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What it Takes to Make a Moonshot—via Google[X] / #CannesLions #OgilvyCannes
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What it takes to make a MOONSHOT—VIA GOOGLE[X] ASTRO TELLER CAPTAIN OF MOONSHOTS GOOGLE[X]
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Transcript of What it Takes to Make a Moonshot—via Google[X] / #CannesLions #OgilvyCannes
WhAt it tAkes to MAkes A
Moonshot—viA GooGle[x]
You better have the
science and technoloGicalmeans to solve it.
2
WhAt it tAkes to MAkes A
Moonshot—viA GooGle[x]
be a Moonshot CoaCh
and be able to inspire the beliefthat the problem you identified is possible to solve.
3
don’t tune out
or shy away from science and technology. Find the story in it.
4
WhAt it tAkes to MAkes A
Moonshot—viA GooGle[x]
use the power of
storytellinGto inspire your clients to take a moonshot and believe that making the world 10 times better is possible.
5
WhAt it tAkes to MAkes A
Moonshot—viA GooGle[x]