What it Takes to Make a Moonshot—via Google[X] / #CannesLions #OgilvyCannes

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What it takes to make a MOONSHOT—VIA GOOGLE[X] ASTRO TELLER CAPTAIN OF MOONSHOTS GOOGLE[X]

Transcript of What it Takes to Make a Moonshot—via Google[X] / #CannesLions #OgilvyCannes

What it takes to make a

Moonshot—via GooGle[x]Astro teller

CAptAin of

Moonshots GooGle[x]

WhAt it tAkes to MAkes A

Moonshot—viA GooGle[x]

You need to

solve a huGe probleM.1

WhAt it tAkes to MAkes A

Moonshot—viA GooGle[x]

You better have the

science and technoloGicalmeans to solve it.

2

WhAt it tAkes to MAkes A

Moonshot—viA GooGle[x]

be a Moonshot CoaCh

and be able to inspire the beliefthat the problem you identified is possible to solve.

3

don’t tune out

or shy away from science and technology. Find the story in it.

4

WhAt it tAkes to MAkes A

Moonshot—viA GooGle[x]

use the power of

storytellinGto inspire your clients to take a moonshot and believe that making the world 10 times better is possible.

5

WhAt it tAkes to MAkes A

Moonshot—viA GooGle[x]

InvIte people to CoMe

alonG for the ride.Get comfortable with telling stories as they unfold, not after they’ve played out.

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WhAt it tAkes to MAkes A

Moonshot—viA GooGle[x]