What's the Magic in LinkedIn?
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![Page 1: What's the Magic in LinkedIn?](https://reader034.fdocuments.in/reader034/viewer/2022042907/5887dfd01a28abfb678b6493/html5/thumbnails/1.jpg)
Efrat Fenigson Director of Marketing Comm.
@efenigson
It’s a Kind of Magic…
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Hats
staff
subscribers
years of experience
clients countries
technology partners
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• Recipe, DNA
• The magic
• Tips
• Tricks
• Examples
Sneak peek
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10
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In 2015 for VO: costs 78% less, twice more leads
Content marketing generates 3 times more leads than
traditional outbound marketing, but costs 62% less. (Demand Metric)
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Inbound Marketing = Content + Context
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What’s LinkedIn?
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1. Social
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2. Self branding tool
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3. Career booster
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4. Content machine
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5. Distribution channel
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6. Lead generator
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http://www.demandwave.com/
Wibbitz: 67% of LinkedIn users considered themselves “news junkies”,
more than any other social media group.
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Creating magic
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10-25 new contacts a week. Create bonds, echo each other
Your profile
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Your content
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Your viewers
Learn, connect
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Your connections
60%+ of leads I ask to connect, do so after downloading content.
If they’re interesting - follow up. Otherwise, “just” nurture.
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Your posts
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Your customers
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• Post 1-3 times a day, every day
• Blogs, case studies, white papers, curated content, photos
• Echo with your personal profile and your team's profiles
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Sponsored posts
1.9% CTR
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Sponsored posts – A/B testing
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Your blog
• Past 3 months: 50% of Blog social traffic - LI
• In 2015: 11% of all leads - LinkedIn
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Your blog
3660 followers
3-10% views
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Your outbound
Inmails for events /
meetings –
country dependent
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Your inbound
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Your groups
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Your group
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Groups - successes
Curated
82 clicks, 29 replies
Owned content
123 clicks
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My reach
3 months, 478 messages
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Their clicks
3 months, 478 messages
1546 clicks, 576 interactions
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My conversion
3 months, 478 messages
1546 clicks, 576 interactions
3000 visits (inc. referals), 45 leads
1.5% conversion, (+10 direct leads – 1.9%)
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Wrapping up
• Have a killer profile
• Build your community, slowly, gradually, continuously
• Share valuable stuff
• Share others’ stuff
• Keep it simple, at eye level
• Don’t hesitate to approach
• Boost your content to the right targets
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Make magic!
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Efrat Fenigson @efenigson
Thx