What You Need To Know About Google Possum

What You Need To Know About Google Possum Algorithm Update

Have you heard of recent Google update?

Well, you must have heard of Googles Panda Algorithm update, Penguin Update or Hummingbird update. Now its time to catch up with the most recent Google Update i.e. Possum Update.

Before we discuss all about Possum, we need to make it clear that Possum is not the official name for this Google update. This name was suggested by digital marketing expert, Phil Rozek who just felt that its a good name because of the work it does. If you are not familiar with the word Possum, I must tell you that Possum is a tree dwelling Australian marsupial that has a prehensile tail.

What is Google Possum?

The Google Possum update filter up the spam listings from local search results. According to Hawkins, the main motive of this filter update is to help expand the local search results and to remove spams from showing up in the Google Maps Search Results.

Now lets have a look on Effect of Google Possum on Local Search

Distance from target location doesnt evaluated strictly as used to beThe location of the Searcher is more important than everPossum has uphold the significance of a searchers location on local SERPsBusinesses sharing the same physical address as other organization may face challenges

What are the changes that Google Possum has done so far:

Businesses that was outside the physical city limits has an enormous spike in rankingGoogle now used to filter on the basis of address and affiliationThe physical location of the searcher is now more significant than it was beforeSearch Results vary to large extent based on little variation of the keyword searched.The local Filter is running more independently than organic filter

Now lets discuss the ways to avoid the Google Possum Update:

To prevent your listings getting filtered out by this latest algorithm update, just ensure that it doesnt have any duplicity and also make sure that is contains consistent information in all the pages. The details about your business must be accurate and completed.

The second thing you can do is to insert your Google map address while publishing your new content to gain more authority over your listing pages.

The first thing you can do is to get your listings registered now in Google My Business. This will definitely help to make listings more specific than unregistered ones.

You can see that Google Possum has come up with some major changes. In a lot of ways these Google algorithm updates have raised the playing field for many businesses and SEO specialists.

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