Premier Partner Badge Launch and Specializations

What’s new

1. Premier Google Partner BadgeNow it’s easier to identify Partners with experience managing large campaigns.

The Premier Google Partner badge recognizes top agencies with a track record for managing significant AdWords investments

2. Company SpecializationsIt’s also easier to identify agencies with specialized skills.

Specializations recognize agencies with expertise in search advertising, mobile advertising, video advertising, display advertising and shopping advertising

Company Specializations will show on Google Partner badge and Premier Partner badge where eligible.

Launching globally

Agencies receive access to a range of benefits including free product exams and certifications, training events, promotional offers and rewards, professional networking, and other tools.

Different agencies will receive different benefits depending on whether they are members, Partner badged agencies, or Premier Partner badged agencies.

Benefits of getting badged

Members Partners Premier Partners

Education

Product Trainings and Certifications

Sales Trainings

Community Membership and Product Updates

Executive Business Trainings

Support

Performance Reporting

Phone, Chat, and Email Support

Eligible for Dedicated Account Management

Growth Sales and Pitch Collateral

Partners Badge Assets

Listing in Google Partner Search

New Business Strategy Consulting

Client Event Support

Rewards Promotional Offers

Agency Competitions

Annual Partners Summit

Criteria for earning a Google Partner badge

To qualify for Google Partner status, agencies must:

➔ Create and complete a Partners company profile

➔ Pass AdWords certification in Google Partners (≥ 1 affiliated member)

➔ Meet $10K USD 90-day spend requirement across your managed accounts

➔ Demonstrate agency performance by delivering strong client and agency growth

Criteria for earning a Premier Partner badge

To qualify for Premier Partner status, agencies must:

➔ Create and complete a Partners company profile

➔ Pass AdWords certification in Google Partners (≥ 2 affiliated members)

➔ Meet higher spend requirement across your managed accounts

➔ Demonstrate agency performance by delivering strong client and agency growth

Company performanceWhat we can communicate (if asked):Company performance is designed to better assess an agency’s quality by using spend-based metrics as proxies for advertiser success. Agencies that have a thriving customer base as measured along these performance dimensions are considered able to provide services that will make advertisers successful.

The four spend-based metrics that make up company performance are:

Client revenue growthHow an agency’s clients’

revenues have grown over a period of time.*

Client Retention

How an agency’s client retention changes over a period of time.*

Overall revenue growth

How an agency’s revenues have grown over a period of time.*

Growth in number of advertisers

How an agency’s advertiser portfolio has grown over a

period of time.*

1 2 3 4

*Note: Period of time definition may vary. Currently calculates values over an 18 month window, comparing previous 6 months company performance to year-over-year six months company performance.

Search ads

Display ads

Video ads

Mobile ads

Shopping ads

Benefits➔ Help Partners demonstrate

specific product knowledge to win new business and better differentiate themselves in the market

➔ Enable advertisers to identify Partners who are skilled in the AdWords product area they need help with

➔ Advertisers can identify Partners with specializations through Google Partner Search and by looking for specialization icons wherever the badge is displayed

Criteria➔ Fulfill all badge requirements

➔ Have ≥ 1 individual affiliated and certified in the specialization area

➔ Demonstrate increased product performance in the specialization area

➔ Meet $10K USD 90-day spend revenue threshold in the specialization area

Agencies can now earn specializations*

Members of Google Partners (non-badged)

➔ Meet the badge requirements to earn the Partner badge, then start thinking about specializations

What agencies need to do

Google Partners

➔ Make sure you meet all badge requirements to maintain your Partner status

➔ Earn specializations in specific product areas by meeting all criteria

Premier Google Partners

➔ Make sure you meet all badge requirements to maintain your Premier Partner status

➔ Earn specializations in specific product areas by meeting all criteria