whatisinboundmarketingfinal-140103105843-phpapp02

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W I b M r ?5-M Ov rv w
http://hub.am/1fWnKMfhttp://hub.am/1hPWqQRhttp://hub.am/1chxCfbmailto:[email protected]://hub.am/1atzZvF


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Whether youre ready or not,marketing has already been

r .


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Peoples behaviors have changed.Theyre tuning out traditionalmarketing tactics.


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The old marketing

86%skip TV ads

91%unsubscribefrom email

200Mon the

Do Not Call list

44%of direct mail isnever opened

BROKEN .playbook is


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In order to attract customers,

marketers have to provide them withsomething they will love .


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THIS IS

WHERE

COMES IN.inbound


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D

I b M r is a holistic, data-driven approach

to marketing that r individuals to your brand andv r them into lasting

customers.


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Cold CallingCold Emails (SPAM)

Interruptive AdsMarketer - Centric

SEOBlogging

AttractionCustomer - Centric

INBOUNDTRADITIONAL

vs .

W M I b Dff r ?


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When you use inbound marketing,

r .


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M Using inbound marketing can turn strangers intocustomers and promoters of your business.


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C By publishing the right content in the right place at the right time ,your marketing becomes relevant and helpful to your customers,

not interruptive.

Now thats marketing people can love .


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I M -C M r Inbound Marketing is multi-channel by nature because it approaches

people where they are, in the channel where they want to interact withyou.

C - -

K w r S r

S M E

M r A

W &L

B


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I b F Create blog content, search engineoptimize ( SEO ) your content, andpromote it on social media sites.

Place calls-to-action throughout your websiteto drive visitors to landing pages with forms.Visitors fill out the forms to get whatever youreoffering and become leads.

Send your leads automated emails to drive themalong your buying cycle. Provide your sales team withlead intelligence so they can make more effectivesales calls.

Analyze the success of your marketing campaigns, anddetermine which areas need further optimizations forfuture success. Analyze

GetCustomers

Get Traffic

Get Leads


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IS EFFECTIVE.inbound


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I b 61% b

OUTBOUND: AVG COST/LEAD: $346

INBOUND:

AVG COST/LEAD: $135

Source: State of Inbound Marketing, HubSpot, 2012


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I b r b r



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H w T M I b S W r There are so many channels , and a different tool foreach channel. Trying to manage a campaign acrossall these different platforms can take up a lot of timeand resources

And that lowers effectiveness .

w r w .


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W M I b M r

simple .


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W W Ar

is the worlds #1 marketing platformdesigned to replace the worlds interruptive and annoyingmarketing with marketing people love.

Nearly 10,000 customers in 56 countries use HubSpotssoftware and award winning services and support to attract,

connect, engage, and delight visitors, leads, and customers.
http://hub.am/1atAXrMhttp://hub.am/1dZYfbkhttp://hub.am/1fWnKMfhttp://hub.am/1hPWqQRhttp://hub.am/1chxCfbmailto:[email protected]://hub.am/1atzZvF


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A -I -O S w r :I b M r + M r A HubSpothelpsbusinessesincrease thequality and

quantity oftraffic totheir websitewhilepersonalizing lead

generationoffers !

! ANDHubSpothelpsbusinessesconvertmore leadsinto payingcustomers.


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I r P f r : A T O P

Learn MoreLearn MoreLearn MoreLearn More

Learn More Learn More Learn More Learn More
http://www.hubspot.com/products/bloghttp://hub.am/1hlRwxDhttp://hub.am/1dZZBTphttp://hub.am/1dZZuXNhttp://hub.am/1iz7WD6http://hub.am/1iz7LaThttp://hub.am/1iz7AfQhttp://hub.am/1dZYFhVhttp://hub.am/1fWnKMfhttp://hub.am/1hPWqQRhttp://hub.am/1chxCfbmailto:[email protected]://hub.am/1atzZvF


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"The all-in-one aspect gives me the

necessary tools and analytics to manageinbound efforts from one dashboard . Quickand easy integration into Salesforce.comprovides the sales team useful info onleads. The training (both on-boarding andfree ongoing training) are invaluable ."

Mark Pendleton, Channel Marketing, NEC
http://hub.am/1cro1CHhttp://hub.am/1cro1CHhttp://hub.am/1fWnKMfhttp://hub.am/1hPWqQRhttp://hub.am/1chxCfbmailto:[email protected]://hub.am/1atzZvF


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of companies using HubSpots

inbound marketing platform

M r Tr ffi

92%

increased their traffic.

Source: MIT Sloan ROI Report
http://hub.am/1hlS46Rhttp://hub.am/1fWnKMfhttp://hub.am/1hPWqQRhttp://hub.am/1chxCfbmailto:[email protected]://hub.am/1atzZvF


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S M r Tr ffi

40% of these companies

75%

increased traffic

by at least (Thats quite a lot!)



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M r L

93%

increased their leads.



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M r L

93%

increased their leads.


65% of customers reported an increasein 4 months or less.


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L Gr w



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of companies using HubSpot

M r S

50%increased their salesconversion rate.



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inboundis the future of

marketing.


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Are you ready to see how we can

r f r your inbound marketing?

S W O r Ar S

Ab H bS

R R v w
http://hub.am/1cj6eAJhttp://hub.am/1cj6eAJhttp://hub.am/1cj6eAJhttp://hub.am/1cj6eAJhttp://hub.am/1cj6eAJhttp://hub.am/1cj6eAJhttp://hub.am/1cj6eAJhttp://hub.am/1cj6eAJhttp://hub.am/1cj6eAJhttp://hub.am/1cj6eAJhttp://hub.am/1cj6eAJhttp://hub.am/1cj6eAJhttp://hub.am/1cj6eAJhttp://hub.am/1cj6eAJhttp://hub.am/1cj6eAJhttp://hub.am/1cj6eAJhttp://hub.am/1cj6eAJhttp://hub.am/1cj6eAJhttp://hub.am/1cj6eAJhttp://hub.am/1cj6eAJhttp://hub.am/1cj6eAJhttp://hub.am/1cj6eAJhttp://hub.am/1cj6eAJhttp://hub.am/1cj6eAJhttp://hub.am/1cj6eAJhttp://hub.am/1cj6eAJhttp://hub.am/1cj6eAJhttp://hub.am/1cj6eAJhttp://hub.am/1cj6eAJhttp://hub.am/1cj6eAJhttp://hub.am/1cj6eAJhttp://hub.am/1fWnKMfhttp://hub.am/1hPWqQRhttp://hub.am/1chxCfbmailto:[email protected]://hub.am/1atzZvF

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