What Is The Outlook For The Apparel Industry In

04/12/23 © Ruth A Pagell

International Business Research

Where to Begin

Ruth A. Pagell



Blunders in International Business David A. Ricks. (3rd ed 2000)

Failure to do research

Failure to understand the results of the research



• Research Basics

• Company Basics

• Industry Basics

• News Basics


When to Use the Free Web

• Basic company information - name, address, yellow pages• Annual reports for listed companies • Press releases• Today’s news• Selected national government data• Selected NGO reports and data• Import-Export partner identification• Contacts



When to Use Goizueta Library Databases

• Depth and Breadth • Historical Data• Data Manipulation• Comparative Analysis• Sophisticated Search Strategy• Proprietary Information• Full Text/Images of Articles




Type of Source Examples

Web Sites Key International Web Sites

Commercial Online Factiva, EIU, Euromonitor

Contacts & Consultants Ga Dept of Trade,

Industry…

Associations Intl Mass Retail

Association

Books International Business

Information: How To Find It, How To Use It



Q: The Philadelphia based retailer, Urban Outfitters, has opened stores in the UK and Ireland. What are their other opportunities to expand abroad?

A: Types of information needed

COMPANY

COUNTRY (Market) and TRADE

INDUSTRY



Country and Trade Information

Company Information

Industry Information

News

Magazine Articles

Research Reports

Data

International Research Information Triangle


Company Basics• Background – name, address, executives, legal status, standard numbers

• Lines of Business – industry, code • Financials – sales and income, balance sheet, market performance

• Executives – name, background

• Employees – how many, locations

• Competitors – who they are, company basics

• Credit – payment history from commercial sources



Web Sites for Company Information• Company Home Pages – what they say about

themselves

• Yellow Pages – brief listing, verification of

existence

• Directories – basic information

• Subscription Services – financials, credit, news

history




Company Webpage



Company and Competitors

Hoovers.com* - Free site lists competitor names. GBL site lists additional company details

Standard & Poor's NetAdvantage* - Major listed companies with U.S. focus

Datamonitor Business Information Center * - Reports on companies, some containing SWOT analysis

http://www.hoovers.com/

http://business.library.emory.edu/eresources/title/view.php?erid=70



Europages - The European Business Directory includes 500,000

companies in 33 European countries in 25 languages

Thomas Global Register - 600,000 industrial suppliers from over

25 countries; search in multiple languages

Kompass - 1.8 million companies worldwide with 53000 products and services; searchable in 21 languages; free and fee; available through DIALOG

Company - links in Key International Web Sites

Company Suppliers

http://www.europages.com/

http://www.aernet.com/

http://www2.kompass.com/kinl/en/

http://www2.kompass.com/kinl/en/

http://business.library.emory.edu/researchaids/courserelated/global_perspectives/gpdb/sortsubject.php?sort=Companies



Company Financials

Yahoo Finance – Basic fundamental and technical data

Reuters – Register to access selected company information

National Stock Exchanges – May include financials and company background information; select your exchange

Financial Markets - links in Key International Business…

http://finance.yahoo.com/

http://www.reuters.com/finance.jhtml

http://business.library.emory.edu/researchaids/courserelated/global_perspectives/gpdb/sortsubject.php?sort=Financial%20Markets

http://business.library.emory.edu/researchaids/courserelated/global_perspectives/gpdb/sortsubject.php?sort=Financial%20Markets



Company Financials - Goizueta Databases

Thomson One Banker*- U.S. and international filings and annual reports, financial data spreadsheets, and company tear sheets

ISI Emerging Markets*- News, company, industry and macroeconomic information for emerging-market countries; includes local language publications.

* Emory users: check “Using Library Resources for International Research” for links and sample searches

http://business.library.emory.edu/researchaids/courserelated/global_perspectives/handouts/gp2003.pdf



Country Basics

• Background

• Economics, Trade and Risk, Foreign Exchange

• Demographics

• Social/Lifestyles/Culture

• Technology and Infrastructure

• Regulations, Intellectual Property



• National (by Country)

• IGO (Intl Governmental• Organizations

• U.S. Government• Non-profit organizations

and research centers

• Academic institutions

• Factiva or Nexis (News)

• EIU (Countries)• Internet Securities• (Emerging markets)• Thomson One• (Public Companies)

• Dialog (Aggregator)

• Euromonitor(Reports,data)

Free Web Sites Commercial Services

For sample pages from commercial services, check: Using Library Resources for International Research

http://business.library.emory.edu/researchaids/courserelated/global_perspectives/handouts/gp2003.pdf



National Country Web SitesStatistics and Publications

• National Statistical Offices • Central Banks • Local Stock Exchanges

Contacts and General Information• Chambers of Commerce • Embassies• Trade and Development Agencies


Key International Organizations Web Sites

• World Bank (World Development Indicators Online)

• International Monetary Fund (International

Financial Statistics)

• United Nations (UN Comtrade system)

• OECD (SourceOECD*)

• European Union (EU) (Eurostat)

.International Business Research



U.S. Government Web Sites

• International Trade Administration• Export.gov• Bureau of the Census • State Department – Office of Business &

Commercial Affairs• FEDSTATS• CIA World Fact Book



Trade Web Sites• Trade Data

U.S. Trade (ITA and Census)

Tradestats Express

Non-U.S. Trade (UN and OECD)

Individual Company Transactions (PIERS

from Journal of Commerce or Dialog*)

• Coding of Trade Data• Trade Opportunities – Compilations in globalEdge



Official Trade Mega-Sites• U.S. International Trade Administration Industries and sectors; Countries and Regions; Statistics USATrade Online – by product, by port

• World Trade Organization Documents and statistics

• International Trade Center (UN) Statistics, codes, information UNCTAD Trains – by product, market and partner

countries

• Information Guide on International Trade

Q: Where is Urban Outfitters getting its merchandise?A: Use PIERS – Import/Export specific transactions



Industry Basics

• StructureDefinition of the Industry/SectorMarket size, Growth Trends

• PerformanceCompanies in Industry

• Products• Suppliers• Customers• Distribution (Supply chain logistics)• Trends• Import/Export Activity• Legal/Regulatory issues• Standards• Technology• Other environmental factors




Q: Typical Industry Questions

The global industry What is the structure of the retail industry?

Comparing industries across countries What are the fastest growing restaurant sectors in the EU?

One industry- one country What is the outlook for the apparel industry in Germany?



Industry Analysis - Coding Schemes

• ISIC - International Standard Industrial Classification of all Company Activities (UN)

• NACE - General Industrial Nomenclature of Company Activities (EU)

• NAICS - North American Industrial Classification System - US, Mexico, Canada

• SIC - Standard Industrial Classification Code (US) and other local company classifications



Q: I am looking for listed and private major specialty retail clothing and accessory stores in Germany

U.S NAICS - Retail Trade Establishments engaged in selling merchandise

Marketline Industry Information Retail > Apparel, Accessories, and Luxury Goods

> Apparel Retailing and Wholesaling


International Business ResearchDefinition of an Industry

United States NAICSRetail Trade 44Clothing and Clothing

Accessories Stores

448

Clothing Stores 4481

Women's Clothing Stores

44812

European NACERetail Trade (G)52Other retail sale of new

goods in specialized stores (G)52.4

Retail Sale of Clothing

(G) 52.42



Sources of Industry Information • Industry Analyses and Market Research

Reports• Trade Associations & Trade Publications• General Press• Company sources• International agencies, NGOs, and local

government sources• Books



Aggregate Data by Industry and Country• International Yearbook of Industrial Statistics

UNIDO limited free statistics from 1990 to 2002

• U N Monthly Bulletin of Statistics• Industrial Structure Statistics - SourceOECD

• Industry Statistical Yearbook and Panorama...- EU

• Market Research Library – U.S. Commercial Service



Data Collection Issues

• At what level of business activity is the data collected?

Enterprise or establishment?

• At what level of aggregation is the industry defined?

One digit? Four digit?

• What is being measured?Value added? Sales? Volume? Production?



Industry Information - Free Web Sites• Export.gov U.S. Export Portal – Industry and Market Reports

Trade Development Industry and Service sectors

• Eurostat Industry, trade and services theme

Panorama of EU Business

http://www.export.gov/

http://www.export.gov/

http://www.ita.doc.gov/td/td_home/tdhome.html

http://www.ita.doc.gov/td/sif/


International Business Information

Industry Information – Goizueta Databases

• Hoovers Industry Profiles – Overview of industry groupings with competitor companies; free and subscription profiles

• Standard & Poor’s Industry Surveys – about 60 industries, mostly U.S.

• Marketline - with industry overviews by region/country

http://www.hoovers.com/free/ind/dir.xhtml







News Source Basics

• Most current information – breaking news

• Local perspective – news from the country of origin

• Multinational perspective – same story across

country news sources

• Contemporaneous perspective – read about event at the time it happened



Media News Web Sites

BBC World - Service in over 40 languages; web broadcasts

WorldNews Network - links to articles from multiple multiple sources in multiple languages

Newslink - Connections to selected non-U.S. broadcast media, newspapers and magazines

http://www.bbc.co.uk/worldservice/

http://archive.wn.com/worldnews/

http://archive.wn.com/worldnews/

http://newslink.org/neti.html



• News Sources – Goizueta Databases

FACTIVA - Dow Jones / Reuters content Nearly 9,000 publications in 22 languages

Economist Intelligence Unit - Viewswire, IndustryWire and Country Reports

Coverage of 200 countries; free alerts, white papers and eBusiness Forum

ISI Emerging Markets Database - Covers over 50 countries; some information in local language

Nexis World news by region, some in local language



Case Study 2Dalton Country GA – Carpets

.

• Companies

• Countries and Trade

• Industries


http://www.shawinc.com/

http://www.mohawkind.com

Company Websites



Typical Manufacturing Industry questions

The global industry

What is the structure of the steel industry?Comparing industries across countries

What are the fastest growing manufacturing sectors in the EUOne industry- one country

What is the outlook for the carpet industry in Germany?


Ask us for access c USATrade

What carpet products are going through Savannah to Singapore?

Q: Who’s importing and exporting carpets of man –made materials?HS: 570242 Other, of pile construction, made up of man-made textile materials


Trade TransactionsQ: To what countries is Mohawk exporting?A: PIERS – Imports and Exports


2. MOHAWKDestination Date Weight

Product Country Shipped (Pounds) Quantity Unit======= ====================== ============= ======= =======CARPET ARGENT 217 158480 295 ROLLSCARPET BRAZIL 203 14819 15 PACKSCARPET C RICA 314 17002 1 CONTAICARPET CHILE 204 83854 134 ROLLSCARPET PERU 1102 62080 122 MIXCARPET SINGAPR 614 63200 96 PIECESCARPET VIETNAM 1101 9086 16 ROLLSTOTAL 7,599,138 pounds

Copyright Dialog File 571 – Ask us about access



Trade Resource Compilers

World Trade Point Federation UNCTAD Trade Point Development Center

World Trade Centers Association – Database access for members

TradePort – Promotes trade in California and has wide range of information available for anyone


Transportation Industry

Manufacture of aircraft and aerospace equipment

Sector - Transport equipment NACE34/35

Subsector - Aerospace equipment NACE 35.3

All listed and private companies in Europe and the U.S.


Industry Analysis: Definition of the Industry



Q: I am looking for data and companies in carpet manufacturing

U.S NAICS -Carpets and rugs made from textile materials

MarketLine Industry Information Industry> Textiles > Fabric Mills


International Business ResearchDefinition of an Industry

United States NAICSTextile Product Mills 314 (except apparel) Textile Furnishings Mills 3141

Carpet and Rug Mills 31411

European NACEManufacture of Textiles 17

Manufacture of Other Textiles 17.5

Manufacture of Rugs and Carpets

17.51

Aerospace Environment Technologies Metals

Automotive Forest Products Microelectronics

Chemicals Information & Telecommunications Technologies

Medical Equipment

Consumer Goods Instrumentation Services & Finance

Electronic Commerce Machinery Textiles & Apparel

Energy Tourism

U.S. ITA Trade Development Industries

U.S. ITA Trend Tables (100 Industries, shipment data)

Jetro Marketing Guidebook and Market Reports

Strategis Canada Business Information by Sector

UK Department of Trade and Industry (Over 50 industries)

International Business ResearchGovernment Sources of Industry Analysis



Tips:• Research cannot always be free• If it is free on the Web and easy to find, than there may be no competitive advantage• Time is money• You get what you pay for• Accuracy is relative


International Business Research Information Resources on the Goizueta Business Library Web

Information Guides

• Global Perspectives – Industry, Issues, Country• International Marketing – Companies,

Industries, Country, People, Marketing• International Trade – Coding, U.S. Data, Intl

Data, Commercial Data, News and articles• International Companies – Overviews,

Companies by industry, locating companies

What Is The Outlook For The Apparel Industry In

Business

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