#StartupSEO.TO Dev Basu | President @ Powered by Search Inc.

Hey Startups! Don’t Pay for Users. Earn ’em instead

Who is Powered by Search?

Powered by Search is a full service, award winning Canadian Internet Marketing agency.

Enterprise Results with Boutique 1:1 Service.

SEO, Local Search, Paid Search Solutions.

In 2011, Ranked Amongst Canada’s Top Local Search Firms by TopSEOs Canada.

What is SEO? Baby don’t hurt me.

R

Blogs + Blogging

Comment Marketing

News/Media/PRSEO

Social Networks

Word of Mouth

Q+A Sites

Forums

Online Video

Podcasting

Webinars

Research/White Papers

Infographics

Social Bookmarking

INBOUND MARKETING!(AKA all the “free” traffic sources)

Direct/Referring Links

Type-In Traffic

Email

Local Portals

SEO isn’t an Island. It’s Part of the Inbound Marketing Mix.

Typical Startup Life

Gotta Raise Some

Funding

Low to No Budget for Paid User Acquisition

Every Day I’m

Hustlin’.

What We’re Going to Be Talking About Today

• The Search Landscape• Understanding The Value of SEO • The Key to Startup SEO Success

• Keyword Research • Building Search Friendly Websites • On Page Optimization • Link Building Strategies• Using Social Media Channels for SEO

• Q+A

Currently, there are more than 3 billion searches/day on

Google

The Search Landscape

Evaluating a Typical Search Result

Click Through Rates

Do You Have a Product/Service People Are Looking For?

Keyword Research Provides the Answer

Keyword Research Provides the Answer

Why Should I Care About Choosing The Right Keywords?

Because SEO is a Winner Takes All Game.

The Math – It’s Pretty Awesome.

12,000 Searches5,400 Visits per Month10% Dating Offer Conv. Payout $30/lead. 540 Leads X $30 = $16.2K

Okay I’m In. How Do I Dominate Search?

Short Tail and Long Tail Strategies

Algorithmic Ranking Factors

You have to do these right, before you can do these

right

Algorithmic Ranking Factors

The New Google: Here’s What Matters

Key to SEO for Startups?

Killer ContentGreat PR Coverage Lots and Lots of Links. Search Friendly Architecture

Step 1: Keyword Research

Customer Input

Business Exec Input

Tools and

Research

Resources • Google Keyword Tool • Google Insights• Google Trends• Wordtracker, Wordze, • KeywordSpy, AdGuroo • Web Analytics

Step 2: Creating Search Friendly Architecture

Step 2: Eliminate Common Architectural Problems

• Duplicate Pages, Titles, Meta Data • Dirty URLs w/ Session ID’s, Parameters • 302 Redirects, 404 Pages, 500 Server Errors • Canonicalization • Excessive Code Bloat

Step 3: On-Page Optimization

Title Tags

Anchor Text

Headers Internal Links

Keywords In

Content

Image Alt Tags

Step 4: Off-Page Optimization

Global Inbound Links

Page Specific Inbound Links

Domain Trust

Page Trust

Anchor Text

Follow vs No Follow

Step 4: Get Press + Links (B2B vs B2C Examples)

Step 4: Get Press + Links

Step 5: Link Bait Early and Link Bait Often.

Bonus Points: Guest Blog

Bonus Points: Answer Questions

Bonus Points: Video Content

Bonus Points: Rock Social Media Like It’s Nobody’s Bizness.

R

Blogs + Blogging

Comment Marketing

News/Media/PRSEO

Social Networks

Word of Mouth

Q+A Sites

Forums

Online Video

Podcasting

Webinars

Research/White Papers

Infographics

Social Bookmarking

INBOUND MARKETING!(AKA all the “free” traffic sources)

Direct/Referring Links

Type-In Traffic

Email

Local Portals

SEO isn’t an Island. It’s Part of the Inbound Marketing Mix.

Still Need More Reasons to Do SEO?

1. Lowest Cost Per Lead

2. Highest Volume Other than Social Media.

3. Demands Technical Nimbleness.

4. Big Companies Don’t Get it.

Thanks For Coming! Q+A Sessions Follows.

dev@poweredbysearch.com@devbasu and @poweredbysearchFacebook.com/torontoseo

Thank you