What is spot on

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Effortless Loyalty. Smarter Marketing

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Transcript of What is spot on

Page 1: What is spot on

Effortless Loyalty. Smarter Marketing

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Deal sites are still a popular way for businesses to acquire new customers, but

only 3% retain them.

Businesses that take meaningful steps to

drive loyalty are 88% more profitable

than their competitors that do not.

Loyalty is important.

It costs

5x moreto acquire a new customer than

to retain an existing one.

of consumers would increase the amount of business they do with a company

for a loyalty reward.

54%

ClickFox, “Brand Loyalty Report,” 2012Loyalogy, “LoyaltyPlus Research Study,” Jan 2013

Colloquy, “The Rules of Engagement: Loyalty in the U.S. and Canada,” 2011eMarketer, “Small Businesses Favor Tactics that Balance Customer Attraction-Retention,” 2012

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ClickFox, “Brand Loyalty Report,” 2012Loyalogy, “LoyaltyPlus Research Study,” Jan 2013

Colloquy, “The Rules of Engagement: Loyalty in the U.S. and Canada,” 20112013 Maritz Loyalty, “Marketing Loyalty Report, “ May 2013

Customers want loyalty rewards.

73%want a rewards program that

works at multiple

businesses

91% of smart

phone users would

download a loyalty app

…and they’re more likely to carry a phone than a

paper punch card

They want a loyalty program that’s UNIVERSAL…

…and they want it to be MOBILE

65%would

recommend a business with an appealing

rewards program

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SpotOn is the answer.

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3. MeasureInteractive charts and graphs help you see the big picture

in real-time, anytime

2. ConnectSend new offers straight to customers’ phones, email,

Facebook, and Twitter

1. Track Customers scan their phone app, card or Apple Passbook

on the tablet

Loyalty & marketing as easy as 1, 2, 3.

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We’ve got it covered.SpotOn is the fastest-growing loyalty & marketing platform in the U.S.

Each pin in this map represents a CITY with SpotOn businesses!

6,000+ businesses

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Scan card or phone

Tap the tablet

Earn rewards

321

It’s easy & fun for customers.

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All of your customers in one place.Welcome to HotSpot

Loyalty is only the beginning

There’s so much you can do in your HotSpot dashboard:

See customer activity

Create & send new offers

Engage customers on Facebook

Customize loyalty rewards

Measure results

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Connect with customers.

SpotOn makes it easy to stay in touch.

94% of loyalty program members want to receive communications

85%haven’t heard a single word since the day they signed up

Tell customers what’s happening at your business via:

2013 Maritz Loyalty, “Marketing Loyalty Report, “ May 2013

42% Avg open rate of

emails sent via SpotOn

19.9%Avg open rate of emails sent with other services

EmailMobile alertsFacebookTwitter

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Target with precision.

It’s never been so easy to get the right message to the right customer

Urban AirshipBorrell Associates

SpotOn does all the work of grouping your customers

based on their activityGive a special gift to birthday customers

Win back lapsed customers

Send a special offerto your VIPs

Thank a new customer for their purchase

Boost business instantly. Offers sent through mobile notifications see

3x faster response times than email, and are 10x more effective than traditional coupons.

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Enable customers to auto-brag rewards activity in the Newsfeed

Directly link customers to your Facebook page to get more Likes

Incentivize customers to refer friends to your business

More to :

*Study of more than 2,000 Facebook users by LiveScience 4/26/2013

One Facebook Like is

worth $174.17 for your business. Let us help you get more.

Full Social Media Integration

Auto-brag (verb)- to automatically

boast about the reward you just earned at a business to

all your friends on Facebook.

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Support multiple business locations.

View & compare customer activity at all of your locations.

Send new offers to customers of all locations, or isolate to specific locations or customers.

Scale from one location to hundreds without changing a thing

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You may know some of our partners

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Moreper visit

More visits

Newpromo spend

Net revenue increase

Dol

lars

Loyalty rewards are proven to motivate customers to visit more frequently and spend more when they are there.

Reward costs

Program cost

Measuring Return n Loyalty

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The case below starts with the conservative assumption that only 15 customers per day sign up for your loyalty program. After 50 days, you’ll have a database of 750 customers. Now, let’s say that you can increase spend by 15% utilizing SpotOn’s marketing platform.

We‘re results driven.(you probably are too)

SpotOn is proven to achieve dramatic cash on cash return within two months.

SpotOn $70/Month

What if you could enroll…15

customers/day60

customers/day140

customers/day

Avg spend $10 $10 $10

Assumed monthly visits 2 2 2

Assumes increase in visits & spend 15% 20% 25%

Monthly revenue increase $2,250 12,000 35,000

Assumes 10% net income margin $225 $1,200 $3,500

ROI 321% 1,714% 5,000%

60 days

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Case Study: sweetFrog

Tyler & Trey, Owners

Danville, VA

April 17th, 2013Sweet Success

After 30 days, sweetFrog

had a marketing database of

527 customersand has logged

1728 visits

April 2nd, 2013

1st Email Campaign

12% of customers

came in to redeem the

offer!

March 17th, 2013Started SpotOn

“It was a seamless transition from our old punch card to digital card because everyone has a smartphone.” -Tyler

After just one month, the business engaged with OVER 500 customers

who AVERAGED 3 visits each

30 days to build a valuable customer database

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Case Study: Coyote Coffee Increased revenue 30% in 4 months

Coyote CoffeeEasley, SC

Increased off-Peak BusinessDoubled Sunday salesIncreased lunch business

New found marketing prowessImmediate access to 1,500 customersCustomer email open rates above 30%

Customers start to show up within an hour of receiving

messages about our specials.

-Tunckie LeCroy, Owner

1,529 Customers 16,774 Check-ins

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TESTIM NIALS

“ Before, I was spending $1000/month on advertising. I quit all of that and am using SpotOn. My business is up 30%.”

LarrySubmarinaRiverside, CA

It’s the future of marketing for businesses. Having everything in one place is great. In the morning, I login, spend 5 minutes crafting messages to my customers, and boom, my marketing is done.

BrianLandshark’s PizzaDestin, FL

By far the best program on the market for merchants and customers alike. We think it's phenomenal, and we're more than happy to keep SpotOn in our little cafe indefinitely.

MariahFirst Edition Café & Espresso BarOklahoma City, OK

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