Whats app
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Transcript of Whats app
![Page 1: Whats app](https://reader034.fdocuments.in/reader034/viewer/2022051412/54c86e894a7959ac718b45b7/html5/thumbnails/1.jpg)
MADE BYPRAFUL KUMARIxth C
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What is WhatsApp?
• WhatsApp Messenger is a proprietary, cross-platform instant
messaging application for smart phones. • In addition to text messaging, users can send each other images, video and
audio media messages.
• The client software is available for iOS, BlackBerry OS, Android, Symbian, Series 40, and Windows Phone.
• Competing with a number of Asia-based messaging services WhatsApp handles two billion messages per day as of April 2012, growing from one billion in October 2011.
• According to the Financial Times, WhatsApp "has done to SMS on mobile phones what Skype did to international calling on landlines."
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WHAT’S THIS APP!!• No International Charges• Founded in 2009 and is based in Santa Clara, California • Cross-platform mobile messaging app• Available for iPhone,BlackBerry,Windows,Android,Nokia• No Hidden Cost• Multimedia• Group Chat in Feb’2011• Say no to PINs and Usernames• No need to Login/Log Out• Offline Messages
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Software Specification• Developer(s) : WhatsApp Inc.• Stable release: Android
2.8.1504 (July 30, 2012) BlackBerry OS 2.8.1914 (August 12, 2012) iOS 2.8.2 (July 13, 2012) Symbian 2.8.13 (August 16, 2012) Windows Phone 2.8.2.0 (September 10, 2012)
• Development status : Active• O.S : Android, BlackBerry OS, iOS, Symbian, Series 40, and Windows Phone• Type : Instant Messaging• License: Proprietary• Website : whatsapp.com
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ORIGIN
• An invention by ‘two guys with an experience of 20 years at Yahoo! Inc.’, American Brian Acton & Ukrainian Jan Koum as per the official website in 2009.
• A dream come true of talking to a friend sitting oceans apart through radio-waves.
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TECHNOLOGY• Embodied Technology• Technology Enablers– Compatibility– Interface– Bandwidth– Security
• Programming Language– JavaScript
• Image Formats– JPEG– PNG
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Features of WhatsAppSending Places:
allowed you to send your location to your chat partner or to your group chat.
It is useful if you want to share your approximate location on a map.
Group Icon:personalize your group chat by attaching a custom icon
to your group
Group chat:You can exit a group chat that you are in at any timeYou can control group chat alerts and notifications
separately from individual messages.
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• Hits 400 million active users-& lashes out viciously at rivals.
• 430 million monthly active users, over 35 million in India.
• Achieved a new record of 27 billion messages in a day.
• Obliterates its own record, processes 54 billion messages on New Year’s Eve.
• Not diversified• Weak distribution
network• To access the account can
only be paid by credit card only
• Only works with a data plan or wifi
• Competition• Product substitution• Similar applications and
free
ACHIEVEMENTS PROBLEMS
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• Messaging used to cost rs. 5 earlier.• Then way2sms came in with free sms.• And then whatsapp came up with innovation like:
No login or logout.• All most free.• Supports almost all platforms like windows,
andriod, black berry, apple.• Large number of emoticons.• Automatic connection through contacts.
RESULTS FROM CASE STUDY