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what the HealthKit is this?!€¦ · what the HealthKit is this?! technology is fairly advanced and...
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what the HealthKit is this?!
Transcript of what the HealthKit is this?!€¦ · what the HealthKit is this?! technology is fairly advanced and...
what the HealthKit is this?!
technology is fairly advanced
and relatively cheap
technology is fairly advanced
and relatively cheap
personal devices are doing more
but risk commoditisation
technology is fairly advanced
and relatively cheap
personal devices are doing more
but risk commoditisation
medical companies are moving
from drug or device provision to
disease management
technology is fairly advanced
and relatively cheap
personal devices are doing more
but risk commoditisation
medical companies are moving
from drug or device provision to
disease management
all of this is in-keeping with
general healthcare trends
designing for people is not easy...
designing for people is not easy...
useful 60 to 70 percent of digital health startups are likely to
fail because they don’t have a good understanding of
who’s ultimately going to pay for their product
one third of medical device reports each year
involve use-error, and human factors are inherent in
virtually all device-related incidents
only 50% of patients in developed countries follow
prescribed treatment, contributing to125,000 deaths
and costing the US healthcare system $100Bn/yr
usable
desirable
designing for people is not easy...
useful
usable desirable
as mobile health continues to grow, people need to
remain central to our thinking
video >>>
as mobile health continues to grow, people need to
remain central to our thinking
we need to carefully consider
what data we collect and how
it can have an impact
many apps and devices are
difficult to use and fail to
motivate users
Apple’s Health app promises
a more holistic approach but
falls short in many ways
useful providing value to all stakeholders
consider individual goals of the patient, HCP & payer
pull data together in a way that is more meaningful for different
stakeholders
usable ensuring devices and apps are safe and easy to use
consider physical and cognitive capabilities of individual users
make app and device ecosystem more obvious and easy to
understand
desirable engaging & motivating patients to change behaviour
fit seamlessly into a patient’s lifestyle
understand and design for user’s emotions
