What Radio Advertising What Radio Advertising Salespeople Are Bringing To Salespeople Are Bringing To

The MarketplaceThe Marketplace

Presented byPresented by

Stephen C. Trivers ofStephen C. Trivers of

What Radio Advertising What Radio Advertising Salespeople Bring to the Salespeople Bring to the

MarketplaceMarketplace

Represent several stationsRepresent several stations Variety of formats… AM & FMVariety of formats… AM & FM Offer the entire cluster – that’s ReachOffer the entire cluster – that’s Reach

Optimum Effective Optimum Effective SchedulingScheduling

Schedules that will reach the audience 3.1 Schedules that will reach the audience 3.1 times within a weektimes within a week

That’s FrequencyThat’s Frequency

Spec SpotSpec Spot

Reps will go to clients with copy ideas in Reps will go to clients with copy ideas in a :30 or :60 second commerciala :30 or :60 second commercial

The ideas come from previous The ideas come from previous conversations with the clientconversations with the client

The client can hear how effective radio The client can hear how effective radio can becan be

Reach, Frequency, & Great Reach, Frequency, & Great CreativeCreative

What’s not to like?What’s not to like? And…And… The price will be far less than a full-page The price will be far less than a full-page

newspaper ad!newspaper ad!

The Sales Reps Are…The Sales Reps Are…

Ready to offer…Ready to offer… Program sponsorshipsProgram sponsorships Feature sponsorshipsFeature sponsorships Promotional opportunitiesPromotional opportunities Website contentWebsite content

Sales Rep TrainingSales Rep Training

They know about…They know about… NewspaperNewspaper TVTV CableCable OutdoorOutdoor Direct mailDirect mail

They suggest their clients use a Media MixThey suggest their clients use a Media Mix

Radio’s StrengthsRadio’s Strengths

Large audienceLarge audience Over 90% of all adults listen to radio during Over 90% of all adults listen to radio during

the weekthe week PortabilityPortability Get the last wordGet the last word Cost efficientCost efficient

What We’re ReadingWhat We’re Reading

““33 Ruthless Rules of Local Advertising” 33 Ruthless Rules of Local Advertising” by Michael Corbettby Michael Corbett

““The Wizard of Ads” by Roy WilliamsThe Wizard of Ads” by Roy Williams ““Optimum Effective Scheduling” by Pierre Optimum Effective Scheduling” by Pierre

Bouvard and Steve MarxBouvard and Steve Marx ““How To Out-Negotiate Rate Chiselers” by How To Out-Negotiate Rate Chiselers” by

Dave GiffordDave Gifford

Smart Operators Offer…Smart Operators Offer…

Continuous training and learning Continuous training and learning opportunitiesopportunities

After all, Advertising Sales is a ProfessionAfter all, Advertising Sales is a Profession

When we help our clients solve When we help our clients solve their problems, we solve our their problems, we solve our

own problems as well.own problems as well.

For more, please contact me at For more, please contact me at (269) 385-2757 or (269) 385-2757 or

Stephen@StephenTrivers.comStephen@StephenTrivers.com