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our guide to SEO: http://selnd.com/seotable

http://searchengineland.com/guide/seo?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/guide/seo?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/guide/seo?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13

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Types Of SEO Factors:

On The Page SEO content site architecture

Off The Page SEO links trust social signals personalization

Violations & Penalties

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On The Page Factors: Content

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Cq: Content Quality

Trustworthy Authoritative

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Cr: Content/KW Research

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Cw: Content Words

source: GetKnownSEO.com

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Ce: Content Engagement

source: Avinash Kaushik

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Cf: Content Freshness

Updated recently Updated in real-time or

near real-time

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On The Page Factors: HTML

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Ht: HTML Title

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Hd: Meta Description

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Hh: Header Tags

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Hs: Structured Data

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On The Page Factors: Architecture

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Ac: Site Crawlability

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Ad: Duplication/Canonicalization

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As: Site Speed

Its Official: Site Speed as a Ranking Factor >>

http://searchengineland.com/google-now-counts-site-speed-as-ranking-factor-39708?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-now-counts-site-speed-as-ranking-factor-39708?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13

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Au: Descriptive URLs

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Off The Page Factors: Links

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Lq: Link Quality

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Lt: Link Anchor Text

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Ln: Number of Links

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Off The Page Factors: Trust

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Ta: Trust & Authority

S

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Th: Site History

Ti Id i

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Ti: Identity

Off Th P F t S i l

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Off The Page Factors: Social

S S i l R t ti

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Sr: Social Reputation

S S i l Sh

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Ss: Social Shares

Off Th P F t P li ti

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Off The Page Factors: Personalization

P C t

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Pc: Country

Pl L lit

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Pl: Locality

Ph P l Hi t

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Ph: Personal History

P S i l C ti

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Ps: Social Connections

Vi l ti & P lti

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Violations & Penalties

Vt Thin Content

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Vt: Thin Content

Va Ads / Top Heavy

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Va: Ads / Top Heavy

Vs Keyword Stuffing

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Vs: Keyword Stuffing

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Vc Cloaking

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Vc: Cloaking

Vp Paid Links

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Vp: Paid Links

Vl Link Spam

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Vl: Link Spam

Vd Piracy / DMCA Takedowns

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Vd: Piracy / DMCA Takedowns

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Algorithms & Updates

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Algorithms & Updates

Algorithm Updates

Data Refreshes & Filters

Index or Engine Updates

Famous Google Updates

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Famous Google Updates2000-2003Google Dance

Summer 2003Fritz

Jan. 2011ScraperJan. 2012Top Heavy

April 2012Penguin

Aug. 2012Pirate

Sep. 2012EMD

Sept. 2013Hummingbird

Jan. 2004Austin

Nov. 2003Florida

April 2004Sandbox

May 2005Bourbon

Oct. 2007Paid Links

March 2009Vince/Brand

May 2010May Day

Feb. 2011Panda

June 2013Payday

Nov. 2011Freshness

October 2005Big Daddy Jagger

Jan. 2007Supplemental

March 2008Dewey

June 2010Caffeine

Which Updates Matter?

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Which Updates Matter?

updates...

recent

most

Panda: Thin Content

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Panda: Thin Content

resource guide atSearchEngineLand.com:

Google Panda>>

Panda: Update Timeline

http://searchengineland.com/library/google/google-panda-update?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne1213http://searchengineland.com/library/google/google-panda-update?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne1213

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Panda: Update Timeline

Panda Update 1, Feb. 24, 2011 Panda Update 2, April 11, 2011 Panda Update 3, May 10, 2011 Panda Update 4, June 16, 2011 Panda Update 5, July 23, 2011

Panda Update 6, Aug. 12, 2011 Panda Update 7, Sept. 28, 2011 Panda Update 8, Oct. 19, 2011 Panda Update 9, Nov. 18, 2011: Panda Update 10, Jan. 18, 2012 Panda Update 11, Feb. 27, 2012 Panda Update 12, March 23, 2012 Panda Update 13, April 19, 2012

Panda Update 14, April 27, 2012 Panda Update 15, June 9, 2012: Panda Update 16, June 25, 2012 Panda Update 17, July 24, 2012 Panda Update 18, Aug. 20, 2012:

Panda Update 19, Sept. 18, 2012: Panda Update 20 , Sept. 27, 2012 Panda Update 21, Nov. 5, 2012 Panda Update 22, Nov. 21, 2012 Panda Update 23, Dec. 21, 2012 Panda Update 24, Jan. 22, 2013 Panda Update 25, March 15, 2013 Panda Update 26, July 18, 2013

Avoiding Panda

http://searchengineland.com/google-forecloses-on-content-farms-with-farmer-algorithm-update-66071?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-forecloses-on-content-farms-with-farmer-algorithm-update-66071?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-rolls-out-its-panda-update-internationally-and-begins-incorporating-searcher-blocking-data-72497?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-rolls-out-its-panda-update-internationally-and-begins-incorporating-searcher-blocking-data-72497?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/its-panda-update-2-not-3-google-says-76508?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/its-panda-update-2-not-3-google-says-76508?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/official-google-panda-update-2-2-is-live-82611?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/official-google-panda-update-2-2-is-live-82611?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/official-google-panda-2-3-update-is-live-87230?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/official-google-panda-2-3-update-is-live-87230?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/googles-panda-update-launches-internationally-in-most-languages-89214?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/googles-panda-update-launches-internationally-in-most-languages-89214?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/confirmed-google-panda-2-5-update-arrived-this-week-95222?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/confirmed-google-panda-2-5-update-arrived-this-week-95222?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/taking-a-closer-look-at-the-googles-panda-2-5-flux-97603?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/taking-a-closer-look-at-the-googles-panda-2-5-flux-97603?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/minor-google-panda-update-on-november-18th-101891?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/minor-google-panda-update-on-november-18th-101891?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-panda-3-2-update-confirmed-109321?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-panda-3-2-update-confirmed-109321?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-confirms-panda-update-link-evaluation-local-search-rankings-113078?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-confirms-panda-update-link-evaluation-local-search-rankings-113078?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-says-panda-update-is-rolling-out-now-116444?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-says-panda-update-is-rolling-out-now-116444?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/winners-losers-from-googles-webspam-update-119493?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/winners-losers-from-googles-webspam-update-119493?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/panda-update-3-6-on-april-27th-120227?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/panda-update-3-6-on-april-27th-120227?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/official-google-panda-update-version-3-7-on-june-8th-124281?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/official-google-panda-update-version-3-7-on-june-8th-124281?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/official-google-panda-update-version-3-8-on-june-25th-125945?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/official-google-panda-update-version-3-8-on-june-25th-125945?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-panda-update-3-9-128529?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-panda-update-3-9-128529?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-panda-refresh-on-august-19th-version-3-9-1-131284?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-panda-refresh-on-august-19th-version-3-9-1-131284?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/panda-update-3-92-rolling-out-or-is-it-panda-4-0-time-133607?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/panda-update-3-92-rolling-out-or-is-it-panda-4-0-time-133607?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-panda-update-20-released-2-4-of-english-queries-impacted-135291?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-panda-update-20-released-2-4-of-english-queries-impacted-135291?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-panda-update-20-released-2-4-of-english-queries-impacted-135291?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-releases-panda-update-21-138902?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-releases-panda-update-21-138902?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/confirmed-google-panda-refresh-22-happened-on-november-21st-141098?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/confirmed-google-panda-refresh-22-happened-on-november-21st-141098?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/official-google-panda-update-23-impacting-1-3-of-queries-143271?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/official-google-panda-update-23-impacting-1-3-of-queries-143271?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-panda-update-version-24-1-2-of-search-queries-impacted-146149?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-panda-update-version-24-1-2-of-search-queries-impacted-146149?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-panda-update-25-seems-to-have-hit-151732?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-panda-update-25-seems-to-have-hit-151732?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-confirms-panda-update-is-rolling-out-this-one-is-more-finely-targeted-167219?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-confirms-panda-update-is-rolling-out-this-one-is-more-finely-targeted-167219?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-confirms-panda-update-is-rolling-out-this-one-is-more-finely-targeted-167219?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-panda-update-25-seems-to-have-hit-151732?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-panda-update-version-24-1-2-of-search-queries-impacted-146149?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/official-google-panda-update-23-impacting-1-3-of-queries-143271?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/confirmed-google-panda-refresh-22-happened-on-november-21st-141098?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-releases-panda-update-21-138902?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-panda-update-20-released-2-4-of-english-queries-impacted-135291?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/panda-update-3-92-rolling-out-or-is-it-panda-4-0-time-133607?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-panda-refresh-on-august-19th-version-3-9-1-131284?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-panda-update-3-9-128529?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/official-google-panda-update-version-3-8-on-june-25th-125945?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/official-google-panda-update-version-3-7-on-june-8th-124281?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/panda-update-3-6-on-april-27th-120227?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/winners-losers-from-googles-webspam-update-119493?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-says-panda-update-is-rolling-out-now-116444?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-confirms-panda-update-link-evaluation-local-search-rankings-113078?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-panda-3-2-update-confirmed-109321?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/minor-google-panda-update-on-november-18th-101891?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/taking-a-closer-look-at-the-googles-panda-2-5-flux-97603?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/confirmed-google-panda-2-5-update-arrived-this-week-95222?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/googles-panda-update-launches-internationally-in-most-languages-89214?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/official-google-panda-2-3-update-is-live-87230?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/official-google-panda-update-2-2-is-live-82611?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/its-panda-update-2-not-3-google-says-76508?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-rolls-out-its-panda-update-internationally-and-begins-incorporating-searcher-blocking-data-72497?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-forecloses-on-content-farms-with-farmer-algorithm-update-66071?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13

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Avoiding Panda

Matt Cutts says:were looking for high qualitycontent the sort of contentthat people really enjoy, that iscompelling, the sort of thingthat people love to read, thatyou might see a magazine

or book-September 2013

What Should Site Owners Do To Avoid It?

http://searchengineland.com/googles-matt-cutts-on-what-to-do-if-your-site-was-hit-by-panda-171617?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/googles-matt-cutts-on-what-to-do-if-your-site-was-hit-by-panda-171617?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13

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Penguin: Link Quality

8/13/2019 What Startups Need to Know About SEO

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Penguin: Link Quality

resource guide atSearchEngineLand.com:

Google Penguin>>

Penguin: Update Timeline

http://searchengineland.com/library/google/google-penguin-update?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne1213http://searchengineland.com/library/google/google-penguin-update?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne1213

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Penguin: Update Timeline

Penguin 1 - April 24, 2012 impacting around 3.1% of queries

Penguin 2 - May 26, 2012 impacting less than 0.1%

Penguin 3 - October 5, 2012 impacting around 0.3% of queries

Penguin 4 (AKA Penguin 2.0) - May 22, 2013 impacting 2.3% of queries

Penguin 5 (AKA Penguin 2.1) - Oct. 4, 2013

(impacting around 1% of queries)

Avoiding Penguin

http://searchengineland.com/google-launches-update-targeting-webspam-in-search-results-119295?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-launches-update-targeting-webspam-in-search-results-119295?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-pushes-first-penguin-algorithm-update-122518?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-pushes-first-penguin-algorithm-update-122518?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-penguin-update-3-135527http://searchengineland.com/google-penguin-update-3-135527http://searchengineland.com/penguin-4-with-penguin-2-0-generation-spam-fighting-is-now-live-160544http://searchengineland.com/penguin-4-with-penguin-2-0-generation-spam-fighting-is-now-live-160544http://searchengineland.com/penguin-2-1-and-5-live-173632http://searchengineland.com/penguin-2-1-and-5-live-173632http://searchengineland.com/penguin-2-1-and-5-live-173632http://searchengineland.com/penguin-4-with-penguin-2-0-generation-spam-fighting-is-now-live-160544http://searchengineland.com/google-penguin-update-3-135527http://searchengineland.com/google-pushes-first-penguin-algorithm-update-122518?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/google-launches-update-targeting-webspam-in-search-results-119295?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13

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@SEngineLand

Avoiding Penguin

What Should Site Owners Do To Avoid It?

Matt Cutts says:make a great site that users

love, that they want to telltheir friends about, bookmark,come back to

- May 2013

Disavow Links as an option

Link Quality Tips

http://searchengineland.com/penguin-4-with-penguin-2-0-generation-spam-fighting-is-now-live-160544?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/penguin-4-with-penguin-2-0-generation-spam-fighting-is-now-live-160544?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/penguin-4-with-penguin-2-0-generation-spam-fighting-is-now-live-160544?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13

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@SEngineLand

Link Quality Tips

Five Steps To Clean Up Your Links Like A Techieby Jenny Halasz:

1. Look for Unnatural Links Warning in GWT

2. Download & Review Sample Links from GWT3. Check Links Manually4. Review Domains Linking To Your Site5. Take Stock of Links & Clean Up Problems

read more >>

Hummingbird: Query Intent

http://searchengineland.com/five-steps-to-clean-up-your-links-like-a-techie-166888?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/five-steps-to-clean-up-your-links-like-a-techie-166888?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13

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resource guide atSearchEngineLand.com:

Google Hummingbird>>

Hummingbird: Query Intent

Hummingbird: Entity Search

http://searchengineland.com/library/google/hummingbird-google?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne1213http://searchengineland.com/library/google/hummingbird-google?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne1213

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Hummingbird: Entity Search

Emphasis onEntity Search

People, Places& Things

KnowledgeGraph ->>

Entity Search & Structured Data

http://searchengineland.com/library/google/google-knowledge-graph?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/library/google/google-knowledge-graph?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/library/google/google-knowledge-graph?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/library/google/google-knowledge-graph?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/library/google/google-knowledge-graph?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13

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Entity Search & Structured Data

data-vocabulary.org/Rating

SCHEMA.ORG/REVIEW

OPEN GRAPH PROTOCOL, RDFa &SCHEMA

SEO Best Practices

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SEO Best Practices

Structured Data & Semantic Search use Schema.org markup where relevant

Create & Verify Trusted Profiles

Earn TrustedLinks & Citations

SEO Best Practices

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resource: Authorship Setup Flowchart

SEO Best Practices

Develop Brand & Site Authority

rel=author

Used for bloggers & subjectmatter experts - PEOPLE

rel=publisher

Used for media publications

& organizations TPEOPLE

SEO Best Practices

http://searchengineland.com/troubleshooting-google-authorship-issues-174903?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/troubleshooting-google-authorship-issues-174903?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/troubleshooting-google-authorship-issues-174903?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/troubleshooting-google-authorship-issues-174903?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13

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SEO Best Practices

Step 1: Verify Your Site in Google Webmaster Tools

Step 2: Read The SEOGuide To GettingStarted WithGoogle Webmaster Tools

Step 3: Use The Data in GWT To Enhance Your SEO Efforts

http://searchengineland.com/the-seo-guide-to-getting-started-with-google-webmaster-tools-150345http://searchengineland.com/the-seo-guide-to-getting-started-with-google-webmaster-tools-150345http://searchengineland.com/the-seo-guide-to-getting-started-with-google-webmaster-tools-150345http://searchengineland.com/the-seo-guide-to-getting-started-with-google-webmaster-tools-150345http://searchengineland.com/the-seo-guide-to-getting-started-with-google-webmaster-tools-150345http://searchengineland.com/the-seo-guide-to-getting-started-with-google-webmaster-tools-150345http://searchengineland.com/the-seo-guide-to-getting-started-with-google-webmaster-tools-150345http://searchengineland.com/the-seo-guide-to-getting-started-with-google-webmaster-tools-150345http://searchengineland.com/the-seo-guide-to-getting-started-with-google-webmaster-tools-150345http://searchengineland.com/the-seo-guide-to-getting-started-with-google-webmaster-tools-150345

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What About Bing?

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What About Bing?

18.1 search share+ Yahoo! Search, additional 11.1

source: comScore Oct. 2013

Social Signals via Facebook

Snapshots& Satori

What About Bing?

http://searchengineland.com/library/microsoft/microsoft-bing-snapshot?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/library/microsoft/microsoft-bing-snapshot?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/library/microsoft/microsoft-bing-satori?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/library/microsoft/microsoft-bing-satori?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/library/microsoft/microsoft-bing-snapshot?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13

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What About Bing?

BingWebmaster Tools

http://searchengineland.com/library/microsoft/microsoft-bing-webmaster-tools?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/library/microsoft/microsoft-bing-webmaster-tools?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/library/microsoft/microsoft-bing-webmaster-tools?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/library/microsoft/microsoft-bing-webmaster-tools?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13

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mobile SEO

Types of Mobile SEO

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Types of Mobile SEO

Smart Phones

Feature Phones

Tablet Devices

Mobile Sites vs Responsive

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Inboundlinks

Less Botconfusion

Less cost & maintenance

Mobile Sites vs. Responsive

one URL per content item

Mobile Sites vs Responsive

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Mobile Sites vs. Responsive

ResponsiveDesign

One URL butdifferent HTML

Separate URLs, Domains Completely

The Definitive Guide To Mobile SEO

3 methods, 1 preferred:

Responsive Design

http://searchengineland.com/the-definitive-guide-to-mobile-technical-seo-166066?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/the-definitive-guide-to-mobile-technical-seo-166066?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13

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Responsive Design

Same URL Same Content Same HTML Same Design

Responsive Design

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Responsive Design

Easier To Interact: Share & Link

helps Google's Algorithms

No Redirection Needed

Saves Server & GoogleBot Resources

Why?

One URL Different HTML

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One URL, Different HTML

Conversions May Be Better Legacy Designs Hard To Go Responsive

Special Landing Pages Keep Link Equity

(i.e. Same URLs/Content)

Why?

One URL Different HTML

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One URL, Different HTML

User Agent Detection Serve Different HTML/CSS

Vary HTTP Header (Hint To GoogleBot)

How?

GET /page-1 HTTP/1.1

Host: www.example.com

(...rest of HTTP request headers...)

HTTP/1.1 200 OK

Content-Type: text/htmlVary: User-Agent

Content-Length: 5710

(... rest of HTTP response headers...)

Separate URL / Domains

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Separate URL / Domains

Conversions May Be Better Legacy Designs Hard To Go Responsive

CMS Complications Special Landing Pages Easy To Test Campaigns

Why?

Separate URL / Domains

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Separate URL / Domains

m.domain.com or domain.mobi GoogleBot & GoogleBot-Mobile

Accessible On Desktop, use link rel="alternate" tag

On Mobile, use link rel="canonical" tag

How?

Separate URL / Domains

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Separate URL / Domains

Sitemaps ImplementationHow?

desktopurlhere

Mobile SEO Best Practices

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When Using Separate URLs: redirect both desktop and mobile users to the appropriate page dont redirect users if you dont have an equivalent page redirect tablet users to the desktop version use a canonical value of the desktop URL use the rel=alternate media on the desktop version to specify the mobile version make sure the page loads quickly reduce unneeded redirects dont keep the searcher from the content with an interstitial advertising your app

Serve mobile & desktop users with either: same URL (responsive design or dynamic serving) different URLs (mobile-specific pages)

Use the Vary: User Agent HTTP header for: pages that serve dynamic content based on device

or that redirect to device-specific URLs Use the canonical attribute (to the desktop version)

Mobile SEO Best Practices

http://searchengineland.com/connect?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/connect?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13

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http://searchengineland.com/connect?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13http://searchengineland.com/connect?utm_source=slideshare&utm_medium=social&utm_campaign=sel+slideshare&utm_content=semne13