What's New(ish) With LinkedIn - March 2012

What’s NEWish With �

we ENCOURAGE tweeting!

brought to you by the

NUMBER 5 �

who am i?

5,852,039 �

what we’ll TALK about 1� HOME BASE �

2� AWARENESS�

3� COMMUNITY �

4� TARGETING �

5� OOOH SHINY!�

your profile

HOME BASE �1�

100% COMPLETE profile 1) Add a profile photo �

2) List current position + at least 2 prior jobs�

3) 5 or more skills on your profile�

4) Write a summary about yourself �

5) Fill out your industry and zip code�

6) Add where you went to school �

7) Have 50 or more connections�

SOURCE: h*p://blog.hubspot.com/blog/tabid/6307/bid/29863/Heatmaps-‐Reveal-‐Where-‐People-‐Look-‐on-‐Social-‐Media-‐Sites-‐Research.aspx

FRESHNESS counts

KEYWORD rich

LINKEDIN skills

Talent SelecNon

connecting STRATEGY

size matters... SORTA�

LINKEDIN applications

company profile

AWARENESS�2�

share PRODUCTS & SERVICES

drive RECOMMENDATIONS�

spread your MESSAGE add THIS�

CUSTOMIZE pages �

review ANALYTICS

groups

COMMUNITY �3�

join TARGETED groups�

check group STATISTICS

build RELATIONSHIPS

message for FREE �...for now

create POLLS

create & share EVENTS

advertising

TARGETING �4�

targeted ADS 1) Profession�

2) Seniority�

3) Industry�

4) Company Size�

5) Geography�

6) Education�

DISPLAY ads

CONTENT ads

RECOMMENDATION ads

PARTNER messages

basically... DIRECT MAIL �

more cool stuff

OOOH SHINY!�5�

LINKEDIN developers

developer.linkedin.com�

LINKEDIN labs linkedinlabs.com �

LINKEDIN student center

linkedin.com/studentjobs�

LINKEDINish on FACEBOOK�

LINKEDIN card munch

cardmunch.com�

QUESTIONS?�

thank you! [email protected]�

http://unbridledtalent.com�

http://www.facebook.com/UnbridledTalent �

http://www.linkedin.com/in/jennifermcclure�

http://twitter.com/JenniferMcClure�

What's New(ish) With LinkedIn - March 2012

Business

Transcript of What's New(ish) With LinkedIn - March 2012