What Small Businesses Look Like on LinkedIn
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TOP LINKEDIN CHANNELS THEY FOLLOW 1. RICHARD BRANSON 2. JACK WELCH 3. BILL GATES 4. JEFF WEINER 5. DEEPAK CHOPRA, MD 1. SOCIAL MEDIA 2. TECHNOLOGY 3. MARKETING STRATEGIES 4. LEADERSHIP & MANAGEMENT 5. ENTREPRENEURSHIP & SMALL BUSINESS new TEAMS technology people WINNING world CEOs opportunities MOBILE successes global videos now proud create career professionals happy future today work growth MARKETING experience event MANAGEMENT customers solutions design partners development hiring digital IT employees tips skills students energy stories inspiration leaders social learn B usiness B usiness snapshot snapshot small Small businesses were defined as companies on LinkedIn with 1-200 employees as of October 2013. TOP LINKEDIN INFLUENCERS THEY FOLLOW 1. TURKEY 2. COLOMBIA 3. RUSSIA 4. CZECH REPUBLIC 5. SPAIN TOP COUNTRIES OF SMALL BUSINESS GROWTH TOP INDUSTRIES OF SMALL BUSINESS GROWTH 1. E-LEARNING 2. APPAREL & FASHION 3. FOOD & BEVERAGES 4. INDIVIDUAL & FAMILY SERVICES 5. CIVIC & SOCIAL ORGANIZATION w h a t d o e s t h e w o r l d o f s m a l l b u sin e s s l o o k lik e o n Lin k e dIn? Passionate and Proud Passionate and Proud When it comes to feeling inspired, "I'm passionate and proud about my work" is what entrepreneurs say describes them best. Trust word of mouth Trust word of mouth 60% of small businesses pick word of mouth as the most trustworthy resource for making decisions. 59% of LinkedIn members who have worked for a small business have never worked for a company larger than 200 employees. Entrepreneurs are made Entrepreneurs are made In a recent LinkedIn group poll in Succeed: Small Business Network, Powered by Staples, 56% of members say entrepreneurs are made, not born. The largest concentration of small business employees is age 25, and just over 50% are age 18-31. 1. BRAD SMITH 2. ILYA POZIN 3. JAMES CAAN 4. ERIC RIES 5. JOHN A. BYRNE LINKEDIN INFLUENCERS TALKING ABOUT SMALL BUSINESS 1. CNNMONEY.COM 2. MASHABLE 3. INC. MAGAZINE 4. TECHCRUNCH 5. ENTREPRENEUR MEDIA TOP PUBLISHERS THEY FOLLOW ON LINKEDIN "I'm passionate and proud about my work" W H A T S M A L L B U S I N E S S E S A R E T A L K I N G A B O U T O N LI N K E D I N Young at heart (and in life!) Young at heart (and in life!) Die-hard loyalists Die-hard loyalists
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Inspiration. Success. Opportunity. These are just a few of our favorite things that small businesses are talking about on LinkedIn. We recently had the pleasure of hosting 100 local small businesses in our Mountain View and New York offices to learn more about their unique business challenges and goals. Before the event, we set out to learn more about small businesses on LinkedIn. What are they talking about? Where are they growing? What sparks their interest, and what makes them feel inspired? We poked around, asked questions, and did some digging and our LinkedIn Small Business Snapshot was born. We wrapped up our findings in this nifty infographic. See the original blog post here: http://blog.linkedin.com/2013/10/28/what-small-business-looks-like-on-linkedin-infographic/
Transcript of What Small Businesses Look Like on LinkedIn
TOP LINKEDIN CHANNELS THEY FOLLOW
1. RICHARD BRANSON2. JACK WELCH3. BILL GATES4. JEFF WEINER5. DEEPAK CHOPRA, MD
1. SOCIAL MEDIA2. TECHNOLOGY3. MARKETING STRATEGIES4. LEADERSHIP & MANAGEMENT5. ENTREPRENEURSHIP & SMALL BUSINESS
new
TEAMStechnology
people
WINNINGworld
CEOs
opportunities
MOBILE
successes
global
videos
nowproud
create
career
professionals
happy
future
today
work
growthMARKETING
experience
event
MANAGEMENT
customers
solutions
design
partners
developmenthiring
digital
IT
employees
tips
skills
students
energy stories
inspiration
leaderssocial
learn
Business Businesssnapshotsnapshot
small
Small businesses were defined as companies on LinkedIn with 1-200 employees as of October 2013.
TOP LINKEDIN INFLUENCERS THEY FOLLOW
1. TURKEY2. COLOMBIA3. RUSSIA4. CZECH REPUBLIC5. SPAIN
TOP COUNTRIES OF SMALL BUSINESS GROWTH
TOP INDUSTRIES OF SMALL BUSINESS GROWTH
1. E-LEARNING2. APPAREL & FASHION3. FOOD & BEVERAGES4. INDIVIDUAL & FAMILY SERVICES5. CIVIC & SOCIAL ORGANIZATION
what does the world of small business look like on LinkedIn?
Passionate and ProudPassionate and ProudWhen it comes to feeling inspired,
"I'm passionate and proud about my work"
is what entrepreneurs say describes them best.
Trust word of mouthTrust word of mouth60% of small businesses pick
word of mouth as the most trustworthy resource for
making decisions.
59% of LinkedIn members who have worked for a small business
have never worked for a company larger than 200 employees.
Entrepreneurs are madeEntrepreneurs are madeIn a recent LinkedIn group poll in Succeed: Small Business Network, Powered by Staples, 56% of members say entrepreneurs aremade, not born.
The largest concentration of small business employees is age 25, and
just over 50% are age 18-31.
1. BRAD SMITH2. ILYA POZIN3. JAMES CAAN4. ERIC RIES5. JOHN A. BYRNE
LINKEDIN INFLUENCERS TALKING ABOUT SMALL BUSINESS
1. CNNMONEY.COM2. MASHABLE3. INC. MAGAZINE4. TECHCRUNCH5. ENTREPRENEUR MEDIA
TOP PUBLISHERS THEY FOLLOW ON LINKEDIN
"I'm passionate and proud about my work"
WHAT SMALL BUSINESSES ARE TALKING ABOUT ON LINKEDIN
Young at heart (and in life!)
Young at heart (and in life!)
Die-hard loyalistsDie-hard loyalists
