What's New in ilinkONE Version 8 (June 2012)
-
Upload
interlinkone -
Category
Business
-
view
329 -
download
2
description
Transcript of What's New in ilinkONE Version 8 (June 2012)
![Page 1: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/1.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
Business Development ProgramWebinar:June 20th, 2012
What’s New in ilinkONE Version 8
![Page 2: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/2.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
Housekeeping Notes
• Recording Will Be Sent Via Email
• Submit Any Questions or Problems
• P.S. Thank you for joining us!
![Page 3: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/3.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
Today’s Discussion
![Page 4: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/4.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
Today’s Webinar
• Only so much to fit into one hour!
• Today is Primarily Focused on Marketing and CRM items
• Orders and Warehouse Webinar: Coming Next!
![Page 5: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/5.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
Product Enhancements
![Page 6: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/6.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
Contact Management: Lists
• In the past, contact “Lists” were only accessible to the user that created them.
• The workaround was to view the List results and save it as “Shared Query”.
![Page 7: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/7.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
Contact Management: Sharing New Lists
• Users can now choose to share lists with others
![Page 8: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/8.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
Contact Management: Sharing New Lists: Options
• Shared lists can be assigned directly to specific clients and set as viewable for certain Permission levels.
![Page 9: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/9.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
Contact Management: Sharing Existing Lists
• Step 1: Click the Edit button, select the List
• Step 2: Check the “Share with Everyone” box
![Page 10: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/10.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
Lists That You Could Start Sharing Today
• Holiday Party Invitations• Customer Lists• Employee Lists• PR/Industry Outreach• Newsletter Subscribers• Trade Show Registrants• And more
![Page 11: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/11.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
Variable Subject Lines: Email Blasts
• In the past, customers could use variables/keywords to customize Subject Lines for Emails that were controlled through “Email Administration”.
• This is now possible to do for emails that are sent out through the “Email Blasts” function in Contact Management.
![Page 12: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/12.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
Variable Subject Lines: Email Blasts
![Page 13: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/13.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
Variable Subject Lines: Email Blasts – In Action
![Page 14: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/14.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
Ideas for Personalizing Variable Subject Lines
• Basic Contact Information: First Name, Company
• Location Information: City, State
• Previous Purchasing History (based on User-Defined Contact Fields)
![Page 15: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/15.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
Tracking Opens for Your Email Blasts
• In the past, customers had to place the keyword “{{EmailTemplateTracking}}” inside of their HTML templates in order to track if emails were “opened”.
![Page 16: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/16.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
Tracking Opens for Your Emails: Enhancement
• You no longer need to manually include the “{{EmailTemplateTracking}}” keyword.
• It is now automatically inserted when the Email is sent.• Reporting remains the same!
![Page 17: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/17.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
Email Bounces: Collecting and Managing
• Our software can process, parse, and report on Emails that have bounced for specific reasons.
• In the past, customers needed to:– Include a special “FROM” address (such as
– Or, ask us to manually process them
![Page 18: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/18.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
Email Bounces: Collecting and Managing:
• This process is now automatically handled!
• You can use whatever address you’d like in the FROM
• Our system will automatically capture and process the Bounces for you.
![Page 19: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/19.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
Email Bounce Reporting
![Page 20: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/20.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
Coming Soon…
• Bounced Emails will appear automatically on:
– Email Blast History Report– Contact Record
![Page 21: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/21.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
Custom Opt Out Links and Tracking
• We do provide the auto-insert option – however, there is limited control over placement, formatting, and wording.
• The other option is to include a custom Opt-Out link inside of your HTML template, and then un-check the box above when sending the email.
![Page 22: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/22.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
Custom Opt Out Links: Coding
• Include whatever text you’d like around the link!
• The link must point to a variation of this:
– http://www.webfulfillment.com/ilinkONE/subscribe.asp?E=T&EBID={{EmailBlastID}}&UN=1
![Page 23: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/23.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
Custom Opt Out Links Benefits!
Email Blast Report: Results Page
Custom, Formatted Message
![Page 24: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/24.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
Mobile-Optimized Landing Page/Survey
• HTML Code for Producing Mobile-Optimized Landing Pages, Surveys, Registration Forms, and More
• Contact us for more information!
• HTML will be made available in the MRC too
![Page 25: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/25.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
Contact Search: Zip Code/Radius
• On the Contact Search filter page, you can choose to return contacts that fall within X amount of miles from a Zip Code.
![Page 26: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/26.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
Automated Marketing Events
• This feature allows customers to schedule emails to be sent automatically based on certain data points associated to contacts.
![Page 27: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/27.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
Examples/Applications #1
Happy Anniversary / Birthday Notices
An email could be sent each day to any contact’s who happen to have a birthday or anniversary on that day.
![Page 28: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/28.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
Examples/Applications #2
Welcome New Members / Customers:
An email could be sent each day/week/month to any new records that are flagged as “new customers”.
![Page 29: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/29.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
Examples/Applications #3
Acknowledge Repeat Customers
An email could be sent that includes a custom coupon/discount code value based on someone’s past history or membership level.
![Page 30: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/30.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
Examples/Applications #4
Membership Levels / Loyalty Programs
An email could be sent each day to anyone that has reached a new Membership Level status.
This could be used by:– Casino, Hotels, Airlines,
Restaurant, Etc.
![Page 31: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/31.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
NEXT…
• To demonstrate how this feature could be utilized in real-life, we will walk through the specifics of a Loyalty Program.
![Page 32: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/32.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
Real-Life Application
• Company has 4 levels for their customers: None, Bronze, Silver, Gold.
• When a customer reaches a new level, the company may want to send them specific email blasts.
• ilinkONE Version 8 can help to automate that process for them!
![Page 33: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/33.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
How this would work: Overview
• UDCFs would be created for the Membership Levels
• Unique Email Templates would be created for each Event (i.e. Contact went up to a new level)
• You would use the Triggered Events feature to set up when each Email Template should be sent out, and what UDCF field should trigger it.
![Page 34: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/34.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
How this would work: Data
• A new User-Defined Contact Field would be created titled “Customer Level”. Options for each of their levels would be added too.
• The client would supply data on a regular basis, listing their customers and the current level.
• That data would be imported into our system.
![Page 35: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/35.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
How this could work: Emails
• Before any data is imported, you would build a unique email template for each level.
• For example:– Template 1: Welcome to the Bronze club– Template 2: Welcome to the Silver club– Template 3: Welcome to the Gold club
![Page 36: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/36.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
How this would work: Scheduling
• You would then use the Triggered Events functionality to automate which email templates should be sent for each UDCF option for the “Customer Level” field.
• You would specify that the “Welcome to Bronze” template is sent whenever a customer goes from “None” to “Bronze”, and that the “Welcome to Silver” template is sent whenever a customer goes from “Bronze” to “Silver”, etc.
![Page 37: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/37.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
How this would work: Automatically
• Once the Triggered Event is set up, then it’s pretty much a hands-off operation.
• Our script would run each night to analyze the latest data that’s been imported.
• If it finds a condition has been met for a record, it will send the appropriate email automatically for you.
![Page 38: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/38.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
How It Will Work: Step 1
• Go to the “Triggered Events” functionality within the ilinkONE Version 8 software.
• Click the “Add New Triggered Event” button
![Page 39: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/39.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
How It Will Work: Step 2
• Via this Administration screen, enter the appropriate details describing what this Triggered Event will do.
![Page 40: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/40.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
How It Will Work: Conditions
• Next, you’ll set up your Conditions. Check out the screenshot above to see examples of that.
![Page 41: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/41.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
How It Will Work: Actions
• Next, you’ll set up your actions. You would choose and enter the details for which Email should be sent based on each of the Conditions that you created.
![Page 42: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/42.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
And that’s it!
• From that point on, the ilinkONE Version 8 system will be able to handle the automation of sending the emails.
• The Triggered Emails script will run every day, checking to see if any of the Conditions you’ve created have been set. If so, it will execute the Actions.
![Page 43: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/43.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
Things to Know!
![Page 44: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/44.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
Next Webinar on Product Enhancements
• Focused on Online Ordering, Warehouse Management, Client Setup and Rules.
• Including:– Phantom Parts– Print Specs– Scheduled Reporting – And more
• Stay tuned to your inbox for an invitation!
![Page 45: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/45.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
Marketing Resource Center
• Recordings, How-to Guides, and More!– http://www.webfulfillment.com/MRC
![Page 46: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/46.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
Updated Manual: MRC and Left-Navigation Menu
![Page 47: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/47.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
MFSA Annual Conference
• Visit the interlinkONE and Grow Socially booths!
• John Foley: “Making Money with Mobile”• Karen DeWolfe: “Saving Time & Money in Warehouse Ops”• Dena Woerner: “Standing Out in a Sea of the Same”
![Page 48: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/48.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
Need Help with Your Marketing Efforts?
• Consulting and Development of Marketing Strategies and Plans
• Online Marketing Audits• Social Media Management
and Monitoring• Website Design and
Development
• http://GrowSocially.com
![Page 49: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/49.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
Mobile Solutions
http://iFlyMobi.com http://QReateAndTrack.com
![Page 50: What's New in ilinkONE Version 8 (June 2012)](https://reader036.fdocuments.in/reader036/viewer/2022062703/5554ce81b4c9051b6e8b4812/html5/thumbnails/50.jpg)
What’s New in ilinkONE Version 8interlinkONE 2012
!THANK YOU!