What Makes Things Cool? Intentional Design for Innovation Karen Holtzblatt...
-
Upload
mervyn-gray -
Category
Documents
-
view
217 -
download
2
Transcript of What Makes Things Cool? Intentional Design for Innovation Karen Holtzblatt...
![Page 2: What Makes Things Cool? Intentional Design for Innovation Karen Holtzblatt karen@incontextdesign.com.](https://reader035.fdocuments.in/reader035/viewer/2022062515/56649f555503460f94c795e3/html5/thumbnails/2.jpg)
Outline
• Introduction• Cool Project• What make things cool?• Wheel of Joy and Triangle of Design• Wheel of Joy• Triangle of Design• Conclusion
![Page 3: What Makes Things Cool? Intentional Design for Innovation Karen Holtzblatt karen@incontextdesign.com.](https://reader035.fdocuments.in/reader035/viewer/2022062515/56649f555503460f94c795e3/html5/thumbnails/3.jpg)
Introduction
• When Apple released the iPhone in 2007,it was a game-changing product in ways we had not seen for many years.
• What make things cool?
![Page 4: What Makes Things Cool? Intentional Design for Innovation Karen Holtzblatt karen@incontextdesign.com.](https://reader035.fdocuments.in/reader035/viewer/2022062515/56649f555503460f94c795e3/html5/thumbnails/4.jpg)
Cool Project(1/2)
• What is going on with people using cool things?
• What impacts the experience of cool?
• How does the cool experience changes across the life –cycle as we age?
![Page 5: What Makes Things Cool? Intentional Design for Innovation Karen Holtzblatt karen@incontextdesign.com.](https://reader035.fdocuments.in/reader035/viewer/2022062515/56649f555503460f94c795e3/html5/thumbnails/5.jpg)
Cool Project(2/2)
• Affinity Diagrams
• Personas of people and device
• Activity boards summarizing findings in key activity areas
![Page 6: What Makes Things Cool? Intentional Design for Innovation Karen Holtzblatt karen@incontextdesign.com.](https://reader035.fdocuments.in/reader035/viewer/2022062515/56649f555503460f94c795e3/html5/thumbnails/6.jpg)
What make things cool?
• The absolute center of cool is joy.Flash-card app study for SATsContact old friend by using facebookHDTV
• Wheel of Joy and Triangle of Design
![Page 7: What Makes Things Cool? Intentional Design for Innovation Karen Holtzblatt karen@incontextdesign.com.](https://reader035.fdocuments.in/reader035/viewer/2022062515/56649f555503460f94c795e3/html5/thumbnails/7.jpg)
Wheel of Joy and Triangle of Design
The Wheel of Joy: Product impact on LifeThe Triangle of Design: Joy in Product Use
![Page 8: What Makes Things Cool? Intentional Design for Innovation Karen Holtzblatt karen@incontextdesign.com.](https://reader035.fdocuments.in/reader035/viewer/2022062515/56649f555503460f94c795e3/html5/thumbnails/8.jpg)
Wheel of Joy –Accomplish(1/2)
• The joy of accomplishment is our recognition that we can now ”do our life” better than before.
• Joy in accomplishment reveals a more primary motive: to keep moving along in the unstoppable momentum of life.
![Page 9: What Makes Things Cool? Intentional Design for Innovation Karen Holtzblatt karen@incontextdesign.com.](https://reader035.fdocuments.in/reader035/viewer/2022062515/56649f555503460f94c795e3/html5/thumbnails/9.jpg)
Wheel of Joy –Accomplish(2/2)
• Tracy and Mike went to New York City on a lark.
• The cool of accomplishment changes the design focus from task to life.
• Life-centered design challenges the idea of design for task—it asks us to fit product value into the realtime slots of our lives
![Page 10: What Makes Things Cool? Intentional Design for Innovation Karen Holtzblatt karen@incontextdesign.com.](https://reader035.fdocuments.in/reader035/viewer/2022062515/56649f555503460f94c795e3/html5/thumbnails/10.jpg)
Wheel of Joy –Connection(1/2)
• Connection between people is basic to human existence.
• Central to the cool experience of connection is the way cool tools help make relationships that matter more real and manageable.
![Page 11: What Makes Things Cool? Intentional Design for Innovation Karen Holtzblatt karen@incontextdesign.com.](https://reader035.fdocuments.in/reader035/viewer/2022062515/56649f555503460f94c795e3/html5/thumbnails/11.jpg)
Wheel of Joy –Connection(2/2)
• Cool tools help us find conversational content—news , shared opinion, funny videos, or photos of a trip.
• Cool tools reveal the work of relationships and how by simplifying that work, relationships so essential to the feeling of connection can better fit into the unstoppable momentum of life.
![Page 12: What Makes Things Cool? Intentional Design for Innovation Karen Holtzblatt karen@incontextdesign.com.](https://reader035.fdocuments.in/reader035/viewer/2022062515/56649f555503460f94c795e3/html5/thumbnails/12.jpg)
Wheel of Joy –Identity
• Who you are and how you will contribute to the world is the basic life task.
• Cool tools bring us a way to see what others our age or stage in life do to become more adult, parent well, or make the transition to grandparents.
• YOUTUBE and FACEBOOK
![Page 13: What Makes Things Cool? Intentional Design for Innovation Karen Holtzblatt karen@incontextdesign.com.](https://reader035.fdocuments.in/reader035/viewer/2022062515/56649f555503460f94c795e3/html5/thumbnails/13.jpg)
Wheel of Joy –Sensation
• The cool of sensation falls into two camps: sensory immersion , creating “time out of time,” and moments of pure sensual delight.
![Page 14: What Makes Things Cool? Intentional Design for Innovation Karen Holtzblatt karen@incontextdesign.com.](https://reader035.fdocuments.in/reader035/viewer/2022062515/56649f555503460f94c795e3/html5/thumbnails/14.jpg)
Triangle of Design
• The core of joy comes from how the factors in the Wheel of Joy impact life.
• The Triangle of Design makes this joy in life accessible through creating joy in use.
![Page 15: What Makes Things Cool? Intentional Design for Innovation Karen Holtzblatt karen@incontextdesign.com.](https://reader035.fdocuments.in/reader035/viewer/2022062515/56649f555503460f94c795e3/html5/thumbnails/15.jpg)
Triangle of Design-Direct in Action
• The principles of Direct into Action call for an entirely new way of designing.
• Just as natural language commands overtook cryptic comments, WYSIWYG enabled direct writing interaction with the page, and drag-and-drop let us manipulate the digital world directly, touch interfaces and small targeted mobile apps let us fulfill our intent in the minute-by-minute context of life.
![Page 16: What Makes Things Cool? Intentional Design for Innovation Karen Holtzblatt karen@incontextdesign.com.](https://reader035.fdocuments.in/reader035/viewer/2022062515/56649f555503460f94c795e3/html5/thumbnails/16.jpg)
Triangle of Design-The Hassle Factor
• Hassle is a natural part of life.
• The design challenge of the Hassle Factor is to figure out how to remove tool and life hassle while introducing the least possible amount of new hassle.
• The Hassle Factor asks us to raise our collective design consciousness to design for the hassle balancing act
![Page 17: What Makes Things Cool? Intentional Design for Innovation Karen Holtzblatt karen@incontextdesign.com.](https://reader035.fdocuments.in/reader035/viewer/2022062515/56649f555503460f94c795e3/html5/thumbnails/17.jpg)
Triangle of Design-The Delta(1/2)
• The Delta highlights the learning stretch built into a product.
• Each generation acquires different capabilities, and these installed capabilities reflect how cool people think products are.
![Page 18: What Makes Things Cool? Intentional Design for Innovation Karen Holtzblatt karen@incontextdesign.com.](https://reader035.fdocuments.in/reader035/viewer/2022062515/56649f555503460f94c795e3/html5/thumbnails/18.jpg)
Triangle of Design-The Delta(2/2)
• The design challenge of the Delta is to bridge the gap between how the customer interacts with the world now and the technology prowess assumed by your product.
![Page 19: What Makes Things Cool? Intentional Design for Innovation Karen Holtzblatt karen@incontextdesign.com.](https://reader035.fdocuments.in/reader035/viewer/2022062515/56649f555503460f94c795e3/html5/thumbnails/19.jpg)
Conclusion
• Accomplishment -> Connection -> Identity and simple Sensation• The power of Direct into Action is unparalleled
because now everything we need in life can be accessed in a pocket.
• Creating the “Can’t Go Back” Experience is the true result of product innovation.