What Works in Corporate Coaching?

Peter Freeth

What Works in Corporate Coaching?

www.geniuslearning.co.uk

Who Does He Think He Is?CCoaching for 15+ yearsCNLP Master Trainer (SNLP #6)CAuthor of 12+ booksCGlobal performance and career coaching and

mentoring programsC SME, public sector, global corporateC UK, Asia Pacific, Latin America, North AmericaC 30+ participants, 3 years


Does Coaching 'Work'?CWhat do you mean by ‘work’?

C Does it increase performance?C Retention?C Engagement?C Job satisfaction?


The Rise of CoachingCCIPD, 2004C99% coaching produces tangible benefitsCCoaching is great!!


The Rise of CoachingCILM 2011C95% coaching benefits the organisationC39% undertake specific evaluation of coaching

interventionsCCoaching is great!!

C (But don’t ask us to prove it)


Very Little Objective DataCDeviney, 2000, line management coaches

C Employees rated change in manager’s skillsC No change!

CDuijts, 2008, reduce stress-related absenceC Improvements in health, life satisfactionC Reduced burnoutC No change in self-reported sickness absence


The Rise of CoachingCBe careful with your expectations!CCoaching does not solve performance

management problems – managers do!CCoaching does accelerate step change


The Coaching Timeline


Technology Assimilation


It Seemed Like a Good IdeaCHey! Coaching is awesome!CLet’s train all our managers to be coaches!CUK supermarket

C The average managers coachedC The best managers managed

CLazy managers use coaching to avoid confrontation


Managers as Coaches?CFundamental premise of coachingCThe coach cannot be responsible for the client’s

resultsCConflict of interestCGood delegation looks very similar to coachingCAn excuse for the manager to avoid confrontation?CExternal coach = surrogate manager


Coaching GoalsCCoaching is an unpredictable activityCWhere you end up depends on where you startCIt’s unlikely to deliver specific outcomesCYou can train skills, but you can’t guarantee

utilisation of those skillsCCoaching enables growthCGrowth can be measured, not predicted


Hidden AgendasC“We did all we could...”C“Can you coach my team to...”C“They’ll listen to you...”


Measure!


Stop Fixing PeopleCCoaching is a generative approachCRemedial change is very differentCThere is nothing ‘wrong’ with peopleCThere are no gapsCWhat more is possible?


Finding the Right Coach


Matching for ResultsCMatch the coach to the results you want, not

the candidate’s personalityCDon’t let the candidate choose the coach!CMatching to the candidates will impair the

results achievedCCoaching = changeCWho will get you to where you want to be?


IntegrationCA coach is not a surrogate manager

C “Fix my people then give them back”

CCoaching creates step changeCIntegrate the coach into ‘business as usual’CRespect confidentiality though!


Broaden the LearningCFour psychological learning approaches:

C Behavioural – Do somethingC Cognitive – Know how to do itC Constructivist – Create something newC Social – Share it with others

CDon’t rely solely on coaching:C Action Learning ProjectsC MentoringC Knowledge sharing


EngagementCEngage:

C Occupy or attract (someone's interest or attention)C Participate or become involved inC Establish a meaningful contact or connection withC Arrange to employ or hire (someone)C Pledge or enter into a contract to do something

CEngagement is a two way agreement


EngagementCCandidates fail to engage for various reasons:

C They don’t want toC They have other commitments or distractionsC They are afraid toC They have other plans

CGood management means treating everyone equally and fairly

CThe number one solution to disengagement?


DeselectionCNot a punishment!CIt’s just not right for you, right nowCDisengagement affects the whole team

C If Fred isn’t doing it right, why should I?


Questions?


Golden RulesCDesign for results, not candidatesCSet realistic and honest expectationsCGenerative, not remedialCSelect a coach for results, not styleCDon’t expect results, measure themCDon’t turn managers into coachesCInclude a variety of learning methodsCIntegrate the coach into management feedbackCIf they don’t engage, deselect them

What Works in Corporate Coaching?

Documents

Transcript of What Works in Corporate Coaching?