
Thanks Mike @ http://www.miftymarketing.com
Problem Multiplies With Multiple Businesses
Monkey Bars123 Road #117Salt Lake City, Utah(208) 567-5678
Monkey Bars, LLC123 Rd Ste 117SLC, Utah(208) 334-3456
Monkey Bar Storage#117 123 RoadSalt Lake, UT(208) 123-1234
Cool Construction123 Road #117Salt Lake City, Utah(208) 567-5678
Cool Construction, LLC123 Rd Ste 117SLC, Utah(208) 334-3456
Cool Construction Systems#117 123 RoadSalt Lake, UT(208) 123-1234
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2 Cases of N.A.P. Confusion
Hired an SEO company to work on their construction company1st Caused both the local garage website and the construction website to loss traffic
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Like Paying to Get Stuck On It’s A Small World
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2 Cases of N.A.P. Confusion
Hired an SEO company to work on their construction company2nd Informed us and rankings continued to improve for both websites
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Link Building – Full Web of SourcesCorporate Monkey Bars, Directories, Local Websites, Blogs, News Papers, Organizations, Social Sites
http://www.getlisted.org
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Links
How to get more links
Think about every one that could give you a link and ask for itKeep your business information straight Let us know of other companies working for you
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ReviewsReviews on Google+ Local
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Reviews Survey
Responses2,100USA & CanadaRepresented
TrustedBright Local a leader in review research
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Reviews79% of consumers trust online reviews as much as personal recommendations (up from 72% in 2012)
http://www.brightlocal.com/2013/06/25/local-consumer-review-survey-2013
79%
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Reviews67% of consumers read up to 6 reviews before they form an opinion about a company
http://www.brightlocal.com/2013/06/25/local-consumer-review-survey-2013
67%
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Reviews65% of consumers are more likely to use a business which has positive online reviews (up from 52% in 2012)Just 24% of consumers said that they select a business based on other factors then reviews (down from 28%)
http://www.brightlocal.com/2013/06/25/local-consumer-review-survey-2013
65%
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Competitive Edge
/79 Quantity of reviews inside Google+ Local business listings7
5 or more reviews results in Google showing stars on Google searches
http://www.davidmihm.com/local-search-ranking-factors.shtml
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7/79 - Quantity of reviews inside Google+ Local business listings
Reviews on Google+ Local business pages
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Your reports & warranty activations
Where we collect emails to solicit reviews
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Reviews
How to get more reviews
Fill out report docsCollect emails & share them in your docGive your customers warranty cardsTell your customers you will be emailing them how to leave you a review
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Blogging & SocialYour blog & others blogYour SM & others SM
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On your own blogOptional
http://yournashvillerealestate.com/get-an-organized-garage-in-nashville/
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Facebook3 largest search engineIf you want to do Facebook ads you’ll want a following
http://https://www.facebook.com/pages/Monkey-Bar-Storage/113731918702801/
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Google+More tabs and Authorship matter
http://https://www.facebook.com/pages/Monkey-Bar-Storage/113731918702801/
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Why people like a business/brand
Matt McGee Local U Presentation & More in-depth http://www.smallbusinesssem.com/why-we-like-follow-businesses-online/3618/
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What people want from you on SM
Matt McGee Local U Presentation & More in-depth http://www.smallbusinesssem.com/why-we-like-follow-businesses-online/3618/
Respond to People
Promotions
Regular Posts
Share recent jobsLocal news/holidaysNew products & dealsNew videosTipsHome showsComment on others postsRespond to comments
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3 examples of things to share
http://yournashvillerealestate.com/get-an-organized-garage-in-nashville/
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Blogging / Social
Get more from blogging & SM
Follow corporate blog & social mediaIf you are on SM mind the 3 categoriesTake good photos of every job you doWe are seeking dealers who want to test blogging & Google+/Facebook
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CustomizationBanners & Pricing
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BannersWe can place banners on any page
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Customization – Pricing & IdeasWe can add pricing
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We have new product photos & videos readyLet us know if you will be offering them in replace or in addition to
New ProductsWeb Ready
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Customization
Get more from your website
When big things happen let people knowConsider adding banners, pricing or examplesBe clear about what products you are offering
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